Groundwork

Beauty and personal care · County · Kentucky

Nail salons in Madison County, KY

Competitor counts, household spending and official business counts for nail salons in Madison County, KY, set against other counties and the U.S.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #147 of 1,328 scored counties
#5 of 32 scored counties in Kentucky

Listings
11
6 chain locations (55%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$30.8M
On personal care products and services · $832 a household
Spending per listing
$2.8M
68% above the U.S.
Listings per 10k households
3.0
50% below the U.S.
Population, 2025
101,696
+9.4% since 2020

See the nail salons around any address in Madison County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Madison County spend about $30.8M a year on personal care products and services, or $832 per household, 17% below the U.S. average. That works out to $2.8M per salon, 68% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

There are 11 nail salons on map listings in Madison County as of September 2026. Chain locations make up 55% of them, against 27% across the U.S. That is 3.0 per 10,000 households, 50% below the U.S. rate of 6.0.

Official counts don’t publish a figure for nail salons in Madison County, since they leave out counts under 3. Official counts list 54 one-person businesses without payroll.

Between 2020 and 2025, the population of Madison County grew 9.4%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Madison County is 70 (upper middle), #147 of 1,328 scored counties and #5 of 32 scored counties in Kentucky. That puts it in the top quarter of counties.

How Madison County compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Madison County, KY compared with Kentucky and the U.S.
MeasureMadison CountyKentuckyU.S.
Listings per 10k households3.03.96.0
Spending per listing$2.8M$2.1M$1.7M
Households per official establishmentn/a15,5083,754
Official establishment growth, 2019–2023n/a+46.3%+23.2%
Population growth, 2020–2025+9.4%+2.2%+3.1%
Spending per household on personal care products and services$832$833$1,005
Median household income$63,351$63,726$80,734
Groundwork market score7056

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
54Businesses with no payroll
Map listings, September 2026
116 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Madison County

Population, 2025 estimate
101,696+9.4% since 2020
Households
37,051
Median age
36.4
Homes lived in by their owners
62%
Vehicles per household
1.9
Land area
438 sq. mi.
People per square mile
219
Median household income
$63,351+26.6% vs. 2015–2019, before inflation
Average household income
$83,157
Median home value
$232,000
Jobs located here
35,314
Daytime population
89,450Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Madison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Kentucky

Every Kentucky market ranked →

The highest-scoring counties in Kentucky for nail salons, numbered among those based in Kentucky, with Madison County marked.

Top counties in Kentucky

Counties in Kentucky ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oldham County, KY9062.6$4.4M+4.9%#3 of 1,328
2Kenton County, KY78243.6$2.6M+3.9%#59 of 1,328
3Campbell County, KY7492.3$4.1M+2.5%#96 of 1,328
4Jessamine County, KY7252.5$3.6M+7.8%#119 of 1,328
5Madison County, KY70113.0$2.8M+9.4%#147 of 1,328
6Bullitt County, KY66134.1$2.3M+5.0%#247 of 1,328
7Nelson County, KY6273.7$2.3M+4.8%#342 of 1,328
8Shelby County, KY6294.9$1.9M+6.2%#351 of 1,328
9Scott County, KY60135.7$1.7M+8.2%#406 of 1,328
10Daviess County, KY59122.9$2.9M+1.5%#413 of 1,328

Other business types in Madison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Madison County, KY?

As of September 2026, map listings count 11 nail salons in Madison County. 6 of them (55%) are chain locations. The listings count nail salons. No official count is published for nail salons in Madison County: counts under 3 are left out. Official counts also show 54 one-person businesses without payroll.

How much do households in Madison County, KY spend on personal care products and services?

About $30.8M a year, or $832 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 11 nail salons on map listings, it comes to $2.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 37,051 households in Madison County and national spending patterns by income.

How does Madison County, KY compare with the U.S. for nail salons?

Madison County has 3.0 nail salons per 10,000 households, 50% below the U.S. rate of 6.0. Spending per salon is $2.8M, 68% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Madison County would have about 19, against 11 on map listings.

How fast is Madison County, KY growing?

Population estimates put Madison County at 101,696 people in 2025, up 9.4% since 2020, faster than the U.S. (+3.1%). It has 37,051 households. Median household income in Madison County is $63,351, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 70 for nail salons (upper middle), #147 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Madison County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Madison County

Screening a site or an acquisition in Madison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.