County profile · Maine
Franklin County, ME market data
How Franklin County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 30,824
- +4.6% since 2020
- Households
- 12,675
- Median household income
- $58,675
- +14.1% vs. 2015–2019, before inflation
- Median home value
- $194,700
- Jobs located here
- 10,591
- Highest market score
- 72
- Clothing and shoe stores, #319 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Franklin County by name and distance, and the households and spending within reach. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Franklin County has an estimated 30,824 people and 12,675 households. Between 2020 and 2025, the population of Franklin County grew 4.6%, faster than the U.S. (+3.1%). Median household income in Franklin County is $58,675, 27% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.1%, before inflation.
Relative to the U.S., household spending in Franklin County runs highest on groceries (an index of 97, where 100 is the U.S. average, so still below it) and lowest on pets (59).
Of the business types scored in Franklin County, clothing and shoe stores (72); salons, barbers and spas (68); and real estate agents and brokers (65) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #319 of 2,087 scored counties.
Against the U.S., map listings per household run highest for convenience stores (3 times the U.S. rate) and lowest for clothing and shoe stores (51% below the U.S. rate).
All 56 business types in Franklin County
Highest Groundwork market score first. Each score compares Franklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 72 | #319 of 2,087 | 10 | 7.9 | $2.5M | 194 | 7 |
| Salons, barbers and spas | 68 | #354 of 2,385 | 40 | 31.6 | $273K | 128 | 3 |
| Real estate agents and brokers | 65 | #361 of 2,176 | 20 | 15.8 | Index only | 186 | 10 |
| Spas and skin care | 62 | #449 of 1,769 | 8 | 6.3 | $1.4M | 156 | Under 3 |
| Clothing, shoes and laundry | 62 | #640 of 2,210 | 23 | 18.1 | $1.1M | 122 | 7 |
| Funeral homes | 61 | #471 of 1,472 | 5 | 3.9 | $415K | 61 | Under 3 |
| Fast food and sandwich shops | 61 | #697 of 2,222 | 13 | 10.3 | $3.3M | 107 | 21 |
| Real estate | 60 | #571 of 2,229 | 26 | 20.5 | Index only | 180 | 22 |
| Physical therapy | 56 | #552 of 1,422 | 5 | 3.9 | $2.6M | 109 | 4 |
| HVAC and plumbing | 54 | #695 of 1,707 | 6 | 4.7 | $5.7M | 121 | 24 |
| Lawn, cleaning and pest control | 53 | #736 of 1,771 | 5 | 3.9 | $2.8M | 169 | 27 |
| Primary care and pediatrics | 51 | #820 of 1,656 | 11 | 8.7 | $1.2M | 67 | 7 |
| Home repair trades | 51 | #974 of 2,057 | 13 | 10.3 | $2.6M | 109 | 45 |
| Insurance agencies | 51 | #1,062 of 2,272 | 11 | 8.7 | $1.8M | 147 | 13 |
| Hair salons | 50 | #1,193 of 2,339 | 26 | 20.5 | $420K | 98 | Under 3 |
| Pizza | 46 | #1,199 of 2,090 | 13 | 10.3 | $3.3M | 64 | 21 |
| Martial arts and dance studios | 45 | #822 of 1,334 | 5 | 3.9 | $1.7M | 85 | Under 3 |
| Landscaping and lawn care | 42 | #930 of 1,493 | 5 | 3.9 | $2.8M | 97 | 22 |
| Chiropractors | 42 | #962 of 1,490 | 7 | 5.5 | $1.9M | 78 | 4 |
| Pet businesses | 41 | #1,508 of 2,200 | 17 | 13.4 | $399K | 45 | 3 |
| Doctors, dentists and clinics | 39 | #1,737 of 2,394 | 118 | 93.1 | $111K | 73 | 25 |
| Veterinarians | 38 | #1,030 of 1,485 | 5 | 3.9 | $1.4M | 50 | 3 |
| Gyms, studios and classes | 38 | #1,565 of 2,088 | 18 | 14.2 | $476K | 72 | Under 3 |
| Property management | 37 | #668 of 910 | 5 | 3.9 | Index only | 73 | 12 |
| Laundromats | 35 | #564 of 785 | 5 | 3.9 | $4.9M | 39 | Under 3 |
| Gyms | 34 | #1,412 of 1,792 | 12 | 9.5 | $714K | 55 | Under 3 |
| Dentists and orthodontists | 33 | #1,564 of 1,886 | 18 | 14.2 | $730K | 74 | 10 |
| Convenience stores | 33 | #1,731 of 2,261 | 30 | 23.7 | $2.6M | 33 | 10 |
| Grocery stores | 31 | #1,634 of 2,070 | 24 | 18.9 | $3.2M | 35 | 12 |
| Grocery and convenience stores | 31 | #1,939 of 2,402 | 63 | 49.7 | $1.2M | 36 | 22 |
| Collision repair and body shops | 30 | #1,114 of 1,327 | 7 | 5.5 | $1.5M | 50 | 4 |
| Child care and preschools | 30 | #1,339 of 1,611 | 11 | 8.7 | $486K | 49 | 16 |
| Gas stations | 30 | #1,950 of 2,358 | 17 | 13.4 | $1.5M | 63 | 23 |
| Electricians | 29 | #1,002 of 1,160 | 6 | 4.7 | $5.7M | 48 | 18 |
