County profile · Maine
Somerset County, ME market data
How Somerset County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 51,620
- +2.3% since 2020
- Households
- 23,209
- Median household income
- $58,179
- +31.5% vs. 2015–2019, before inflation
- Median home value
- $166,900
- Jobs located here
- 16,253
- Highest market score
- 82
- Clothing and shoe stores, #118 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Somerset County by name and distance, and the households and spending within reach. Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Somerset County has an estimated 51,620 people and 23,209 households. Between 2020 and 2025, the population of Somerset County grew 2.3%, slower than the U.S. (+3.1%). Median household income in Somerset County is $58,179, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.5%, before inflation.
Relative to the U.S., household spending in Somerset County runs highest on groceries (an index of 96, where 100 is the U.S. average, so still below it) and lowest on pets (57).
Of the business types scored in Somerset County, clothing and shoe stores (82); real estate agents and brokers (80); and clothing, shoe and laundry businesses (80) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #118 of 2,087 scored counties.
Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for real estate businesses (81% below the U.S. rate).
All 56 business types in Somerset County
Highest Groundwork market score first. Each score compares Somerset County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 82 | #118 of 2,087 | 10 | 4.3 | $4.4M | 345 | 3 |
| Real estate agents and brokers | 80 | #20 of 2,176 | 14 | 6.0 | Index only | 478 | 9 |
| Clothing, shoes and laundry | 80 | #131 of 2,210 | 21 | 9.0 | $2.1M | 237 | 3 |
| Real estate | 76 | #76 of 2,229 | 17 | 7.3 | Index only | 495 | 22 |
| Insurance agencies | 74 | #349 of 2,272 | 8 | 3.4 | $4.8M | 386 | 8 |
| Dentists and orthodontists | 73 | #192 of 1,886 | 10 | 4.3 | $2.4M | 241 | 7 |
| Fast food and sandwich shops | 72 | #292 of 2,222 | 13 | 5.6 | $5.8M | 190 | 28 |
| Primary care and pediatrics | 71 | #229 of 1,656 | 7 | 3.0 | $3.4M | 190 | 12 |
| Salons, barbers and spas | 70 | #293 of 2,385 | 59 | 25.4 | $330K | 155 | 5 |
| Doctors, dentists and clinics | 67 | #440 of 2,394 | 68 | 29.3 | $348K | 228 | 29 |
| Hair salons | 65 | #457 of 2,339 | 39 | 16.8 | $499K | 116 | 4 |
| Gyms, studios and classes | 64 | #459 of 2,088 | 20 | 8.6 | $738K | 111 | 4 |
| Sit-down restaurants | 63 | #608 of 2,405 | 77 | 33.2 | $979K | 147 | 32 |
| Gyms | 62 | #447 of 1,792 | 9 | 3.9 | $1.6M | 126 | Under 3 |
| Pizza | 62 | #583 of 2,090 | 14 | 6.0 | $5.4M | 106 | 28 |
| Spas and skin care | 61 | #472 of 1,769 | 12 | 5.2 | $1.6M | 185 | Under 3 |
| HVAC and plumbing | 60 | #484 of 1,707 | 10 | 4.3 | $6.1M | 129 | 21 |
| Home repair trades | 59 | #602 of 2,057 | 15 | 6.5 | $4.1M | 169 | 50 |
| Restaurants and cafes | 58 | #825 of 2,405 | 166 | 71.5 | $454K | 122 | 79 |
| Lawn, cleaning and pest control | 57 | #591 of 1,771 | 12 | 5.2 | $2.1M | 125 | 25 |
| Physical therapy | 54 | #626 of 1,422 | 11 | 4.7 | $2.2M | 90 | 3 |
| Grocery stores | 51 | #985 of 2,070 | 17 | 7.3 | $8.2M | 89 | 11 |
| Car washes and detailing | 50 | #718 of 1,451 | 8 | 3.4 | $2.5M | 101 | Under 3 |
| Coffee shops and cafes | 49 | #1,026 of 2,063 | 13 | 5.6 | $5.8M | 157 | 19 |
| Child care and preschools | 48 | #878 of 1,611 | 12 | 5.2 | $758K | 76 | 12 |
| Tire shops | 47 | #849 of 1,530 | 9 | 3.9 | $2.3M | 90 | 4 |
| Landscaping and lawn care | 46 | #818 of 1,493 | 10 | 4.3 | $2.5M | 86 | 20 |
| Martial arts and dance studios | 45 | #826 of 1,334 | 9 | 3.9 | $1.6M | 81 | 4 |
| Funeral homes | 44 | #874 of 1,472 | 9 | 3.9 | $364K | 54 | 4 |
| Veterinarians | 38 | #1,031 of 1,485 | 9 | 3.9 | $1.3M | 49 | 4 |
| Pet businesses | 38 | #1,623 of 2,200 | 29 | 12.5 | $414K | 47 | 4 |
| Gas stations | 36 | #1,742 of 2,358 | 27 | 11.6 | $1.8M | 76 | 35 |
| Grocery and convenience stores | 36 | #1,758 of 2,402 | 73 | 31.5 | $1.9M | 57 | 24 |
| Convenience stores | 33 | #1,730 of 2,261 | 44 | 19.0 | $3.2M | 40 | 13 |
| Laundromats | 30 | #622 of 785 | 7 | 3.0 | $6.3M | 50 | Under 3 |
| Collision repair and body shops | 28 | #1,136 of 1,327 | 10 | 4.3 | $2M | 66 | 9 |
| Bakeries and dessert shops | 25 | #1,736 of 1,889 | 25 | 10.8 | $3M | 73 | 19 |
