Small-town market profile · Kentucky
Madisonville, KY area market data
How the Madisonville area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 45,127
- −0.5% since 2020
- Households
- 18,397
- Median household income
- $56,815
- +20.5% vs. 2015–2019, before inflation
- Median home value
- $142,800
- Jobs located here
- 16,599
- Highest market score
- 71
- Lawn, cleaning and pest control, #57 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Madisonville area by name and distance, and the households and spending within reach. Or open the report at the center of the Madisonville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Madisonville area has an estimated 45,127 people and 18,397 households. Population estimates put the population change in the Madisonville area from 2020 to 2025 at −0.5%, against +3.1% for the U.S. Median household income in the Madisonville area is $56,815, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.
Relative to the U.S., household spending in the Madisonville area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Of the business types scored in the Madisonville area, lawn care, cleaning and pest control companies (71); pet businesses (70); and home repair companies (68) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #57 of 481 scored small-town markets.
The Madisonville area is made up of one county, Hopkins County. Against the U.S., map listings per household run highest for convenience stores (84% above the U.S. rate) and lowest for home repair companies (52% below the U.S. rate).
All 56 business types in the Madisonville area
Highest Groundwork market score first. Each score compares the Madisonville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 71 | #57 of 481 | 9 | 4.9 | $2.6M | 154 | 13 |
| Pet businesses | 70 | #55 of 527 | 13 | 7.1 | $1M | 119 | 3 |
| Home repair trades | 68 | #62 of 526 | 11 | 6.0 | $4.1M | 167 | 15 |
| Insurance agencies | 68 | #119 of 537 | 24 | 13.0 | $1.9M | 154 | 15 |
| Landscaping and lawn care | 64 | #99 of 399 | 8 | 4.3 | $2.9M | 99 | 8 |
| Bakeries and dessert shops | 62 | #117 of 507 | 10 | 5.4 | $5.8M | 140 | 3 |
| Restaurants and cafes | 56 | #200 of 538 | 150 | 81.5 | $387K | 104 | 60 |
| Sit-down restaurants | 56 | #200 of 538 | 74 | 40.2 | $784K | 118 | 25 |
| Gas stations | 56 | #208 of 536 | 26 | 14.1 | $2.1M | 87 | 24 |
| HVAC and plumbing | 54 | #193 of 476 | 10 | 5.4 | $4.5M | 94 | 10 |
| Real estate agents and brokers | 50 | #258 of 533 | 30 | 16.3 | Index only | 150 | 5 |
| Auto repair and car care | 50 | #274 of 538 | 69 | 37.5 | $236K | 88 | 20 |
| Coffee shops and cafes | 49 | #273 of 529 | 17 | 9.2 | $3.4M | 92 | 3 |
| Child care and preschools | 48 | #244 of 454 | 8 | 4.3 | $760K | 76 | 7 |
| Grocery stores | 47 | #297 of 506 | 14 | 7.6 | $7.2M | 77 | 5 |
| Auto repair shops | 47 | #313 of 538 | 41 | 22.3 | $397K | 89 | 15 |
| Physical therapy | 46 | #237 of 400 | 6 | 3.3 | $2.9M | 122 | 6 |
| Real estate | 46 | #306 of 536 | 36 | 19.6 | Index only | 157 | 14 |
| Grocery and convenience stores | 44 | #339 of 538 | 43 | 23.4 | $2.3M | 69 | 9 |
| Collision repair and body shops | 42 | #257 of 387 | 7 | 3.8 | $2.3M | 75 | 4 |
| Gyms | 42 | #341 of 506 | 8 | 4.3 | $1.2M | 91 | Under 3 |
| Clothing, shoes and laundry | 41 | #351 of 536 | 39 | 21.2 | $754K | 86 | 6 |
| Optometrists and eye care | 40 | #280 of 400 | 6 | 3.3 | $2.9M | 94 | 4 |
| Clothing and shoe stores | 38 | #376 of 536 | 32 | 17.4 | $919K | 72 | 6 |
| Spas and skin care | 38 | #385 of 504 | 12 | 6.5 | $1.2M | 133 | Under 3 |
| Chiropractors | 37 | #315 of 426 | 8 | 4.3 | $2.2M | 92 | 6 |
| Dentists and orthodontists | 37 | #388 of 526 | 17 | 9.2 | $1M | 105 | 10 |
| Pet stores | 35 | #174 of 220 | 5 | 2.7 | $2.7M | 60 | Under 3 |
| Car washes and detailing | 35 | #337 of 441 | 8 | 4.3 | $2M | 81 | Under 3 |
| Convenience stores | 35 | #414 of 529 | 27 | 14.7 | $3.7M | 47 | 4 |
| Salons, barbers and spas | 34 | #455 of 538 | 79 | 42.9 | $177K | 83 | 8 |
| Gyms, studios and classes | 33 | #446 of 535 | 16 | 8.7 | $595K | 90 | Under 3 |
| Fast food and sandwich shops | 31 | #444 of 537 | 30 | 16.3 | $1.9M | 63 | 32 |
| Pizza | 28 | #470 of 520 | 23 | 12.5 | $2.5M | 50 | 32 |
| Hair salons | 28 | #487 of 538 | 50 | 27.2 | $279K | 65 | 6 |
| Martial arts and dance studios | 26 | #339 of 378 | 6 | 3.3 | $1.6M | 79 | Under 3 |
| Tire shops | 26 | #372 of 431 | 11 | 6.0 | $1.5M | 59 | Under 3 |
