County profile · Kansas
Reno County, KS market data
Population, household spending and competition for 56 business types in Reno County, each scored against other counties.
- Population, 2025
- 61,539
- −0.6% since 2020
- Households
- 25,592
- Median household income
- $60,645
- +21.5% vs. 2015–2019, before inflation
- Median home value
- $132,500
- Jobs located here
- 26,872
- Highest market score
- 68
- Physical therapy, #254 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Reno County by name and distance, and the households and spending within reach. Or open the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 61,539 people live in Reno County, in 25,592 households. Population estimates put the population change in Reno County from 2020 to 2025 at −0.6%, against +3.1% for the U.S. The median household income in Reno County is $60,645 a year, 25% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Reno County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (54).
The highest Groundwork market scores in Reno County are for physical therapy clinics (68), gas stations (67) and gyms (65). Reno County ranks #254 of 1,422 scored counties for physical therapy clinics.
Reno County is part of the Hutchinson area. For its number of households, Reno County has the most map listings, relative to the U.S., for chiropractors (74% above the U.S. rate) and the fewest for gas stations (53% below the U.S. rate).
All 56 business types in Reno County
Highest Groundwork market score first. Each score compares Reno County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 68 | #254 of 1,422 | 8 | 3.1 | $4M | 167 | 6 |
| Gas stations | 67 | #473 of 2,358 | 13 | 5.1 | $5.7M | 238 | 25 |
| Gyms | 65 | #359 of 1,792 | 12 | 4.7 | $1.5M | 115 | 3 |
| Funeral homes | 61 | #464 of 1,472 | 8 | 3.1 | $546K | 80 | 3 |
| Optometrists and eye care | 60 | #414 of 1,302 | 8 | 3.1 | $4M | 128 | 4 |
| Gyms, studios and classes | 58 | #675 of 2,088 | 23 | 9.0 | $781K | 118 | 7 |
| Tire shops | 56 | #623 of 1,530 | 9 | 3.5 | $3.2M | 127 | 6 |
| Doctors, dentists and clinics | 55 | #947 of 2,394 | 110 | 43.0 | $291K | 191 | 67 |
| Spas and skin care | 54 | #729 of 1,769 | 18 | 7.0 | $1.2M | 142 | 4 |
| Auto repair and car care | 52 | #1,120 of 2,401 | 91 | 35.6 | $314K | 117 | 48 |
| Child care and preschools | 50 | #820 of 1,611 | 9 | 3.5 | $893K | 89 | 4 |
| Pizza | 50 | #1,007 of 2,090 | 16 | 6.3 | $5.4M | 106 | 45 |
| Auto repair shops | 49 | #1,224 of 2,378 | 60 | 23.4 | $477K | 107 | 33 |
| Martial arts and dance studios | 47 | #756 of 1,334 | 10 | 3.9 | $1.8M | 89 | 4 |
| Veterinarians | 47 | #804 of 1,485 | 7 | 2.7 | $2.7M | 97 | 7 |
| Grocery and convenience stores | 47 | #1,325 of 2,402 | 55 | 21.5 | $2.6M | 77 | 13 |
| Barbershops | 45 | #822 of 1,356 | 10 | 3.9 | $2.2M | 119 | Under 3 |
| Clothing and shoe stores | 44 | #1,248 of 2,087 | 31 | 12.1 | $1.4M | 114 | 14 |
| Clothing, shoes and laundry | 44 | #1,338 of 2,210 | 45 | 17.6 | $994K | 113 | 14 |
| Mortgage brokers and lenders | 42 | #578 of 887 | 6 | 2.3 | Index only | 140 | 4 |
| Hair salons | 42 | #1,564 of 2,339 | 61 | 23.8 | $368K | 85 | 8 |
| Collision repair and body shops | 41 | #869 of 1,327 | 10 | 3.9 | $2.9M | 93 | 11 |
| Nail salons | 41 | #922 of 1,328 | 12 | 4.7 | $1.9M | 112 | 6 |
| Bakeries and dessert shops | 40 | #1,293 of 1,889 | 22 | 8.6 | $3.9M | 95 | 12 |
| Sit-down restaurants | 40 | #1,611 of 2,405 | 111 | 43.4 | $778K | 117 | 51 |
| Salons, barbers and spas | 40 | #1,723 of 2,385 | 101 | 39.5 | $222K | 104 | 19 |
| Dentists and orthodontists | 39 | #1,318 of 1,886 | 31 | 12.1 | $1M | 105 | 21 |
| Convenience stores | 39 | #1,512 of 2,261 | 25 | 9.8 | $5.7M | 73 | Under 3 |
| Real estate agents and brokers | 39 | #1,633 of 2,176 | 38 | 14.8 | Index only | 158 | 20 |
| Car washes and detailing | 38 | #1,025 of 1,451 | 13 | 5.1 | $2.2M | 87 | 8 |
| Restaurants and cafes | 38 | #1,684 of 2,405 | 227 | 88.7 | $380K | 103 | 110 |
| Grocery stores | 33 | #1,566 of 2,070 | 21 | 8.2 | $6.8M | 73 | 12 |
| Coffee shops and cafes | 33 | #1,653 of 2,063 | 30 | 11.7 | $2.9M | 78 | 12 |
| Fast food and sandwich shops | 33 | #1,749 of 2,222 | 41 | 16.0 | $2.1M | 69 | 45 |
| Pet businesses | 33 | #1,779 of 2,200 | 31 | 12.1 | $599K | 68 | 14 |
| Real estate | 30 | #2,059 of 2,229 | 54 | 21.1 | Index only | 140 | 48 |
