Metro area profile · Maine
Portland-South Portland, ME metro area market data
How the Portland-South Portland metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 577,635
- +4.5% since 2020
- Households
- 240,027
- Median household income
- $92,175
- +31.2% vs. 2015–2019, before inflation
- Median home value
- $420,000
- Jobs located here
- 284,437
- Highest market score
- 83
- Dry cleaners, #5 of 272 scored metro areas
A site report maps the competitors on map listings around any address in the Portland-South Portland metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Portland-South Portland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Portland-South Portland metro area has an estimated 577,635 people and 240,027 households. Between 2020 and 2025, the population of the Portland-South Portland metro area grew 4.5%, faster than the U.S. (+3.1%). Median household income in the Portland-South Portland metro area is $92,175, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.2%, before inflation.
Relative to the U.S., household spending in the Portland-South Portland metro area runs highest on clothing, shoes and related services (an index of 118, where 100 is the U.S. average) and lowest on pets (77).
Of the business types scored in the Portland-South Portland metro area, dry cleaners (83), urgent care and walk-in clinics (82) and roofing and gutter companies (78) have the highest Groundwork market scores. For dry cleaners, that ranks #5 of 272 scored metro areas.
The Portland-South Portland metro area takes in 3 counties: Cumberland County, York County and Sagadahoc County. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (2.1 times the U.S. rate) and lowest for dry cleaners (46% below the U.S. rate).
All 56 business types in the Portland-South Portland metro area
Highest Groundwork market score first. Each score compares the Portland-South Portland metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dry cleaners | 83 | #5 of 272 | 17 | 0.7 | $34.2M | 218 | 18 |
| Urgent care and walk-in clinics | 82 | #3 of 197 | 7 | 0.3 | $43.8M | 178 | 7 |
| Roofing and gutters | 78 | #11 of 381 | 74 | 3.1 | $10.9M | 129 | 39 |
| Fast food and sandwich shops | 76 | #42 of 387 | 286 | 11.9 | $3.6M | 118 | 461 |
| Barbershops | 69 | #57 of 387 | 102 | 4.2 | $2.5M | 134 | 14 |
| Pizza | 68 | #76 of 387 | 191 | 8.0 | $5.4M | 106 | 461 |
| Funeral homes | 67 | #85 of 377 | 47 | 2.0 | $777K | 114 | 25 |
| Collision repair and body shops | 66 | #84 of 381 | 52 | 2.2 | $4.2M | 135 | 55 |
| Nail salons | 65 | #69 of 387 | 117 | 4.9 | $2.2M | 132 | 57 |
| Oil change and quick lube | 62 | #83 of 290 | 15 | 0.6 | $14.5M | 105 | 14 |
| Home inspectors | 61 | #63 of 243 | 17 | 0.7 | Index only | 102 | 18 |
| HVAC and plumbing | 61 | #108 of 387 | 152 | 6.3 | $5.3M | 112 | 347 |
| Insurance agencies | 61 | #127 of 387 | 252 | 10.5 | $1.5M | 123 | 187 |
| Hair salons | 60 | #103 of 387 | 578 | 24.1 | $446K | 104 | 146 |
| Clothing, shoes and laundry | 60 | #126 of 387 | 583 | 24.3 | $996K | 113 | 286 |
| Clothing and shoe stores | 59 | #139 of 387 | 418 | 17.4 | $1.4M | 109 | 247 |
| Salons, barbers and spas | 58 | #112 of 387 | 1,137 | 47.4 | $227K | 107 | 289 |
| Home repair trades | 58 | #124 of 387 | 328 | 13.7 | $2.5M | 101 | 683 |
| Tire shops | 58 | #149 of 386 | 72 | 3.0 | $3M | 120 | 38 |
| Optometrists and eye care | 55 | #142 of 386 | 91 | 3.8 | $3.4M | 108 | 46 |
| Laundromats | 55 | #153 of 364 | 47 | 2.0 | $12.4M | 99 | 21 |
| Convenience stores | 55 | #169 of 387 | 265 | 11.0 | $6.4M | 81 | 72 |
| Martial arts and dance studios | 54 | #149 of 387 | 134 | 5.6 | $1.8M | 92 | 67 |
| Pest control | 54 | #149 of 345 | 36 | 1.5 | $9.1M | 89 | 30 |
| Dentists and orthodontists | 54 | #162 of 387 | 296 | 12.3 | $1M | 105 | 214 |
| Car washes and detailing | 54 | #169 of 387 | 89 | 3.7 | $2.4M | 97 | 37 |
| Primary care and pediatrics | 53 | #177 of 387 | 219 | 9.1 | $1.4M | 79 | 268 |
| Gas stations | 51 | #189 of 387 | 190 | 7.9 | $2.6M | 109 | 204 |
| Mortgage brokers and lenders | 50 | #189 of 373 | 148 | 6.2 | Index only | 79 | 40 |
| Grocery stores | 50 | #206 of 387 | 184 | 7.7 | $9.2M | 99 | 123 |
| Real estate agents and brokers | 49 | #189 of 387 | 815 | 34.0 | Index only | 103 | 487 |
| Real estate | 48 | #204 of 387 | 1,093 | 45.5 | Index only | 97 | 790 |
| Spas and skin care | 48 | #209 of 387 | 311 | 13.0 | $830K | 95 | 69 |
| Grocery and convenience stores | 47 | #223 of 387 | 620 | 25.8 | $2.7M | 81 | 195 |
| Doctors, dentists and clinics | 45 | #232 of 387 | 2,486 | 103.6 | $123K | 81 | 795 |
| Gyms | 44 | #256 of 387 | 233 | 9.7 | $1.1M | 82 | 112 |
| Chiropractors | 43 | #241 of 386 | 148 | 6.2 | $2.1M | 87 | 90 |
| Property management | 43 | #247 of 374 | 113 | 4.7 | Index only | 73 | 169 |
| Sit-down restaurants | 42 | #261 of 387 | 1,633 | 68.0 | $629K | 95 | 702 |
| Gyms, studios and classes | 41 | #282 of 387 | 486 | 20.2 | $510K | 77 | 179 |
| Auto repair and car care | 40 | #271 of 387 | 862 | 35.9 | $252K | 94 | 405 |