| Funeral homes | 24 | #327 of 365 | 9 | 4.9 | $290K | 43 | 6 |
| Barbershops | 19 | #342 of 377 | 12 | 6.5 | $1.2M | 62 | Under 3 |
| Primary care and pediatrics | 17 | #434 of 458 | 16 | 8.7 | $1.1M | 62 | 44 |
| Doctors, dentists and clinics | 15 | #528 of 538 | 156 | 84.8 | $113K | 74 | 70 |
| Nail salons | Not scored | Not scored | 4 | 2.2 | $3.5M | 209 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.2 | $3.4M | 133 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.6 | Index only | 209 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.6 | $5.4M | 39 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.6 | Index only | 147 | 4 |
| Veterinarians | Not scored | Not scored | 3 | 1.6 | $4.5M | 166 | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $14.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.1 | $8.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $4.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.5 | $44.7M | Too few | 5 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $23.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Madisonville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.3M | $884 | 92 |
| Gasoline and other fuels | $54.2M | $2,948 | 114 |
| Food away from home | $58M | $3,153 | 77 |
| Groceries | $100.2M | $5,444 | 86 |
| Personal care products and services | $14M | $759 | 76 |
| Child care and other personal services | $6.1M | $331 | 57 |
| Memberships, classes and admissions | $9.5M | $518 | 53 |
| Medical and dental services | $17.6M | $957 | 74 |
| Pets | $13.6M | $738 | 81 |
| Clothing, shoes and related services | $29.4M | $1,599 | 78 |
| Vehicle insurance | $46.3M | $2,518 | 129 |
| Home repairs, maintenance and insurance | $44.7M | $2,430 | 81 |
| Lawn care, cleaning and other household services | $23.2M | $1,261 | 89 |
| Rent and homeowner costs | $244.5M | $13,293 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Madisonville area
- Population, 2025 estimate
- 45,127−0.5% since 2020
- Households
- 18,397
- Median age
- 40.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 542 sq. mi.
- People per square mile
- 83
- Median household income
- $56,815+20.5% vs. 2015–2019, before inflation
- Average household income
- $70,892
- Median home value
- $142,800
- Jobs located here
- 16,599
- Daytime population
- 43,041Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madisonville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Madisonville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Madisonville area 1
- Hopkins County, KY45,119 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Pikeville, KY area91,951 people
- Frankfort, KY area76,195 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
Questions
How fast is the Madisonville, KY area growing?
Population estimates put the Madisonville area at 45,127 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 18,397 households. Median household income rose 20.5% from the 2015–2019 survey, before inflation.
How much do households in the Madisonville, KY area spend?
Households in the Madisonville area spend about $244.5M a year on rent and homeowner costs, $100.2M on groceries and $58M on food away from home. Set against the U.S., households in the Madisonville area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
Which business types have the highest market scores in the Madisonville, KY area?
The highest Groundwork market scores in the Madisonville area are for lawn care, cleaning and pest control companies (71); pet businesses (70); and home repair companies (68). The Madisonville area ranks #57 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the Madisonville, KY area compare with the U.S.?
The median household income in the Madisonville area is $56,815 a year, 30% below the U.S. median of $80,734. The population fell 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $142,800, against $332,700 for the U.S. For its number of households, the Madisonville area has the most map listings, relative to the U.S., for convenience stores (84% above the U.S. rate) and the fewest for home repair companies (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Madisonville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madisonville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Madisonville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madisonville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.