County profile · Maine
Oxford County, ME market data
Population, household spending and competition for 56 business types in Oxford County, each scored against other counties.
- Population, 2025
- 60,346
- +4.2% since 2020
- Households
- 24,140
- Median household income
- $60,173
- +22.3% vs. 2015–2019, before inflation
- Median home value
- $217,300
- Jobs located here
- 17,529
- Highest market score
- 88
- Clothing and shoe stores, #34 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Oxford County by name and distance, and the households and spending within reach. Or open the report at the center of Oxford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 60,346 people live in Oxford County, in 24,140 households. Population estimates show Oxford County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Oxford County is $60,173 a year, 25% below the U.S. median of $80,734. That rose 22.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Oxford County spend the most on groceries (an index of 98, where 100 is the U.S. average, so still below it) and the least on pets (60).
The highest Groundwork market scores in Oxford County are for clothing and shoe stores (88); clothing, shoe and laundry businesses (85); and fast food and sandwich shops (77). Oxford County ranks #34 of 2,087 scored counties for clothing and shoe stores.
For its number of households, Oxford County has the most map listings, relative to the U.S., for convenience stores (2.2 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (73% below the U.S. rate).
All 56 business types in Oxford County
Highest Groundwork market score first. Each score compares Oxford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 88 | #34 of 2,087 | 8 | 3.3 | $6M | 470 | 5 |
| Clothing, shoes and laundry | 85 | #64 of 2,210 | 15 | 6.2 | $3.2M | 362 | 8 |
| Fast food and sandwich shops | 77 | #178 of 2,222 | 15 | 6.2 | $5.5M | 180 | 30 |
| Real estate agents and brokers | 74 | #110 of 2,176 | 32 | 13.3 | Index only | 224 | 14 |
| Barbershops | 72 | #176 of 1,356 | 6 | 2.5 | $3.5M | 187 | Under 3 |
| Salons, barbers and spas | 72 | #236 of 2,385 | 67 | 27.8 | $315K | 148 | 9 |
| Spas and skin care | 71 | #191 of 1,769 | 12 | 5.0 | $1.8M | 201 | Under 3 |
| Real estate | 68 | #276 of 2,229 | 42 | 17.4 | Index only | 215 | 29 |
| Funeral homes | 68 | #296 of 1,472 | 7 | 2.9 | $591K | 87 | 4 |
| Primary care and pediatrics | 68 | #309 of 1,656 | 12 | 5.0 | $2.1M | 119 | 4 |
| Pizza | 68 | #372 of 2,090 | 15 | 6.2 | $5.5M | 108 | 30 |
| Home repair trades | 66 | #322 of 2,057 | 18 | 7.5 | $3.7M | 153 | 49 |
| Insurance agencies | 66 | #589 of 2,272 | 21 | 8.7 | $1.9M | 153 | 13 |
| HVAC and plumbing | 64 | #353 of 1,707 | 8 | 3.3 | $8.3M | 175 | 30 |
| Car washes and detailing | 64 | #360 of 1,451 | 7 | 2.9 | $3.1M | 121 | Under 3 |
| Tire shops | 64 | #413 of 1,530 | 6 | 2.5 | $3.6M | 142 | 4 |
| Dentists and orthodontists | 64 | #435 of 1,886 | 16 | 6.6 | $1.6M | 162 | 14 |
| Optometrists and eye care | 63 | #340 of 1,302 | 6 | 2.5 | $4.3M | 136 | 4 |
| Collision repair and body shops | 63 | #370 of 1,327 | 6 | 2.5 | $3.6M | 116 | 5 |
| Hair salons | 63 | #553 of 2,339 | 46 | 19.1 | $459K | 107 | 7 |
| Physical therapy | 60 | #442 of 1,422 | 9 | 3.7 | $2.8M | 118 | 7 |
| Sit-down restaurants | 58 | #821 of 2,405 | 102 | 42.3 | $807K | 122 | 40 |
| Restaurants and cafes | 57 | #882 of 2,405 | 207 | 85.7 | $398K | 107 | 87 |
| Doctors, dentists and clinics | 57 | #890 of 2,394 | 131 | 54.3 | $195K | 128 | 32 |
| Convenience stores | 56 | #918 of 2,261 | 43 | 17.8 | $3.5M | 44 | 4 |
| Property management | 55 | #365 of 910 | 7 | 2.9 | Index only | 101 | 11 |
| Gyms | 53 | #809 of 1,792 | 15 | 6.2 | $1.1M | 86 | Under 3 |
| Grocery and convenience stores | 50 | #1,225 of 2,402 | 76 | 31.5 | $2M | 58 | 16 |
| Grocery stores | 48 | #1,099 of 2,070 | 24 | 9.9 | $6.2M | 67 | 12 |
| Gyms, studios and classes | 48 | #1,191 of 2,088 | 34 | 14.1 | $496K | 75 | 7 |
| Martial arts and dance studios | 43 | #866 of 1,334 | 10 | 4.1 | $1.7M | 84 | 7 |
| Electricians | 42 | #776 of 1,160 | 9 | 3.7 | $7.4M | 62 | 19 |
| Coffee shops and cafes | 42 | #1,308 of 2,063 | 23 | 9.5 | $3.6M | 97 | 17 |
| Gas stations | 41 | #1,544 of 2,358 | 27 | 11.2 | $1.9M | 79 | 35 |
| Veterinarians | 40 | #980 of 1,485 | 7 | 2.9 | $1.9M | 70 | 7 |
| Child care and preschools | 35 | #1,218 of 1,611 | 17 | 7.0 | $618K | 62 | 33 |
