Groundwork

Pets · County · Massachusetts

Pet businesses in Berkshire County, MA

Competitor counts, household spending and official business counts for pet businesses in Berkshire County, MA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 23 out of 100: Low

Ranked #2,052 of 2,200 scored counties
#13 of 14 scored counties in Massachusetts

Listings
71
14 chain locations (20%)
Official establishments
32
+3.2% since 2019
Household spending a year
$36.8M
On pets · $639 a household
Spending per listing
$519K
41% below the U.S.
Listings per 10k households
12.3
18% above the U.S.
Population, 2025
128,224
−1.2% since 2020

See the pet businesses around any address in Berkshire County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Berkshire County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Berkshire County scores 23 (low) on the Groundwork market score for pet businesses, ranking #2,052 of 2,200 scored counties and #13 of 14 scored counties in Massachusetts. That puts it in the bottom quarter of counties.

At $639 per household (30% below the U.S. average), households in Berkshire County spend about $36.8M a year on pets. That is about $519K of household spending for each business on map listings, 41% below the U.S. figure of $878K.

There are 71 pet businesses on map listings in Berkshire County as of September 2026. 14 of them (20%) are chain locations, against 17% across the U.S. That is 12.3 per 10,000 households, 18% above the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Berkshire County was 32 in 2023, up 3.2% from 2019. That is one for every 1,800 households, against one for every 1,852 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $618K have gone to businesses classed as pet care, veterinarians and pet stores in Berkshire County. Population estimates show Berkshire County declined 1.2% from 2020 to 2025, against +3.1% for the U.S.

How Berkshire County compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Berkshire County, MA compared with Massachusetts and the U.S.
MeasureBerkshire CountyMassachusettsU.S.
Listings per 10k households12.310.210.4
Spending per listing$519K$759K$878K
Households per official establishment1,8001,7981,852
Official establishment growth, 2019–2023+3.2%+8.3%+11.4%
Population growth, 2020–2025−1.2%+2.4%+3.1%
Spending per household on pets$639$776$909
Median household income$76,013$103,960$80,734
Groundwork market score2336

Official counts and lending

Businesses

Official establishments, 2019 to 2023
31 → 32+3.2% over the period
Employees, 2023
262
Annual payroll, 2023
$11.2M
One-person businesses, 2023
75Businesses with no payroll
Map listings, September 2026
7114 chain locations
Listings at the U.S. rate for this spending
42The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$618K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Berkshire County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Berkshire County

Population, 2025 estimate
128,224−1.2% since 2020
Households
57,585
Median age
47.3
Homes lived in by their owners
70%
Vehicles per household
1.6
Land area
927 sq. mi.
People per square mile
140
Median household income
$76,013+28.3% vs. 2015–2019, before inflation
Average household income
$108,456
Median home value
$305,400
Jobs located here
55,400
Daytime population
126,538Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Berkshire County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Berkshire County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Massachusetts

Every Massachusetts market ranked →

The highest-scoring counties in Massachusetts for pet businesses, numbered among those based in Massachusetts, with Berkshire County marked.

Top counties in Massachusetts

Counties in Massachusetts ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Suffolk County, MA681625.0$1.5M+0.1%#336 of 2,200
2Middlesex County, MA666149.7$908K+2.8%#430 of 2,200
3Norfolk County, MA5631311.0$798K+2.2%#818 of 2,200
4Hampden County, MA501478.0$767K+0.2%#1,088 of 2,200
5Essex County, MA4632310.3$742K+2.3%#1,268 of 2,200
6Worcester County, MA4437911.3$648K+3.7%#1,360 of 2,200
7Plymouth County, MA4127913.7$590K+3.5%#1,479 of 2,200
8Bristol County, MA4025911.1$616K+2.9%#1,524 of 2,200
9Nantucket County, MA371019.0$490K+3.6%#1,653 of 2,200
10Dukes County, MA301418.5$454K+3.1%#1,876 of 2,200
13Berkshire County, MA237112.3$519K−1.2%#2,052 of 2,200

Other business types in Berkshire County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Berkshire County, MA?

As of September 2026, map listings count 71 pet businesses in Berkshire County. 14 of them (20%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 32 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 3.2% from 2019. Official counts list 75 one-person businesses without payroll.

How much do households in Berkshire County, MA spend on pets?

About $36.8M a year, or $639 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 71 pet businesses on map listings, it comes to $519K per business. It is estimated from the incomes of the 57,585 households in Berkshire County and national spending patterns by income.

How does Berkshire County, MA compare with the U.S. for pet businesses?

Berkshire County has 12.3 pet businesses per 10,000 households, 18% above the U.S. rate of 10.4. Spending per business is $519K, 41% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Berkshire County would have about 42, against 71 on map listings. There is one business with payroll in the industry for every 1,800 households, against one for every 1,852 across the U.S. The official count rose 3.2% from 2019 to 2023, against +11.4% for the U.S.

How fast is Berkshire County, MA growing?

Population estimates put Berkshire County at 128,224 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 57,585 households. Median household income in Berkshire County is $76,013, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Berkshire County scores 23 for pet businesses (low), #2,052 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Berkshire County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Berkshire County

Screening a site or an acquisition in Berkshire County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Berkshire County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.