County profile · Kentucky
Hopkins County, KY market data
Population, household spending and competition for 56 business types in Hopkins County, each scored against other counties.
- Population, 2025
- 45,127
- −0.5% since 2020
- Households
- 18,397
- Median household income
- $56,815
- +20.5% vs. 2015–2019, before inflation
- Median home value
- $142,800
- Jobs located here
- 16,599
- Highest market score
- 67
- Lawn, cleaning and pest control, #279 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Hopkins County by name and distance, and the households and spending within reach. Or open the report at the center of Hopkins County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 45,127 people live in Hopkins County, in 18,397 households. Population estimates put the population change in Hopkins County from 2020 to 2025 at −0.5%, against +3.1% for the U.S. The median household income in Hopkins County is $56,815 a year, 30% below the U.S. median of $80,734. That rose 20.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hopkins County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in Hopkins County are for lawn care, cleaning and pest control companies (67); pet businesses (66); and home repair companies (64). Hopkins County ranks #279 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Hopkins County is part of the Madisonville area. For its number of households, Hopkins County has the most map listings, relative to the U.S., for convenience stores (84% above the U.S. rate) and the fewest for home repair companies (52% below the U.S. rate).
All 56 business types in Hopkins County
Highest Groundwork market score first. Each score compares Hopkins County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 67 | #279 of 1,771 | 9 | 4.9 | $2.6M | 154 | 13 |
| Pet businesses | 66 | #422 of 2,200 | 13 | 7.1 | $1M | 119 | 3 |
| Home repair trades | 64 | #384 of 2,057 | 11 | 6.0 | $4.1M | 167 | 15 |
| Insurance agencies | 61 | #753 of 2,272 | 24 | 13.0 | $1.9M | 154 | 15 |
| Landscaping and lawn care | 60 | #461 of 1,493 | 8 | 4.3 | $2.9M | 99 | 8 |
| Bakeries and dessert shops | 60 | #535 of 1,889 | 10 | 5.4 | $5.8M | 140 | 3 |
| Real estate agents and brokers | 51 | #992 of 2,176 | 30 | 16.3 | Index only | 150 | 5 |
| HVAC and plumbing | 49 | #895 of 1,707 | 10 | 5.4 | $4.5M | 94 | 10 |
| Sit-down restaurants | 48 | #1,261 of 2,405 | 74 | 40.2 | $784K | 118 | 25 |
| Real estate | 47 | #1,218 of 2,229 | 36 | 19.6 | Index only | 157 | 14 |
| Gas stations | 47 | #1,308 of 2,358 | 26 | 14.1 | $2.1M | 87 | 24 |
| Physical therapy | 46 | #811 of 1,422 | 6 | 3.3 | $2.9M | 122 | 6 |
| Coffee shops and cafes | 45 | #1,211 of 2,063 | 17 | 9.2 | $3.4M | 92 | 3 |
| Restaurants and cafes | 45 | #1,391 of 2,405 | 150 | 81.5 | $387K | 104 | 60 |
| Grocery stores | 44 | #1,230 of 2,070 | 14 | 7.6 | $7.2M | 77 | 5 |
| Child care and preschools | 43 | #1,008 of 1,611 | 8 | 4.3 | $760K | 76 | 7 |
| Auto repair and car care | 43 | #1,513 of 2,401 | 69 | 37.5 | $236K | 88 | 20 |
| Grocery and convenience stores | 41 | #1,557 of 2,402 | 43 | 23.4 | $2.3M | 69 | 9 |
| Auto repair shops | 41 | #1,604 of 2,378 | 41 | 22.3 | $397K | 89 | 15 |
| Collision repair and body shops | 38 | #946 of 1,327 | 7 | 3.8 | $2.3M | 75 | 4 |
| Spas and skin care | 37 | #1,353 of 1,769 | 12 | 6.5 | $1.2M | 133 | Under 3 |
| Dentists and orthodontists | 37 | #1,405 of 1,886 | 17 | 9.2 | $1M | 105 | 10 |
| Clothing, shoes and laundry | 37 | #1,628 of 2,210 | 39 | 21.2 | $754K | 86 | 6 |
| Gyms | 35 | #1,372 of 1,792 | 8 | 4.3 | $1.2M | 91 | Under 3 |
| Chiropractors | 34 | #1,163 of 1,490 | 8 | 4.3 | $2.2M | 92 | 6 |
| Clothing and shoe stores | 34 | #1,603 of 2,087 | 32 | 17.4 | $919K | 72 | 6 |
| Convenience stores | 33 | #1,724 of 2,261 | 27 | 14.7 | $3.7M | 47 | 4 |
| Salons, barbers and spas | 33 | #2,035 of 2,385 | 79 | 42.9 | $177K | 83 | 8 |
| Optometrists and eye care | 31 | #1,064 of 1,302 | 6 | 3.3 | $2.9M | 94 | 4 |
| Car washes and detailing | 30 | #1,203 of 1,451 | 8 | 4.3 | $2M | 81 | Under 3 |
| Hair salons | 29 | #2,062 of 2,339 | 50 | 27.2 | $279K | 65 | 6 |
| Gyms, studios and classes | 28 | #1,836 of 2,088 | 16 | 8.7 | $595K | 90 | Under 3 |
| Fast food and sandwich shops | 28 | #1,900 of 2,222 | 30 | 16.3 | $1.9M | 63 | 32 |
| Pizza | 26 | #1,896 of 2,090 | 23 | 12.5 | $2.5M | 50 | 32 |
| Funeral homes | 25 | #1,311 of 1,472 | 9 | 4.9 | $290K | 43 | 6 |