| House cleaning | 29 | #754 of 847 | 5 | 2.0 | $5.7M | 88 | 17 |
| Electricians | 24 | #1,057 of 1,160 | 8 | 3.1 | $7.8M | 65 | 21 |
| Pet grooming and boarding | 23 | #1,317 of 1,461 | 13 | 5.1 | $1.4M | 56 | 7 |
| Chiropractors | 23 | #1,398 of 1,490 | 24 | 9.4 | $1.3M | 56 | 14 |
| HVAC and plumbing | 23 | #1,615 of 1,707 | 23 | 9.0 | $2.7M | 57 | 22 |
| Landscaping and lawn care | 20 | #1,436 of 1,493 | 15 | 5.9 | $1.9M | 64 | 38 |
| Laundromats | 19 | #715 of 785 | 6 | 2.3 | $7.5M | 60 | Under 3 |
| Property management | 18 | #884 of 910 | 9 | 3.5 | Index only | 66 | 18 |
| Home repair trades | 17 | #2,025 of 2,057 | 44 | 17.2 | $1.4M | 58 | 53 |
| Insurance agencies | 16 | #2,163 of 2,272 | 55 | 21.5 | $820K | 65 | 39 |
| Lawn, cleaning and pest control | 14 | #1,766 of 1,771 | 26 | 10.2 | $1.1M | 65 | 55 |
| Roofing and gutters | 13 | #1,158 of 1,177 | 13 | 5.1 | $4.8M | 57 | 10 |
| Pest control | 9 | #693 of 699 | 6 | 2.3 | $4.7M | 46 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 1.6 | $4.6M | 103 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 1.2 | $10.7M | 600 | 19 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $44.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $18M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Reno County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.6M | $1,117 | 117 |
| Gasoline and other fuels | $73.8M | $2,885 | 111 |
| Food away from home | $86.3M | $3,373 | 83 |
| Groceries | $143.2M | $5,597 | 89 |
| Personal care products and services | $22.4M | $876 | 87 |
| Child care and other personal services | $8M | $314 | 54 |
| Memberships, classes and admissions | $18M | $702 | 71 |
| Medical and dental services | $32.1M | $1,253 | 97 |
| Pets | $18.6M | $726 | 80 |
| Clothing, shoes and related services | $44.7M | $1,747 | 85 |
| Vehicle insurance | $45.1M | $1,762 | 90 |
| Home repairs, maintenance and insurance | $62.4M | $2,440 | 81 |
| Lawn care, cleaning and other household services | $28.3M | $1,105 | 78 |
| Rent and homeowner costs | $327.8M | $12,808 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Reno County
- Population, 2025 estimate
- 61,539−0.6% since 2020
- Households
- 25,592
- Median age
- 41.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,255 sq. mi.
- People per square mile
- 49
- Median household income
- $60,645+21.5% vs. 2015–2019, before inflation
- Average household income
- $77,239
- Median home value
- $132,500
- Jobs located here
- 26,872
- Daytime population
- 60,463Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Reno County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kansas 8
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- McPherson County, KS30,205 people
- Harvey County, KS33,756 people
- Kingman County, KS7,186 people
- Sedgwick County, KS528,226 people
- Stafford County, KS3,978 people
- Marion County, KS11,754 people
- Ellsworth County, KS6,360 people
Questions
How fast is Reno County, KS growing?
Population estimates put Reno County at 61,539 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 25,592 households. Against the 2015–2019 survey, median household income rose 21.5%, before inflation.
How much do households in Reno County, KS spend?
Households in Reno County spend about $327.8M a year on rent and homeowner costs, $143.2M on groceries and $86.3M on food away from home. Relative to the U.S., household spending in Reno County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Which business types have the highest market scores in Reno County, KS?
Of the business types scored in Reno County, physical therapy clinics (68), gas stations (67) and gyms (65) have the highest Groundwork market scores. For physical therapy clinics, that ranks #254 of 1,422 scored counties.
How does Reno County, KS compare with the U.S.?
Median household income in Reno County is $60,645, 25% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $132,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (74% above the U.S. rate) and lowest for gas stations (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Reno County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Reno County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Reno County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Reno County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.