County profile · Kentucky
Fayette County, KY market data
How Fayette County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 329,751
- +2.2% since 2020
- Households
- 139,715
- Median household income
- $69,479
- +21.3% vs. 2015–2019, before inflation
- Median home value
- $293,500
- Jobs located here
- 208,353
- Highest market score
- 79
- Convenience stores, #186 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Fayette County by name and distance, and the households and spending within reach. Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Fayette County has an estimated 329,751 people and 139,715 households. Population estimates put the population change in Fayette County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). Median household income in Fayette County is $69,479, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
Relative to the U.S., household spending in Fayette County runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (76).
Of the business types scored in Fayette County, convenience stores (79), pet grooming and boarding businesses (70) and landscaping and lawn care companies (70) have the highest Groundwork market scores. For convenience stores, that ranks #186 of 2,261 scored counties.
Fayette County is part of the Lexington-Fayette metro area. Against the U.S., map listings per household run highest for property management companies (67% above the U.S. rate) and lowest for convenience stores (35% below the U.S. rate).
All 56 business types in Fayette County
Highest Groundwork market score first. Each score compares Fayette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 79 | #186 of 2,261 | 73 | 5.2 | $11.5M | 146 | 19 |
| Pet grooming and boarding | 70 | #237 of 1,461 | 48 | 3.4 | $2.6M | 103 | 22 |
| Landscaping and lawn care | 70 | #253 of 1,493 | 73 | 5.2 | $2.8M | 97 | 88 |
| Grocery and convenience stores | 67 | #520 of 2,402 | 206 | 14.7 | $4.1M | 120 | 90 |
| Gas stations | 63 | #623 of 2,358 | 142 | 10.2 | $2.5M | 107 | 91 |
| Electricians | 59 | #390 of 1,160 | 42 | 3.0 | $9.6M | 80 | 65 |
| Funeral homes | 59 | #503 of 1,472 | 23 | 1.6 | $662K | 98 | 10 |
| Collision repair and body shops | 58 | #486 of 1,327 | 34 | 2.4 | $3.3M | 108 | 20 |
| Lawn, cleaning and pest control | 58 | #567 of 1,771 | 129 | 9.2 | $1.6M | 96 | 209 |
| HVAC and plumbing | 58 | #585 of 1,707 | 96 | 6.9 | $4.2M | 88 | 109 |
| Nail salons | 56 | #514 of 1,328 | 68 | 4.9 | $1.8M | 110 | 17 |
| Auto repair shops | 55 | #957 of 2,378 | 243 | 17.4 | $467K | 105 | 91 |
| House cleaning | 54 | #327 of 847 | 30 | 2.1 | $6.9M | 108 | 102 |
| Child care and preschools | 54 | #720 of 1,611 | 73 | 5.2 | $894K | 89 | 81 |
| Pest control | 52 | #327 of 699 | 26 | 1.9 | $8M | 78 | 19 |
| Home repair trades | 52 | #959 of 2,057 | 208 | 14.9 | $1.9M | 80 | 197 |
| Auto repair and car care | 52 | #1,136 of 2,401 | 428 | 30.6 | $265K | 99 | 137 |
| Tire shops | 51 | #758 of 1,530 | 52 | 3.7 | $2.2M | 87 | 17 |
| Roofing and gutters | 50 | #607 of 1,177 | 70 | 5.0 | $5.8M | 68 | 23 |
| Chiropractors | 49 | #768 of 1,490 | 71 | 5.1 | $2.2M | 92 | 37 |
| Grocery stores | 49 | #1,050 of 2,070 | 101 | 7.2 | $8.3M | 89 | 71 |
| Pet businesses | 49 | #1,147 of 2,200 | 180 | 12.9 | $698K | 79 | 103 |
| Laundromats | 47 | #416 of 785 | 24 | 1.7 | $11M | 88 | 11 |
| Coffee shops and cafes | 47 | #1,140 of 2,063 | 154 | 11.0 | $3.4M | 92 | 81 |
| Bakeries and dessert shops | 46 | #1,082 of 1,889 | 135 | 9.7 | $3.9M | 94 | 91 |
| Barbershops | 45 | #836 of 1,356 | 80 | 5.7 | $1.6M | 83 | 8 |
| Optometrists and eye care | 44 | #827 of 1,302 | 67 | 4.8 | $2.3M | 74 | 20 |
| Pet stores | 43 | #607 of 974 | 38 | 2.7 | $3.3M | 73 | 15 |
| Pizza | 41 | #1,403 of 2,090 | 142 | 10.2 | $3.7M | 73 | 316 |
| Veterinarians | 39 | #1,001 of 1,485 | 71 | 5.1 | $1.8M | 65 | 66 |
| Car washes and detailing | 39 | #1,014 of 1,451 | 66 | 4.7 | $1.7M | 68 | 18 |
| Fast food and sandwich shops | 39 | #1,539 of 2,222 | 227 | 16.2 | $2.3M | 76 | 316 |
| Home inspectors | 38 | #307 of 415 | 13 | 0.9 | Index only | 62 | 10 |
| Martial arts and dance studios | 38 | #980 of 1,334 | 68 | 4.9 | $1.5M | 76 | 39 |
| Insurance agencies | 38 | #1,555 of 2,272 | 299 | 21.4 | $1M | 82 | 156 |
| Oil change and quick lube | 37 | #357 of 479 | 11 | 0.8 | $10.3M | 75 | 11 |
| Sit-down restaurants | 36 | #1,815 of 2,405 | 1,007 | 72.1 | $522K | 79 | 282 |
| Restaurants and cafes | 35 | #1,839 of 2,405 | 1,746 | 125.0 | $301K | 81 | 686 |
| Urgent care and walk-in clinics | 33 | #262 of 325 | 9 | 0.6 | $17.3M | 71 | 14 |
| Dry cleaners | 33 | #412 of 507 | 21 | 1.5 | $12.6M | 81 | 20 |
