Groundwork

Pets · Small-town market · South Dakota

Pet businesses in the Aberdeen, SD area

Competitor counts, household spending and official business counts for pet businesses in the Aberdeen, SD area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #461 of 527 scored small-town markets
#7 of 8 scored small-town markets based in South Dakota

Listings
29
4 chain locations (14%)
Official establishments
13
Businesses with payroll, 2023
Household spending a year
$14.7M
On pets · $819 a household
Spending per listing
$506K
42% below the U.S.
Listings per 10k households
16.2
56% above the U.S.
Population, 2025
41,583
−1.5% since 2020

See the pet businesses around any address in the Aberdeen area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pet businesses, the Aberdeen area has a Groundwork market score of 30 (lower middle): #461 of 527 scored small-town markets and #7 of 8 scored small-town markets based in South Dakota. That puts it in the bottom quarter of small-town markets.

As of September 2026, map listings count 29 pet businesses in the Aberdeen area. 4 of them (14%) are chain locations, against 17% across the U.S. That comes to 16.2 for every 10,000 households, 56% above the U.S. rate of 10.4.

Households in the Aberdeen area spend about $14.7M a year on pets, or $819 per household, 10% below the U.S. average. That is about $506K of household spending for each business on map listings, 42% below the U.S. figure of $878K.

In 2023, official counts showed 13 businesses with payroll in the Aberdeen area classed as pet care, veterinarians and pet stores. That is one for every 1,378 households, against one for every 1,852 across the U.S. Between 2020 and 2025, the population of the Aberdeen area declined 1.5%, against +3.1% for the U.S.

How the Aberdeen area compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Aberdeen, SD area compared with South Dakota and the U.S.
MeasureAberdeen areaSouth DakotaU.S.
Listings per 10k households16.212.810.4
Spending per listing$506K$651K$878K
Households per official establishment1,3781,4061,852
Official establishment growth, 2019–2023n/a+19.3%+11.4%
Population growth, 2020–2025−1.5%+5.3%+3.1%
Spending per household on pets$819$835$909
Median household income$71,488$75,081$80,734
Groundwork market score3032

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13
Employees, 2023
94
Annual payroll, 2023
$3.8M
One-person businesses, 2023
14Businesses with no payroll
Map listings, September 2026
294 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Aberdeen area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Aberdeen area

Population, 2025 estimate
41,583−1.5% since 2020
Households
17,915
Median age
39.5
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
2,839 sq. mi.
People per square mile
15
Median household income
$71,488+20.6% vs. 2015–2019, before inflation
Average household income
$94,287
Median home value
$215,100
Jobs located here
21,165
Daytime population
41,907Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Aberdeen area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across South Dakota

Every South Dakota market ranked →

The highest-scoring small-town markets in South Dakota for pet businesses, numbered among those based in South Dakota, with the Aberdeen area marked.

Top small-town markets in South Dakota

Small-town markets in South Dakota ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yankton, SD571111.3$706K+1.5%#176 of 527
2Spearfish, SD541512.4$644K+14.0%#225 of 527
3Huron, SD501013.3$576K+2.4%#280 of 527
4Brookings, SD481913.8$589K+9.6%#308 of 527
5Pierre, SD451112.9$670K−0.5%#330 of 527
6Watertown, SD342217.6$444K+4.3%#438 of 527
7Aberdeen, SD302916.2$506K−1.5%#461 of 527
8Mitchell, SD302018.2$431K+0.6%#462 of 527

Other business types in the Aberdeen area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many pet businesses are in the Aberdeen, SD area?

The Aberdeen area has 29 pet businesses on map listings as of September 2026. 4 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 13 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 14 one-person businesses have no payroll, by official counts.

How much do households in the Aberdeen, SD area spend on pets?

About $14.7M a year, or $819 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 29 pet businesses on map listings, it comes to $506K per business. It is estimated from the incomes of the 17,915 households in the Aberdeen area and national spending patterns by income.

How does the Aberdeen, SD area compare with the U.S. for pet businesses?

The Aberdeen area has 16.2 pet businesses per 10,000 households, 56% above the U.S. rate of 10.4. Spending per business is $506K, 42% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Aberdeen area would have about 17, against 29 on map listings. There is one business with payroll in the industry for every 1,378 households, against one for every 1,852 across the U.S.

How fast is the Aberdeen, SD area growing?

Population estimates put the Aberdeen area at 41,583 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 17,915 households. The median household income in the Aberdeen area is $71,488 a year, 11% below the U.S. median of $80,734. That rose 20.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Aberdeen area scores 30 for pet businesses (lower middle), #461 of 527 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Aberdeen area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Aberdeen area

Screening a site or an acquisition in the Aberdeen area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.