Fitness and classes · Small-town market · New Hampshire
Martial arts and dance studios in the Laconia, NH area
The martial arts and dance studios in the Laconia, NH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #229 of 378 scored small-town markets
#4 of 4 scored small-town markets based in New Hampshire
- Listings
- 19
- 1 chain location (5%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $26.8M
- On memberships, classes and admissions · $1,017 a household
- Spending per listing
- $1.4M
- 30% below the U.S.
- Listings per 10k households
- 7.2
- 47% above the U.S.
- Population, 2025
- 65,147
- +2.1% since 2020
See the martial arts and dance studios around any address in the Laconia area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 19 martial arts and dance studios in the Laconia area. One of them (5%) is a chain location, against 7% across the U.S. That is 7.2 per 10,000 households, 47% above the U.S. rate of 4.9.
Household spending on memberships, classes and admissions in the Laconia area comes to about $26.8M a year: $1,017 per household, 3% above the U.S. average. Spread across 19 martial arts and dance studios, that is $1.4M per studio, 30% below the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
In 2023, official counts showed 9 businesses with payroll in the Laconia area classed as sports, recreation and fine arts instruction. That is one for every 2,926 households, against one for every 3,473 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $33K has gone to businesses classed as sports, recreation and fine arts instruction in the Laconia area.
Population estimates put the population change in the Laconia area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). For martial arts and dance studios, the Laconia area has a Groundwork market score of 45 (lower middle): #229 of 378 scored small-town markets and #4 of 4 scored small-town markets based in New Hampshire.
How the Laconia area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Laconia area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 7.5 | 4.9 |
| Spending per listing | $1.4M | $1.5M | $2M |
| Households per official establishment | 2,926 | 2,470 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +0.5% | +11.1% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,017 | $1,127 | $983 |
| Median household income | $92,783 | $99,031 | $80,734 |
| Groundwork market score | 45 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 25
- Annual payroll, 2023
- $368K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 191 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $33K
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Laconia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Laconia area
- Population, 2025 estimate
- 65,147+2.1% since 2020
- Households
- 26,337
- Median age
- 48.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 402 sq. mi.
- People per square mile
- 161
- Median household income
- $92,783+33.6% vs. 2015–2019, before inflation
- Average household income
- $116,878
- Median home value
- $374,900
- Jobs located here
- 26,593
- Daytime population
- 60,550Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Laconia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for martial arts and dance studios, numbered among those based in New Hampshire, with the Laconia area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Keene, NH | 62 | 16 | 5.2 | $1.7M | +2.3% | #105 of 378 |
| 2Lebanon-Claremont, NH-VT | 50 | 49 | 5.3 | $1.8M | +1.5% | #189 of 378 |
| 3Concord, NH | 48 | 41 | 6.7 | $1.6M | +2.6% | #211 of 378 |
| 4Laconia, NH | 45 | 19 | 7.2 | $1.4M | +2.1% | #229 of 378 |
Other business types in the Laconia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes40
- Gyms44
- Yoga, Pilates and fitness studios51
- Martial arts and dance studios45
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Laconia, NH area?
There are 19 martial arts and dance studios on map listings in the Laconia area as of September 2026. One of them (5%) is a chain location. The listings count martial arts and dance studios. Official counts show 9 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in the Laconia, NH area spend on memberships, classes and admissions?
About $26.8M a year, or $1,017 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 19 martial arts and dance studios on map listings, it comes to $1.4M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 26,337 households in the Laconia area and national spending patterns by income.
How does the Laconia, NH area compare with the U.S. for martial arts and dance studios?
The Laconia area has 7.2 martial arts and dance studios per 10,000 households, 47% above the U.S. rate of 4.9. Spending per studio is $1.4M, 30% below the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, the Laconia area would have about 13, against 19 on map listings. There is one business with payroll in the industry for every 2,926 households, against one for every 3,473 across the U.S.
How fast is the Laconia, NH area growing?
Population estimates put the Laconia area at 65,147 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,337 households. Median household income in the Laconia area is $92,783, 15% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Laconia area scores 45 for martial arts and dance studios (lower middle), #229 of 378 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Laconia area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Laconia area
Screening a site or an acquisition in the Laconia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Laconia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.