| Hair salons | 33 | #1,944 of 2,339 | 352 | 25.2 | $355K | 82 | 102 |
| Gyms | 31 | #1,477 of 1,792 | 134 | 9.6 | $777K | 60 | 55 |
| Clothing and shoe stores | 30 | #1,726 of 2,087 | 347 | 24.8 | $764K | 60 | 173 |
| Gyms, studios and classes | 30 | #1,799 of 2,088 | 245 | 17.5 | $425K | 64 | 94 |
| Primary care and pediatrics | 29 | #1,396 of 1,656 | 137 | 9.8 | $1.1M | 64 | 290 |
| Clothing, shoes and laundry | 29 | #1,881 of 2,210 | 460 | 32.9 | $576K | 65 | 204 |
| Real estate agents and brokers | 29 | #2,064 of 2,176 | 640 | 45.8 | Index only | 60 | 231 |
| Salons, barbers and spas | 29 | #2,158 of 2,385 | 739 | 52.9 | $169K | 79 | 175 |
| Yoga, Pilates and fitness studios | 28 | #714 of 777 | 43 | 3.1 | $2.4M | 60 | 55 |
| Property management | 28 | #812 of 910 | 70 | 5.0 | Index only | 54 | 101 |
| Real estate | 28 | #2,135 of 2,229 | 803 | 57.5 | Index only | 61 | 448 |
| Mortgage brokers and lenders | 27 | #821 of 887 | 80 | 5.7 | Index only | 68 | 45 |
| Spas and skin care | 26 | #1,628 of 1,769 | 218 | 15.6 | $572K | 65 | 46 |
| Dentists and orthodontists | 25 | #1,757 of 1,886 | 197 | 14.1 | $791K | 80 | 167 |
| Physical therapy | 23 | #1,303 of 1,422 | 121 | 8.7 | $1.3M | 54 | 84 |
| Doctors, dentists and clinics | 23 | #2,254 of 2,394 | 1,828 | 130.8 | $85K | 56 | 612 |
Household spending in Fayette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $113.5M | $812 | 85 |
| Gasoline and other fuels | $360.8M | $2,582 | 99 |
| Food away from home | $526M | $3,765 | 92 |
| Groceries | $837.1M | $5,991 | 95 |
| Personal care products and services | $124.8M | $893 | 89 |
| Child care and other personal services | $65.3M | $467 | 80 |
| Memberships, classes and admissions | $104.1M | $745 | 76 |
| Medical and dental services | $155.8M | $1,115 | 87 |
| Pets | $125.6M | $899 | 99 |
| Clothing, shoes and related services | $265M | $1,897 | 92 |
| Vehicle insurance | $307.6M | $2,202 | 113 |
| Home repairs, maintenance and insurance | $402.8M | $2,883 | 96 |
| Lawn care, cleaning and other household services | $207M | $1,481 | 105 |
| Rent and homeowner costs | $2.1B | $15,101 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fayette County
- Population, 2025 estimate
- 329,751+2.2% since 2020
- Households
- 139,715
- Median age
- 37.1
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.7
- Land area
- 284 sq. mi.
- People per square mile
- 1,140
- Median household income
- $69,479+21.3% vs. 2015–2019, before inflation
- Average household income
- $101,616
- Median home value
- $293,500
- Jobs located here
- 208,353
- Daytime population
- 386,586Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fayette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
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- Woodford County, KY27,279 people
- Scott County, KY59,536 people
- Clark County, KY37,192 people
- Bourbon County, KY20,240 people
- Franklin County, KY51,842 people
- Anderson County, KY24,353 people
- Madison County, KY95,769 people
Questions
How fast is Fayette County, KY growing?
Population estimates put Fayette County at 329,751 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 139,715 households. Median household income rose 21.3% from the 2015–2019 survey, before inflation.
How much do households in Fayette County, KY spend?
Households in Fayette County spend about $2.1B a year on rent and homeowner costs, $837.1M on groceries and $526M on food away from home. Set against the U.S., households in Fayette County spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (76).
Which business types have the highest market scores in Fayette County, KY?
The highest Groundwork market scores in Fayette County are for convenience stores (79), pet grooming and boarding businesses (70) and landscaping and lawn care companies (70). Fayette County ranks #186 of 2,261 scored counties for convenience stores.
How does Fayette County, KY compare with the U.S.?
The median household income in Fayette County is $69,479 a year, 14% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $293,500, against $332,700 for the U.S. For its number of households, Fayette County has the most map listings, relative to the U.S., for property management companies (67% above the U.S. rate) and the fewest for convenience stores (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Fayette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fayette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Fayette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fayette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.