Auto · County · Iowa
Tire shops in Story County, IA
Competitor counts, household spending and official business counts for tire shops in Story County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #309 of 1,530 scored counties
#5 of 33 scored counties in Iowa
- Listings
- 14
- 3 chain locations (21%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $41.9M
- On vehicle maintenance and repairs · $1,076 a household
- Spending per listing
- $3M
- 19% above the U.S.
- Listings per 10k households
- 3.6
- 5% below the U.S.
- Population, 2025
- 101,291
- +2.7% since 2020
See the tire shops around any address in Story County
The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14 tire shops in Story County. Chain locations make up 21% of them, against 39% across the U.S. Per 10,000 households, that is 3.6, 5% below the U.S. rate of 3.8.
At $1,076 per household (12% above the U.S. average), households in Story County spend about $41.9M a year on vehicle maintenance and repairs. That is about $3M of household spending for each shop on map listings, 19% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade.
Official counts show 6 businesses with payroll classed as tire dealers in Story County in 2023. That is one for every 6,484 households, against one for every 6,381 across the U.S.
Population estimates show Story County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). Story County scores 69 (upper middle) on the Groundwork market score for tire shops, ranking #309 of 1,530 scored counties and #5 of 33 scored counties in Iowa. That puts it in the top quarter of counties.
How Story County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Story County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 4.4 | 3.8 |
| Spending per listing | $3M | $2.6M | $2.5M |
| Households per official establishment | 6,484 | 5,139 | 6,381 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | −0.4% |
| Population growth, 2020–2025 | +2.7% | +1.5% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,076 | $1,134 | $958 |
| Median household income | $69,685 | $75,059 | $80,734 |
| Groundwork market score | 69 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 6
- Employees, 2023
- 43
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 143 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as tire dealers in Story County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Story County
- Population, 2025 estimate
- 101,291+2.7% since 2020
- Households
- 38,904
- Median age
- 33.1
- Homes lived in by their owners
- 56%
- Vehicles per household
- 1.9
- Land area
- 573 sq. mi.
- People per square mile
- 175
- Median household income
- $69,685+22.8% vs. 2015–2019, before inflation
- Average household income
- $96,918
- Median home value
- $258,700
- Jobs located here
- 47,997
- Daytime population
- 107,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Story County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.
Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardTire shops across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for tire shops, numbered among those based in Iowa, with Story County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 91 | 8 | 1.9 | $6.4M | +17.8% | #8 of 1,530 |
| 2Black Hawk County, IA | 71 | 16 | 2.9 | $3.6M | +0.4% | #241 of 1,530 |
| 3Woodbury County, IA | 70 | 13 | 3.2 | $3.5M | +0.7% | #271 of 1,530 |
| 4Johnson County, IA | 70 | 20 | 3.2 | $3.2M | +4.6% | #273 of 1,530 |
| 5Story County, IA | 69 | 14 | 3.6 | $3M | +2.7% | #309 of 1,530 |
| 6Polk County, IA | 66 | 80 | 3.9 | $2.8M | +4.8% | #378 of 1,530 |
| 7Boone County, IA | 66 | 5 | 4.6 | $2.7M | +0.4% | #379 of 1,530 |
| 8Sioux County, IA | 63 | 8 | 6.3 | $2.1M | +2.5% | #456 of 1,530 |
| 9Clinton County, IA | 61 | 6 | 3.1 | $3.7M | −0.9% | #485 of 1,530 |
| 10Dubuque County, IA | 61 | 17 | 4.1 | $2.6M | +0.1% | #495 of 1,530 |
Other business types in Story County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many tire shops are in Story County, IA?
There are 14 tire shops on map listings in Story County as of September 2026. 3 of them (21%) are chain locations. The listings count tire shops and tire dealers. Official counts show 6 businesses with payroll classed as tire dealers in 2023.
How much do households in Story County, IA spend on vehicle maintenance and repairs?
About $41.9M a year, or $1,076 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 14 tire shops on map listings, it comes to $3M per shop. The spending figure covers all vehicle maintenance and repairs, not only tire shops. It is estimated from the incomes of the 38,904 households in Story County and national spending patterns by income.
How does Story County, IA compare with the U.S. for tire shops?
Story County has 3.6 tire shops per 10,000 households, 5% below the U.S. rate of 3.8. Spending per shop is $3M, 19% above the U.S. figure of $2.5M. At the national ratio of tire shops to household spending, Story County would have about 17, against 14 on map listings. There is one business with payroll in the industry for every 6,484 households, against one for every 6,381 across the U.S.
How fast is Story County, IA growing?
Population estimates put Story County at 101,291 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 38,904 households. Median household income in Story County is $69,685, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Story County scores 69 for tire shops (upper middle), #309 of 1,530 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Story County. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for tire shops · All 56 business types in Story County
Screening a site or an acquisition in Story County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.