Health care · Small-town market · South Dakota
Optometrists and eye clinics in the Aberdeen, SD area
Competitor counts, household spending and official business counts for optometrists and eye clinics in the Aberdeen, SD area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #39 of 400 scored small-town markets
#1 of 6 scored small-town markets based in South Dakota
- Listings
- 5
- 3 chain locations (60%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $24.7M
- On medical and dental services · $1,378 a household
- Spending per listing
- $4.9M
- 58% above the U.S.
- Listings per 10k households
- 2.8
- 32% below the U.S.
- Population, 2025
- 41,583
- −1.5% since 2020
See the optometrists and eye clinics around any address in the Aberdeen area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Aberdeen area scores 73 (upper middle) on the Groundwork market score for optometrists and eye clinics, ranking #39 of 400 scored small-town markets and #1 of 6 scored small-town markets based in South Dakota. That puts it in the top 10% of small-town markets for optometrists and eye clinics.
Map listings as of September 2026 show 5 optometrists and eye clinics in the Aberdeen area. Chain locations make up 60% of them, against 20% across the U.S. That comes to 2.8 for every 10,000 households, 32% below the U.S. rate of 4.1.
Household spending on medical and dental services in the Aberdeen area comes to about $24.7M a year: $1,378 per household, 7% above the U.S. average. That works out to $4.9M per practice, 58% above the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as offices of optometrists in the Aberdeen area in 2023. That is one for every 5,972 households, against one for every 5,742 across the U.S. Population estimates put the population change in the Aberdeen area from 2020 to 2025 at −1.5%, against +3.1% for the U.S.
How the Aberdeen area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Aberdeen area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 5.4 | 4.1 |
| Spending per listing | $4.9M | $2.6M | $3.1M |
| Households per official establishment | 5,972 | 3,179 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | +5.5% | +0.2% |
| Population growth, 2020–2025 | −1.5% | +5.3% | +3.1% |
| Spending per household on medical and dental services | $1,378 | $1,402 | $1,288 |
| Median household income | $71,488 | $75,081 | $80,734 |
| Groundwork market score | 73 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 62
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 53 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Aberdeen area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Aberdeen area
- Population, 2025 estimate
- 41,583−1.5% since 2020
- Households
- 17,915
- Median age
- 39.5
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 2,839 sq. mi.
- People per square mile
- 15
- Median household income
- $71,488+20.6% vs. 2015–2019, before inflation
- Average household income
- $94,287
- Median home value
- $215,100
- Jobs located here
- 21,165
- Daytime population
- 41,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Aberdeen area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for optometrists and eye clinics, numbered among those based in South Dakota, with the Aberdeen area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Aberdeen, SD | 73 | 5 | 2.8 | $4.9M | −1.5% | #39 of 400 |
| 2Mitchell, SD | 48 | 5 | 4.6 | $2.9M | +0.6% | #224 of 400 |
| 3Brookings, SD | 48 | 8 | 5.8 | $2.3M | +9.6% | #228 of 400 |
| 4Yankton, SD | 46 | 7 | 7.2 | $1.9M | +1.5% | #244 of 400 |
| 5Spearfish, SD | 43 | 9 | 7.5 | $1.8M | +14.0% | #264 of 400 |
| 6Watertown, SD | 33 | 17 | 13.6 | $982K | +4.3% | #328 of 400 |
Other business types in the Aberdeen area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics42
- Dentists and orthodontists42
- Primary care and pediatrics42
- Urgent care and walk-in clinics
- Chiropractors30
- Physical therapy57
- Optometrists and eye care73
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Aberdeen, SD area?
There are 5 optometrists and eye clinics on map listings in the Aberdeen area as of September 2026. 3 of them (60%) are chain locations. The listings count optometrists and eye clinics. Official counts show 3 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Aberdeen, SD area spend on medical and dental services?
About $24.7M a year, or $1,378 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 5 optometrists and eye clinics on map listings, it comes to $4.9M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 17,915 households in the Aberdeen area and national spending patterns by income.
How does the Aberdeen, SD area compare with the U.S. for optometrists and eye clinics?
The Aberdeen area has 2.8 optometrists and eye clinics per 10,000 households, 32% below the U.S. rate of 4.1. Spending per practice is $4.9M, 58% above the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, the Aberdeen area would have about 8, against 5 on map listings. There is one business with payroll in the industry for every 5,972 households, against one for every 5,742 across the U.S.
How fast is the Aberdeen, SD area growing?
Population estimates put the Aberdeen area at 41,583 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 17,915 households. The median household income in the Aberdeen area is $71,488 a year, 11% below the U.S. median of $80,734. That rose 20.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Aberdeen area scores 73 for optometrists and eye clinics (upper middle), #39 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Aberdeen area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Aberdeen area
Screening a site or an acquisition in the Aberdeen area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Aberdeen area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.