| Auto repair and car care | 23 | #2,222 of 2,401 | 111 | 47.8 | $183K | 68 | 45 |
| Auto repair shops | 20 | #2,257 of 2,378 | 75 | 32.3 | $270K | 61 | 39 |
| Pet grooming and boarding | 16 | #1,412 of 1,461 | 12 | 5.2 | $1M | 39 | Under 3 |
| Barbershops | Not scored | Not scored | 4 | 1.7 | $4.9M | 258 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 1.7 | $5.9M | 247 | 4 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.7 | $5.9M | 189 | 3 |
| Electricians | Not scored | Not scored | 3 | 1.3 | $20.5M | 171 | 25 |
| Nail salons | Not scored | Not scored | 3 | 1.3 | $6.5M | 389 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.3 | $4M | 89 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.9 | $12.6M | Too few | 5 |
| Property management | Not scored | Not scored | 2 | 0.9 | Index only | Too few | 9 |
| Roofing and gutters | Not scored | Not scored | 2 | 0.9 | $30.7M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.9 | $7.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $20.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Somerset County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.3M | $873 | 91 |
| Gasoline and other fuels | $48.7M | $2,100 | 81 |
| Food away from home | $75.4M | $3,247 | 80 |
| Groceries | $140.1M | $6,036 | 96 |
| Personal care products and services | $19.5M | $839 | 84 |
| Child care and other personal services | $9.1M | $392 | 67 |
| Memberships, classes and admissions | $14.8M | $636 | 65 |
| Medical and dental services | $23.7M | $1,020 | 79 |
| Pets | $12M | $518 | 57 |
| Clothing, shoes and related services | $43.8M | $1,888 | 92 |
| Vehicle insurance | $38.7M | $1,669 | 85 |
| Home repairs, maintenance and insurance | $61.4M | $2,648 | 88 |
| Lawn care, cleaning and other household services | $25.3M | $1,089 | 77 |
| Rent and homeowner costs | $364.5M | $15,704 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Somerset County
- Population, 2025 estimate
- 51,620+2.3% since 2020
- Households
- 23,209
- Median age
- 46.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 3,924 sq. mi.
- People per square mile
- 13
- Median household income
- $58,179+31.5% vs. 2015–2019, before inflation
- Average household income
- $76,305
- Median home value
- $166,900
- Jobs located here
- 16,253
- Daytime population
- 42,930Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Somerset County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maine 8
- Franklin County, ME30,413 people
- Kennebec County, ME126,808 people
- Piscataquis County, ME17,263 people
- Waldo County, ME40,192 people
- Penobscot County, ME154,710 people
- Knox County, ME41,003 people
- Androscoggin County, ME113,423 people
- Lincoln County, ME36,099 people
Questions
How fast is Somerset County, ME growing?
Population estimates put Somerset County at 51,620 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 23,209 households. Median household income rose 31.5% from the 2015–2019 survey, before inflation.
How much do households in Somerset County, ME spend?
Households in Somerset County spend about $364.5M a year on rent and homeowner costs, $140.1M on groceries and $75.4M on food away from home. Set against the U.S., households in Somerset County spend the most on groceries (an index of 96, where 100 is the U.S. average, so still below it) and the least on pets (57).
Which business types have the highest market scores in Somerset County, ME?
The highest Groundwork market scores in Somerset County are for clothing and shoe stores (82); real estate agents and brokers (80); and clothing, shoe and laundry businesses (80). Somerset County ranks #118 of 2,087 scored counties for clothing and shoe stores.
How does Somerset County, ME compare with the U.S.?
The median household income in Somerset County is $58,179 a year, 28% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $166,900, against $332,700 for the U.S. For its number of households, Somerset County has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for real estate businesses (81% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Somerset County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Somerset County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maine · Every U.S. market · How we measure
Screening a site or an acquisition in Somerset County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.