| Bakeries and dessert shops | 28 | #1,683 of 1,889 | 18 | 14.2 | $2.4M | 57 | 10 |
| Coffee shops and cafes | 28 | #1,825 of 2,063 | 20 | 15.8 | $2.1M | 57 | 10 |
| Sit-down restaurants | 28 | #2,115 of 2,405 | 77 | 60.7 | $551K | 83 | 44 |
| Restaurants and cafes | 27 | #2,137 of 2,405 | 158 | 124.7 | $269K | 72 | 75 |
| Tire shops | 25 | #1,329 of 1,530 | 8 | 6.3 | $1.3M | 54 | 5 |
| Auto repair shops | 22 | #2,222 of 2,378 | 53 | 41.8 | $203K | 46 | 20 |
| Auto repair and car care | 22 | #2,249 of 2,401 | 73 | 57.6 | $147K | 55 | 26 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.2 | $2.7M | 107 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.2 | $3.3M | 105 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.2 | $1.7M | 67 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.4 | $3.6M | 193 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.4 | $2.3M | 50 | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.6 | $5.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $10.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $34.4M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $8.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Franklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.7M | $847 | 88 |
| Gasoline and other fuels | $25.6M | $2,023 | 78 |
| Food away from home | $42.4M | $3,348 | 82 |
| Groceries | $77.8M | $6,135 | 97 |
| Personal care products and services | $10.9M | $862 | 86 |
| Child care and other personal services | $5.3M | $422 | 73 |
| Memberships, classes and admissions | $8.6M | $676 | 69 |
| Medical and dental services | $13.1M | $1,037 | 81 |
| Pets | $6.8M | $536 | 59 |
| Clothing, shoes and related services | $24.7M | $1,946 | 95 |
| Vehicle insurance | $20.3M | $1,602 | 82 |
| Home repairs, maintenance and insurance | $34.4M | $2,715 | 90 |
| Lawn care, cleaning and other household services | $14.2M | $1,117 | 79 |
| Rent and homeowner costs | $203.1M | $16,026 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin County
- Population, 2025 estimate
- 30,824+4.6% since 2020
- Households
- 12,675
- Median age
- 44.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 1,697 sq. mi.
- People per square mile
- 18
- Median household income
- $58,675+14.1% vs. 2015–2019, before inflation
- Average household income
- $79,999
- Median home value
- $194,700
- Jobs located here
- 10,591
- Daytime population
- 27,726Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maine 8
- Somerset County, ME50,959 people
- Kennebec County, ME126,808 people
- Oxford County, ME59,255 people
- Androscoggin County, ME113,423 people
- Sagadahoc County, ME37,285 people
- Lincoln County, ME36,099 people
- Waldo County, ME40,192 people
- Piscataquis County, ME17,263 people
Questions
How fast is Franklin County, ME growing?
Population estimates put Franklin County at 30,824 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 12,675 households. Median household income rose 14.1% from the 2015–2019 survey, before inflation.
How much do households in Franklin County, ME spend?
Households in Franklin County spend about $203.1M a year on rent and homeowner costs, $77.8M on groceries and $42.4M on food away from home. Set against the U.S., households in Franklin County spend the most on groceries (an index of 97, where 100 is the U.S. average, so still below it) and the least on pets (59).
Which business types have the highest market scores in Franklin County, ME?
The highest Groundwork market scores in Franklin County are for clothing and shoe stores (72); salons, barbers and spas (68); and real estate agents and brokers (65). Franklin County ranks #319 of 2,087 scored counties for clothing and shoe stores.
How does Franklin County, ME compare with the U.S.?
The median household income in Franklin County is $58,675 a year, 27% below the U.S. median of $80,734. The population rose 4.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $194,700, against $332,700 for the U.S. For its number of households, Franklin County has the most map listings, relative to the U.S., for convenience stores (3 times the U.S. rate) and the fewest for clothing and shoe stores (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Franklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.