| Restaurants and cafes | 39 | #269 of 387 | 3,161 | 131.7 | $325K | 88 | 1,429 |
| Child care and preschools | 39 | #273 of 387 | 211 | 8.8 | $739K | 74 | 306 |
| Electricians | 39 | #283 of 383 | 102 | 4.2 | $7.9M | 66 | 297 |
| House cleaning | 37 | #295 of 375 | 66 | 2.7 | $5M | 78 | 238 |
| Coffee shops and cafes | 37 | #305 of 387 | 367 | 15.3 | $2.8M | 76 | 265 |
| Auto repair shops | 36 | #296 of 387 | 540 | 22.5 | $402K | 90 | 308 |
| Bakeries and dessert shops | 35 | #313 of 387 | 359 | 15.0 | $2.9M | 69 | 291 |
| Yoga, Pilates and fitness studios | 32 | #313 of 347 | 119 | 5.0 | $2.1M | 51 | 112 |
| Lawn, cleaning and pest control | 30 | #337 of 387 | 308 | 12.8 | $1.1M | 63 | 735 |
| Physical therapy | 29 | #344 of 386 | 215 | 9.0 | $1.4M | 59 | 170 |
| Landscaping and lawn care | 28 | #340 of 385 | 206 | 8.6 | $1.6M | 54 | 467 |
| Pet stores | 20 | #368 of 382 | 62 | 2.6 | $2.7M | 60 | 35 |
| Pet businesses | 17 | #376 of 387 | 388 | 16.2 | $434K | 49 | 250 |
| Pet grooming and boarding | 17 | #376 of 386 | 153 | 6.4 | $1.1M | 43 | 87 |
| Veterinarians | 17 | #377 of 384 | 124 | 5.2 | $1.4M | 50 | 128 |
Household spending in the Portland-South Portland metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $216.9M | $904 | 94 |
| Gasoline and other fuels | $495.3M | $2,064 | 80 |
| Food away from home | $1B | $4,282 | 105 |
| Groceries | $1.7B | $7,055 | 112 |
| Personal care products and services | $258M | $1,075 | 107 |
| Child care and other personal services | $156M | $650 | 112 |
| Memberships, classes and admissions | $247.7M | $1,032 | 105 |
| Medical and dental services | $306.5M | $1,277 | 99 |
| Pets | $168.2M | $701 | 77 |
| Clothing, shoes and related services | $580.6M | $2,419 | 118 |
| Vehicle insurance | $387.7M | $1,615 | 83 |
| Home repairs, maintenance and insurance | $806.7M | $3,361 | 111 |
| Lawn care, cleaning and other household services | $328M | $1,366 | 97 |
| Rent and homeowner costs | $4.6B | $19,047 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Portland-South Portland metro area
- Population, 2025 estimate
- 577,635+4.5% since 2020
- Households
- 240,027
- Median age
- 44.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 2,081 sq. mi.
- People per square mile
- 270
- Median household income
- $92,175+31.2% vs. 2015–2019, before inflation
- Average household income
- $119,924
- Median home value
- $420,000
- Jobs located here
- 284,437
- Daytime population
- 573,648Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Portland-South Portland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Portland-South Portland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Portland-South Portland metro area 3
- Cumberland County, ME308,827 people
- York County, ME216,731 people
- Sagadahoc County, ME37,285 people
Other markets based in Maine 3
- Bangor, ME metro area154,710 people
- Lewiston-Auburn, ME metro area113,423 people
- Augusta-Waterville, ME area126,808 people
Questions
How fast is the Portland-South Portland, ME metro area growing?
Population estimates put the Portland-South Portland metro area at 577,635 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 240,027 households. Median household income rose 31.2% from the 2015–2019 survey, before inflation.
How much do households in the Portland-South Portland, ME metro area spend?
Households in the Portland-South Portland metro area spend about $4.6B a year on rent and homeowner costs, $1.7B on groceries and $1B on food away from home. Set against the U.S., households in the Portland-South Portland metro area spend the most on clothing, shoes and related services (an index of 118, where 100 is the U.S. average) and the least on pets (77).
Which business types have the highest market scores in the Portland-South Portland, ME metro area?
The highest Groundwork market scores in the Portland-South Portland metro area are for dry cleaners (83), urgent care and walk-in clinics (82) and roofing and gutter companies (78). The Portland-South Portland metro area ranks #5 of 272 scored metro areas for dry cleaners.
How does the Portland-South Portland, ME metro area compare with the U.S.?
The median household income in the Portland-South Portland metro area is $92,175 a year, 14% above the U.S. median of $80,734. The population rose 4.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $420,000, against $332,700 for the U.S. For its number of households, the Portland-South Portland metro area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (2.1 times the U.S. rate) and the fewest for dry cleaners (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Portland-South Portland metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Portland-South Portland metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maine · Every U.S. market · How we measure
Screening a site or an acquisition in the Portland-South Portland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Portland-South Portland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.