Fitness and classes · County · Kentucky
Gyms in Madison County, KY
Competitor counts, household spending and official business counts for gyms in Madison County, KY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,001 of 1,792 scored counties
#15 of 49 scored counties in Kentucky
- Listings
- 24
- 4 chain locations (17%)
- Official establishments
- 10
- All fitness and recreational sports centers
- Household spending a year
- $23.3M
- On memberships, classes and admissions · $629 a household
- Spending per listing
- $970K
- 25% below the U.S.
- Listings per 10k households
- 6.5
- 14% below the U.S.
- Population, 2025
- 101,696
- +9.4% since 2020
See the gyms around any address in Madison County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Madison County spend about $23.3M a year on memberships, classes and admissions, or $629 per household, 36% below the U.S. average. That works out to $970K per gym, 25% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Madison County has 24 gyms on map listings as of September 2026. 4 of them (17%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 6.5, 14% below the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in Madison County was 10 in 2023. That is one for every 3,705 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $267K has gone to businesses classed as fitness and recreational sports centers in Madison County.
Population estimates show Madison County grew 9.4% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for gyms in Madison County is 48 (lower middle), #1,001 of 1,792 scored counties and #15 of 49 scored counties in Kentucky.
How Madison County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 6.4 | 7.6 |
| Spending per listing | $970K | $1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,705 | 4,652 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +3.2% | +5.8% |
| Population growth, 2020–2025 | +9.4% | +2.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $629 | $643 | $983 |
| Median household income | $63,351 | $63,726 | $80,734 |
| Groundwork market score | 48 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 10All fitness and recreational sports centers
- Employees, 2023
- 119
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 244 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $267K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Madison County
- Population, 2025 estimate
- 101,696+9.4% since 2020
- Households
- 37,051
- Median age
- 36.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 438 sq. mi.
- People per square mile
- 219
- Median household income
- $63,351+26.6% vs. 2015–2019, before inflation
- Average household income
- $83,157
- Median home value
- $232,000
- Jobs located here
- 35,314
- Daytime population
- 89,450Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for gyms, numbered among those based in Kentucky, with Madison County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oldham County, KY | 76 | 10 | 4.3 | $2.7M | +4.9% | #116 of 1,792 |
| 2Boone County, KY | 74 | 34 | 6.7 | $1.4M | +6.5% | #153 of 1,792 |
| 3Scott County, KY | 71 | 14 | 6.2 | $1.3M | +8.2% | #213 of 1,792 |
| 4Shelby County, KY | 70 | 9 | 4.9 | $1.6M | +6.2% | #231 of 1,792 |
| 5Woodford County, KY | 62 | 7 | 6.5 | $1.2M | +3.7% | #461 of 1,792 |
| 6Meade County, KY | 60 | 5 | 4.5 | $1.6M | +2.2% | #514 of 1,792 |
| 7Pike County, KY | 57 | 6 | 2.5 | $1.9M | −6.4% | #634 of 1,792 |
| 8Bullitt County, KY | 56 | 23 | 7.2 | $1M | +5.0% | #706 of 1,792 |
| 9Kenton County, KY | 54 | 45 | 6.7 | $1.2M | +3.9% | #763 of 1,792 |
| 10Nelson County, KY | 54 | 13 | 6.8 | $955K | +4.8% | #775 of 1,792 |
| 15Madison County, KY | 48 | 24 | 6.5 | $970K | +9.4% | #1,001 of 1,792 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Madison County, KY?
Map listings as of September 2026 show 24 gyms in Madison County. 4 of them (17%) are chain locations. The listings count gyms and fitness centers. Official counts show 10 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Madison County, KY spend on memberships, classes and admissions?
About $23.3M a year, or $629 per household. That is 36% below the U.S. average (an index of 64, where 100 is the U.S. average). Spread across the 24 gyms on map listings, it comes to $970K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 37,051 households in Madison County and national spending patterns by income.
How does Madison County, KY compare with the U.S. for gyms?
Madison County has 6.5 gyms per 10,000 households, 14% below the U.S. rate of 7.6. Spending per gym is $970K, 25% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Madison County would have about 18, against 24 on map listings. There is one business with payroll in the industry for every 3,705 households, against one for every 3,109 across the U.S.
How fast is Madison County, KY growing?
Population estimates put Madison County at 101,696 people in 2025, up 9.4% since 2020, faster than the U.S. (+3.1%). It has 37,051 households. Median household income in Madison County is $63,351, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 48 for gyms (lower middle), #1,001 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.