Health care · County · Iowa
Primary care and pediatric clinics in Story County, IA
The primary care and pediatric clinics in Story County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #88 of 1,656 scored counties
#3 of 27 scored counties in Iowa
- Listings
- 8
- 2 chain locations (25%)
- Official establishments
- 37
- +37.0% since 2019
- Household spending a year
- $54.4M
- On medical and dental services · $1,398 a household
- Spending per listing
- $6.8M
- 3.8 times the U.S.
- Listings per 10k households
- 2.1
- 71% below the U.S.
- Population, 2025
- 101,291
- +2.7% since 2020
See the primary care and pediatric clinics around any address in Story County
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for primary care and pediatric clinics in Story County is 80 (high), #88 of 1,656 scored counties and #3 of 27 scored counties in Iowa. That puts it in the top 10% of counties for primary care and pediatric clinics.
Household spending on medical and dental services in Story County comes to about $54.4M a year: $1,398 per household, 9% above the U.S. average. That is about $6.8M of household spending for each clinic on map listings, 3.8 times the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
Story County has 8 primary care and pediatric clinics on map listings as of September 2026. Chain locations make up 25% of them, against 9% across the U.S. That is 2.1 per 10,000 households, 71% below the U.S. rate of 7.2.
Official counts show 37 businesses with payroll classed as offices of physicians in Story County in 2023, up 37.0% from 2019. That is one for every 1,051 households, against one for every 593 across the U.S. Between 2020 and 2025, the population of Story County grew 2.7%, in step with the U.S. (+3.1%).
How Story County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Story County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 6.2 | 7.2 |
| Spending per listing | $6.8M | $2.3M | $1.8M |
| Households per official establishment | 1,051 | 1,197 | 593 |
| Official establishment growth, 2019–2023 | +37.0% | −5.8% | −2.2% |
| Population growth, 2020–2025 | +2.7% | +1.5% | +3.1% |
| Spending per household on medical and dental services | $1,398 | $1,412 | $1,288 |
| Median household income | $69,685 | $75,059 | $80,734 |
| Groundwork market score | 80 | 75 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 37+37.0% over the period
- Employees, 2023
- 1,179
- Annual payroll, 2023
- $142M
- One-person businesses, 2023
- 18Businesses with no payroll
- Map listings, September 2026
- 82 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in Story County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Story County
- Population, 2025 estimate
- 101,291+2.7% since 2020
- Households
- 38,904
- Median age
- 33.1
- Homes lived in by their owners
- 56%
- Vehicles per household
- 1.9
- Land area
- 573 sq. mi.
- People per square mile
- 175
- Median household income
- $69,685+22.8% vs. 2015–2019, before inflation
- Average household income
- $96,918
- Median home value
- $258,700
- Jobs located here
- 47,997
- Daytime population
- 107,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Story County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for primary care and pediatric clinics, numbered among those based in Iowa, with Story County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 97 | 5 | 2.4 | $6.4M | +9.0% | #2 of 1,656 |
| 2Dallas County, IA | 83 | 23 | 5.4 | $3.1M | +17.8% | #59 of 1,656 |
| 3Story County, IA | 80 | 8 | 2.1 | $6.8M | +2.7% | #88 of 1,656 |
| 4Marion County, IA | 79 | 5 | 3.8 | $3.8M | +2.3% | #98 of 1,656 |
| 5Johnson County, IA | 79 | 29 | 4.6 | $3.2M | +4.6% | #99 of 1,656 |
| 6Boone County, IA | 75 | 5 | 4.6 | $3.2M | +0.4% | #150 of 1,656 |
| 7Benton County, IA | 74 | 6 | 5.9 | $2.5M | +1.8% | #178 of 1,656 |
| 8Dickinson County, IA | 71 | 6 | 6.8 | $2.1M | +1.7% | #246 of 1,656 |
| 9Marshall County, IA | 68 | 5 | 3.2 | $4.2M | −0.5% | #293 of 1,656 |
| 10Dubuque County, IA | 68 | 22 | 5.4 | $2.7M | +0.1% | #302 of 1,656 |
Other business types in Story County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics62
- Dentists and orthodontists69
- Primary care and pediatrics80
- Urgent care and walk-in clinics
- Chiropractors32
- Physical therapy70
- Optometrists and eye care75
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in Story County, IA?
Map listings as of September 2026 show 8 primary care and pediatric clinics in Story County. 2 of them (25%) are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 37 businesses with payroll classed as offices of physicians in 2023, up 37.0% from 2019. Official counts list 18 one-person businesses without payroll.
How much do households in Story County, IA spend on medical and dental services?
About $54.4M a year, or $1,398 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 8 primary care and pediatric clinics on map listings, it comes to $6.8M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 38,904 households in Story County and national spending patterns by income.
How does Story County, IA compare with the U.S. for primary care and pediatric clinics?
Story County has 2.1 primary care and pediatric clinics per 10,000 households, 71% below the U.S. rate of 7.2. Spending per clinic is $6.8M, 3.8 times the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, Story County would have about 31, against 8 on map listings. There is one business with payroll in the industry for every 1,051 households, against one for every 593 across the U.S. The official count rose 37.0% from 2019 to 2023, against −2.2% for the U.S.
How fast is Story County, IA growing?
Population estimates put Story County at 101,291 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 38,904 households. Median household income in Story County is $69,685, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Story County scores 80 for primary care and pediatric clinics (high), #88 of 1,656 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Story County. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in Story County
Screening a site or an acquisition in Story County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.