| Lawn, cleaning and pest control | 29 | #1,601 of 1,771 | 23 | 9.5 | $1.2M | 71 | 47 |
| Auto repair and car care | 29 | #2,073 of 2,401 | 128 | 53.0 | $167K | 62 | 41 |
| Yoga, Pilates and fitness studios | 27 | #722 of 777 | 9 | 3.7 | $1.9M | 46 | Under 3 |
| Pet businesses | 27 | #1,962 of 2,200 | 28 | 11.6 | $473K | 54 | 15 |
| Bakeries and dessert shops | 25 | #1,744 of 1,889 | 33 | 13.7 | $2.5M | 60 | 24 |
| Auto repair shops | 25 | #2,167 of 2,378 | 86 | 35.6 | $249K | 56 | 35 |
| Pet grooming and boarding | 24 | #1,303 of 1,461 | 10 | 4.1 | $1.3M | 52 | 8 |
| Landscaping and lawn care | 24 | #1,403 of 1,493 | 19 | 7.9 | $1.4M | 49 | 34 |
| Chiropractors | Not scored | Not scored | 4 | 1.7 | $6.4M | 267 | 3 |
| House cleaning | Not scored | Not scored | 3 | 1.2 | $9.1M | 143 | 13 |
| Laundromats | Not scored | Not scored | 3 | 1.2 | $15.9M | 127 | 3 |
| Pet stores | Not scored | Not scored | 3 | 1.2 | $4.4M | 98 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 0.8 | $10.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $21.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $27.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.4 | $66.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Oxford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.4M | $887 | 93 |
| Gasoline and other fuels | $51.1M | $2,116 | 82 |
| Food away from home | $82.3M | $3,411 | 84 |
| Groceries | $149.4M | $6,189 | 98 |
| Personal care products and services | $21.1M | $875 | 87 |
| Child care and other personal services | $10.5M | $435 | 75 |
| Memberships, classes and admissions | $16.9M | $698 | 71 |
| Medical and dental services | $25.5M | $1,057 | 82 |
| Pets | $13.2M | $548 | 60 |
| Clothing, shoes and related services | $47.8M | $1,978 | 96 |
| Vehicle insurance | $40.4M | $1,673 | 86 |
| Home repairs, maintenance and insurance | $66.7M | $2,764 | 92 |
| Lawn care, cleaning and other household services | $27.4M | $1,133 | 80 |
| Rent and homeowner costs | $391.6M | $16,220 | 97 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Oxford County
- Population, 2025 estimate
- 60,346+4.2% since 2020
- Households
- 24,140
- Median age
- 46.9
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.9
- Land area
- 2,077 sq. mi.
- People per square mile
- 29
- Median household income
- $60,173+22.3% vs. 2015–2019, before inflation
- Average household income
- $81,916
- Median home value
- $217,300
- Jobs located here
- 17,529
- Daytime population
- 49,370Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oxford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Oxford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maine 8
- Androscoggin County, ME113,423 people
- Franklin County, ME30,413 people
- Cumberland County, ME308,827 people
- Sagadahoc County, ME37,285 people
- Kennebec County, ME126,808 people
- Lincoln County, ME36,099 people
- York County, ME216,731 people
- Somerset County, ME50,959 people
Questions
How fast is Oxford County, ME growing?
Population estimates put Oxford County at 60,346 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 24,140 households. Against the 2015–2019 survey, median household income rose 22.3%, before inflation.
How much do households in Oxford County, ME spend?
Households in Oxford County spend about $391.6M a year on rent and homeowner costs, $149.4M on groceries and $82.3M on food away from home. Relative to the U.S., household spending in Oxford County runs highest on groceries (an index of 98, where 100 is the U.S. average, so still below it) and lowest on pets (60).
Which business types have the highest market scores in Oxford County, ME?
Of the business types scored in Oxford County, clothing and shoe stores (88); clothing, shoe and laundry businesses (85); and fast food and sandwich shops (77) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #34 of 2,087 scored counties.
How does Oxford County, ME compare with the U.S.?
Median household income in Oxford County is $60,173, 25% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $217,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.2 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Oxford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oxford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Oxford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oxford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.