| Tire shops | 23 | #1,352 of 1,530 | 11 | 6.0 | $1.5M | 59 | Under 3 |
| Martial arts and dance studios | 22 | #1,224 of 1,334 | 6 | 3.3 | $1.6M | 79 | Under 3 |
| Pet stores | 20 | #899 of 974 | 5 | 2.7 | $2.7M | 60 | Under 3 |
| Barbershops | 15 | #1,270 of 1,356 | 12 | 6.5 | $1.2M | 62 | Under 3 |
| Primary care and pediatrics | 15 | #1,598 of 1,656 | 16 | 8.7 | $1.1M | 62 | 44 |
| Doctors, dentists and clinics | 15 | #2,351 of 2,394 | 156 | 84.8 | $113K | 74 | 70 |
| Nail salons | Not scored | Not scored | 4 | 2.2 | $3.5M | 209 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.2 | $3.4M | 133 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.6 | Index only | 209 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.6 | $5.4M | 39 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.6 | Index only | 147 | 4 |
| Veterinarians | Not scored | Not scored | 3 | 1.6 | $4.5M | 166 | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $14.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.1 | $8.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $4.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.5 | $44.7M | Too few | 5 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $23.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hopkins County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.3M | $884 | 92 |
| Gasoline and other fuels | $54.2M | $2,948 | 114 |
| Food away from home | $58M | $3,153 | 77 |
| Groceries | $100.2M | $5,444 | 86 |
| Personal care products and services | $14M | $759 | 76 |
| Child care and other personal services | $6.1M | $331 | 57 |
| Memberships, classes and admissions | $9.5M | $518 | 53 |
| Medical and dental services | $17.6M | $957 | 74 |
| Pets | $13.6M | $738 | 81 |
| Clothing, shoes and related services | $29.4M | $1,599 | 78 |
| Vehicle insurance | $46.3M | $2,518 | 129 |
| Home repairs, maintenance and insurance | $44.7M | $2,430 | 81 |
| Lawn care, cleaning and other household services | $23.2M | $1,261 | 89 |
| Rent and homeowner costs | $244.5M | $13,293 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hopkins County
- Population, 2025 estimate
- 45,127−0.5% since 2020
- Households
- 18,397
- Median age
- 40.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 542 sq. mi.
- People per square mile
- 83
- Median household income
- $56,815+20.5% vs. 2015–2019, before inflation
- Average household income
- $70,892
- Median home value
- $142,800
- Jobs located here
- 16,599
- Daytime population
- 43,041Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hopkins County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hopkins County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
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- Muhlenberg County, KY30,591 people
- McLean County, KY9,114 people
- Caldwell County, KY12,618 people
- Crittenden County, KY8,979 people
- Union County, KY13,260 people
- Christian County, KY72,069 people
- Lyon County, KY8,900 people
Questions
How fast is Hopkins County, KY growing?
Population estimates put Hopkins County at 45,127 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 18,397 households. Against the 2015–2019 survey, median household income rose 20.5%, before inflation.
How much do households in Hopkins County, KY spend?
Households in Hopkins County spend about $244.5M a year on rent and homeowner costs, $100.2M on groceries and $58M on food away from home. Relative to the U.S., household spending in Hopkins County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in Hopkins County, KY?
Of the business types scored in Hopkins County, lawn care, cleaning and pest control companies (67); pet businesses (66); and home repair companies (64) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #279 of 1,771 scored counties.
How does Hopkins County, KY compare with the U.S.?
Median household income in Hopkins County is $56,815, 30% below the U.S. median of $80,734. The population fell 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $142,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (84% above the U.S. rate) and lowest for home repair companies (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Hopkins County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hopkins County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Hopkins County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hopkins County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.