County profile · Kentucky
Powell County, KY market data
How Powell County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 12,812
- −2.2% since 2020
- Households
- 4,790
- Median household income
- $40,309
- +7.6% vs. 2015–2019, before inflation
- Median home value
- $141,100
- Jobs located here
- 2,742
- Highest market score
- 44
- Real estate, #1,371 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Powell County by name and distance, and the households and spending within reach. Or open the report at the center of Powell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Powell County has an estimated 12,812 people and 4,790 households. Between 2020 and 2025, the population of Powell County declined 2.2%, against +3.1% for the U.S. Median household income in Powell County is $40,309, 50% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 7.6%, before inflation.
Relative to the U.S., household spending in Powell County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (44).
Of the business types scored in Powell County, real estate businesses (44), medical and dental practices (42) and real estate agents and brokers (40) have the highest Groundwork market scores. For real estate businesses, that ranks #1,371 of 2,229 scored counties.
Against the U.S., map listings per household run highest for gas stations (3.8 times the U.S. rate) and lowest for medical and dental practices (48% below the U.S. rate).
All 56 business types in Powell County
Highest Groundwork market score first. Each score compares Powell County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 44 | #1,371 of 2,229 | 5 | 10.4 | Index only | 270 | Under 3 |
| Doctors, dentists and clinics | 42 | #1,579 of 2,394 | 21 | 43.8 | $198K | 130 | 4 |
| Real estate agents and brokers | 40 | #1,554 of 2,176 | 5 | 10.4 | Index only | 214 | Under 3 |
| Clothing, shoes and laundry | 37 | #1,612 of 2,210 | 5 | 10.4 | $1.4M | 158 | Under 3 |
| Clothing and shoe stores | 26 | #1,802 of 2,087 | 5 | 10.4 | $1.4M | 110 | Under 3 |
| Sit-down restaurants | 24 | #2,225 of 2,405 | 26 | 54.3 | $518K | 78 | 7 |
| Auto repair shops | 22 | #2,208 of 2,378 | 11 | 23.0 | $379K | 85 | Under 3 |
| Salons, barbers and spas | 22 | #2,271 of 2,385 | 14 | 29.2 | $232K | 109 | Under 3 |
| Primary care and pediatrics | 21 | #1,539 of 1,656 | 7 | 14.6 | $595K | 33 | 4 |
| Hair salons | 21 | #2,192 of 2,339 | 8 | 16.7 | $406K | 94 | Under 3 |
| Auto repair and car care | 21 | #2,252 of 2,401 | 19 | 39.7 | $219K | 82 | Under 3 |
| Restaurants and cafes | 20 | #2,287 of 2,405 | 47 | 98.1 | $287K | 77 | 19 |
| Grocery and convenience stores | 19 | #2,237 of 2,402 | 17 | 35.5 | $1.4M | 42 | 3 |
| Gas stations | 15 | #2,288 of 2,358 | 20 | 41.8 | $711K | 30 | 13 |
| Grocery stores | 12 | #1,988 of 2,070 | 5 | 10.4 | $4.9M | 52 | 3 |
| Fast food and sandwich shops | 12 | #2,174 of 2,222 | 9 | 18.8 | $1.5M | 49 | 10 |
| Pizza | 10 | #2,081 of 2,090 | 9 | 18.8 | $1.5M | 29 | 10 |
| Convenience stores | 5 | #2,245 of 2,261 | 12 | 25.1 | $2M | 26 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 8.4 | $3.4M | 81 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 8.4 | $1M | 41 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 8.4 | $333K | 33 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 8.4 | $3.4M | 91 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 8.4 | $162K | 24 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 8.4 | $513K | 77 | Under 3 |
| Insurance agencies | Not scored | Not scored | 4 | 8.4 | $3M | 242 | 4 |
| Pet businesses | Not scored | Not scored | 4 | 8.4 | $774K | 88 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 6.3 | $1.1M | 124 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 4.2 | $1.6M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 4.2 | $1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 4.2 | $1.5M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 2.1 | $4.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 2.1 | $5.4M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 2.1 | $5.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.1 | $2.1M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 2.1 | $3.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.1 | $3.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.1 | $4.2M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.1 | $4.2M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.1 | $3.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 2.1 | $2.1M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home repair trades | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Powell County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.2M | $869 | 91 |
| Gasoline and other fuels | $14.2M | $2,968 | 114 |
| Food away from home | $13.5M | $2,814 | 69 |
| Groceries | $24.3M | $5,065 | 80 |
| Personal care products and services | $3.2M | $678 | 67 |
| Child care and other personal services | $1.3M | $278 | 48 |
| Memberships, classes and admissions | $2.1M | $428 | 44 |
| Medical and dental services | $4.2M | $869 | 67 |
| Pets | $3.1M | $646 | 71 |
| Clothing, shoes and related services | $7M | $1,455 | 71 |
| Vehicle insurance | $12.2M | $2,539 | 130 |
| Home repairs, maintenance and insurance | $10.2M | $2,131 | 71 |
| Lawn care, cleaning and other household services | $5.4M | $1,137 | 80 |
| Rent and homeowner costs | $58.4M | $12,201 | 73 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Powell County
- Population, 2025 estimate
- 12,812−2.2% since 2020
- Households
- 4,790
- Median age
- 39.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 179 sq. mi.
- People per square mile
- 73
- Median household income
- $40,309+7.6% vs. 2015–2019, before inflation
- Average household income
- $59,437
- Median home value
- $141,100
- Jobs located here
- 2,742
- Daytime population
- 10,875Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Powell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Powell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Estill County, KY14,035 people
- Montgomery County, KY28,395 people
- Menifee County, KY6,230 people
- Clark County, KY37,192 people
- Lee County, KY7,339 people
- Bath County, KY12,851 people
- Wolfe County, KY6,443 people
- Madison County, KY95,769 people
Questions
How fast is Powell County, KY growing?
Population estimates put Powell County at 12,812 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 4,790 households. Median household income rose 7.6% from the 2015–2019 survey, before inflation.
How much do households in Powell County, KY spend?
Households in Powell County spend about $58.4M a year on rent and homeowner costs, $24.3M on groceries and $14.2M on gasoline and other fuels. Set against the U.S., households in Powell County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (44).
Which business types have the highest market scores in Powell County, KY?
The highest Groundwork market scores in Powell County are for real estate businesses (44), medical and dental practices (42) and real estate agents and brokers (40). Powell County ranks #1,371 of 2,229 scored counties for real estate businesses.
How does Powell County, KY compare with the U.S.?
The median household income in Powell County is $40,309 a year, 50% below the U.S. median of $80,734. The population fell 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $141,100, against $332,700 for the U.S. For its number of households, Powell County has the most map listings, relative to the U.S., for gas stations (3.8 times the U.S. rate) and the fewest for medical and dental practices (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 18 of the 56 business types have a score in Powell County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Powell County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Powell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Powell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.