Groundwork

Beauty and personal care · Metro area · Illinois

Spas and skin care studios in the Bloomington, IL metro area

Competitor counts, household spending and official business counts for spas and skin care studios in the Bloomington, IL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #102 of 387 scored metro areas
#4 of 8 scored metro areas based in Illinois

Listings
62
5 chain locations (8%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$71.9M
On personal care products and services · $1,025 a household
Spending per listing
$1.2M
32% above the U.S.
Listings per 10k households
8.8
23% below the U.S.
Population, 2025
171,419
+0.1% since 2020

See the spas and skin care studios around any address in the Bloomington metro area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Bloomington metro area spend about $71.9M a year on personal care products and services, or $1,025 per household, 2% above the U.S. average. That is about $1.2M of household spending for each studio on map listings, 32% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

There are 62 spas and skin care studios on map listings in the Bloomington metro area as of September 2026. 5 of them (8%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 8.8, 23% below the U.S. rate of 11.5.

Official counts show 15 businesses with payroll classed as other personal care services in the Bloomington metro area in 2023. That is one for every 4,681 households, against one for every 4,055 across the U.S.

Population estimates put the population change in the Bloomington metro area from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). The Bloomington metro area scores 59 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #102 of 387 scored metro areas and #4 of 8 scored metro areas based in Illinois.

How the Bloomington metro area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Bloomington, IL metro area compared with Illinois and the U.S.
MeasureBloomington metro areaIllinoisU.S.
Listings per 10k households8.810.111.5
Spending per listing$1.2M$1.1M$876K
Households per official establishment4,6814,4374,055
Official establishment growth, 2019–2023n/a+22.0%+29.8%
Population growth, 2020–2025+0.1%−0.6%+3.1%
Spending per household on personal care products and services$1,025$1,063$1,005
Median household income$79,905$83,390$80,734
Groundwork market score5952

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15
Employees, 2023
109
Annual payroll, 2023
$3.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
625 chain locations
Listings at the U.S. rate for this spending
82The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in the Bloomington metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Bloomington metro area

Population, 2025 estimate
171,419+0.1% since 2020
Households
70,220
Median age
37.0
Homes lived in by their owners
65%
Vehicles per household
1.7
Land area
1,183 sq. mi.
People per square mile
145
Median household income
$79,905+18.1% vs. 2015–2019, before inflation
Average household income
$105,003
Median home value
$208,400
Jobs located here
88,959
Daytime population
180,672Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Bloomington metro area?

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Spas and skin care across Illinois

Every Illinois market ranked →

The highest-scoring metro areas in Illinois for spas and skin care studios, numbered among those based in Illinois (a market based in another state is listed without a number), with the Bloomington metro area marked.

Top metro areas in Illinois

Metro areas in Illinois ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Champaign-Urbana, IL73616.2$1.5M+1.5%#25 of 387
Davenport-Moline-Rock Island, IA-IL641328.2$1.2M−0.9%#63 of 387
2Springfield, IL62738.1$1.2M−1.2%#76 of 387
3Peoria, IL611298.4$1.2M−1.3%#86 of 387
4Bloomington, IL59628.8$1.2M+0.1%#102 of 387
St. Louis, MO-IL591,0419.0$1.2M−0.2%#103 of 387
5Kankakee, IL58399.5$1M−1.7%#115 of 387
6Decatur, IL52358.1$1.1M−4.3%#165 of 387
7Rockford, IL521178.6$1.1M−0.3%#167 of 387
8Chicago-Naperville-Elgin, IL-IN484,15811.4$973K0.0%#206 of 387

Other business types in the Bloomington metro area

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many spas and skin care studios are in the Bloomington, IL metro area?

As of September 2026, map listings count 62 spas and skin care studios in the Bloomington metro area. 5 of them (8%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 15 businesses with payroll classed as other personal care services in 2023.

How much do households in the Bloomington, IL metro area spend on personal care products and services?

About $71.9M a year, or $1,025 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 62 spas and skin care studios on map listings, it comes to $1.2M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 70,220 households in the Bloomington metro area and national spending patterns by income.

How does the Bloomington, IL metro area compare with the U.S. for spas and skin care studios?

The Bloomington metro area has 8.8 spas and skin care studios per 10,000 households, 23% below the U.S. rate of 11.5. Spending per studio is $1.2M, 32% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Bloomington metro area would have about 82, against 62 on map listings. There is one business with payroll in the industry for every 4,681 households, against one for every 4,055 across the U.S.

How fast is the Bloomington, IL metro area growing?

Population estimates put the Bloomington metro area at 171,419 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 70,220 households. The median household income in the Bloomington metro area is $79,905 a year, in line with the U.S. median of $80,734. That rose 18.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bloomington metro area scores 59 for spas and skin care studios (upper middle), #102 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Bloomington metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Bloomington metro area

Screening a site or an acquisition in the Bloomington metro area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.