Groundwork

Food and drink · Small-town market · South Dakota

Pizza places in the Aberdeen, SD area

Competitor counts, household spending and official business counts for pizza places in the Aberdeen, SD area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #270 of 520 scored small-town markets
#5 of 9 scored small-town markets based in South Dakota

Listings
19
16 chain locations (84%)
Official establishments
31
All limited-service restaurants · −6.2% since 2019
Household spending a year
$67.4M
On food away from home · $3,760 a household
Spending per listing
$3.5M
30% below the U.S.
Listings per 10k households
10.6
33% above the U.S.
Population, 2025
41,583
−1.5% since 2020

See the pizza places around any address in the Aberdeen area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 19 pizza places in the Aberdeen area. Of those, 16 are chain locations, or 84%, against 58% across the U.S. That is 10.6 per 10,000 households, 33% above the U.S. rate of 8.0.

Household spending on food away from home in the Aberdeen area comes to about $67.4M a year: $3,760 per household, 8% below the U.S. average. That works out to $3.5M per pizza place, 30% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 31 businesses with payroll classed as limited-service restaurants in the Aberdeen area in 2023, down 6.2% from 2019. That is one for every 578 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 5 one-person businesses without payroll.

Between 2020 and 2025, the population of the Aberdeen area declined 1.5%, against +3.1% for the U.S. The Groundwork market score for pizza places in the Aberdeen area is 49 (lower middle), #270 of 520 scored small-town markets and #5 of 9 scored small-town markets based in South Dakota.

How the Aberdeen area compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Aberdeen, SD area compared with South Dakota and the U.S.
MeasureAberdeen areaSouth DakotaU.S.
Listings per 10k households10.610.98.0
Spending per listing$3.5M$3.5M$5.1M
Households per official establishment (all limited-service restaurants)578587478
Official establishment growth, 2019–2023−6.2%+9.9%+6.1%
Population growth, 2020–2025−1.5%+5.3%+3.1%
Spending per household on food away from home$3,760$3,849$4,070
Median household income$71,488$75,081$80,734
Groundwork market score4947

Official counts and lending

Businesses

Official establishments, 2019 to 2023
31All limited-service restaurants · −6.2% over the period
Employees, 2023
665
Annual payroll, 2023
$13.4M
One-person businesses, 2023
5All limited-service restaurants with no payroll
Map listings, September 2026
1916 chain locations
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in the Aberdeen area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Aberdeen area

Population, 2025 estimate
41,583−1.5% since 2020
Households
17,915
Median age
39.5
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
2,839 sq. mi.
People per square mile
15
Median household income
$71,488+20.6% vs. 2015–2019, before inflation
Average household income
$94,287
Median home value
$215,100
Jobs located here
21,165
Daytime population
41,907Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Aberdeen area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across South Dakota

Every South Dakota market ranked →

The highest-scoring small-town markets in South Dakota for pizza places, numbered among those based in South Dakota, with the Aberdeen area marked.

Top small-town markets in South Dakota

Small-town markets in South Dakota ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pierre, SD7567.0$5.6M−0.5%#43 of 520
2Huron, SD6579.3$3.8M+2.4%#117 of 520
3Spearfish, SD611210.0$3.7M+14.0%#147 of 520
4Mitchell, SD49109.1$4M+0.6%#268 of 520
5Aberdeen, SD491910.6$3.5M−1.5%#270 of 520
6Yankton, SD481111.3$3.3M+1.5%#279 of 520
7Watertown, SD481713.6$2.7M+4.3%#281 of 520
8Brookings, SD422316.7$2.3M+9.6%#338 of 520
9Vermillion, SD39814.4$2.4M+0.2%#374 of 520

Other business types in the Aberdeen area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Aberdeen, SD area?

The Aberdeen area has 19 pizza places on map listings as of September 2026. 16 of them (84%) are chain locations. The listings count pizza restaurants. Official counts show 31 businesses with payroll classed as limited-service restaurants in 2023, down 6.2% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 5 one-person businesses have no payroll, by official counts.

How much do households in the Aberdeen, SD area spend on food away from home?

About $67.4M a year, or $3,760 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 19 pizza places on map listings, it comes to $3.5M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 17,915 households in the Aberdeen area and national spending patterns by income.

How does the Aberdeen, SD area compare with the U.S. for pizza places?

The Aberdeen area has 10.6 pizza places per 10,000 households, 33% above the U.S. rate of 8.0. Spending per pizza place is $3.5M, 30% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Aberdeen area would have about 13, against 19 on map listings. There is one business with payroll in the industry for every 578 households, against one for every 478 across the U.S. The official count fell 6.2% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Aberdeen, SD area growing?

Population estimates put the Aberdeen area at 41,583 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 17,915 households. The median household income in the Aberdeen area is $71,488 a year, 11% below the U.S. median of $80,734. That rose 20.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Aberdeen area scores 49 for pizza places (lower middle), #270 of 520 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Aberdeen area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Aberdeen area

Screening a site or an acquisition in the Aberdeen area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.