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Electricians in Story County, IA
Competitor counts, household spending and official business counts for electricians in Story County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #192 of 1,160 scored counties
#2 of 29 scored counties in Iowa
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $104.6M
- On home repairs, maintenance and insurance · $2,689 a household
- Spending per listing
- $14.9M
- 24% above the U.S.
- Listings per 10k households
- 1.8
- 28% below the U.S.
- Population, 2025
- 101,291
- +2.7% since 2020
See the electricians around any address in Story County
The site report maps the electricians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on home repairs, maintenance and insurance in Story County comes to about $104.6M a year: $2,689 per household, 11% below the U.S. average. Spread across 7 electricians, that is $14.9M per company, 24% above the U.S. figure of $12M. The spending figure covers all home repairs, maintenance and insurance, not only electricians.
Story County has 7 electricians on map listings as of September 2026. None of them are chain locations, against 1% across the U.S. That is 1.8 per 10,000 households, 28% below the U.S. rate of 2.5.
The official count of businesses with payroll classed as electrical contractors in Story County was 18 in 2023. That is one for every 2,161 households, against one for every 1,550 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $40K has gone to businesses classed as electrical contractors in Story County.
Population estimates show Story County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for electricians in Story County is 68 (upper middle), #192 of 1,160 scored counties and #2 of 29 scored counties in Iowa. That puts it in the top quarter of counties.
How Story County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the electricians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Story County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 3.5 | 2.5 |
| Spending per listing | $14.9M | $7.8M | $12M |
| Households per official establishment | 2,161 | 1,459 | 1,550 |
| Official establishment growth, 2019–2023 | n/a | +9.2% | +9.2% |
| Population growth, 2020–2025 | +2.7% | +1.5% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,689 | $2,714 | $3,018 |
| Median household income | $69,685 | $75,059 | $80,734 |
| Groundwork market score | 68 | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 18
- Employees, 2023
- 198
- Annual payroll, 2023
- $11.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $40K
SBA-backed loans to businesses classed as electrical contractors in Story County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Story County
- Population, 2025 estimate
- 101,291+2.7% since 2020
- Households
- 38,904
- Median age
- 33.1
- Homes lived in by their owners
- 56%
- Vehicles per household
- 1.9
- Land area
- 573 sq. mi.
- People per square mile
- 175
- Median household income
- $69,685+22.8% vs. 2015–2019, before inflation
- Average household income
- $96,918
- Median home value
- $258,700
- Jobs located here
- 47,997
- Daytime population
- 107,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Story County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the electricians on map listings by name and distance.
Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardElectricians across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for electricians, numbered among those based in Iowa, with Story County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 92 | 6 | 1.4 | $23.3M | +17.8% | #4 of 1,160 |
| 2Story County, IA | 68 | 7 | 1.8 | $14.9M | +2.7% | #192 of 1,160 |
| 3Polk County, IA | 63 | 57 | 2.8 | $10.4M | +4.8% | #295 of 1,160 |
| 4Dubuque County, IA | 53 | 10 | 2.4 | $11.2M | +0.1% | #515 of 1,160 |
| 5Johnson County, IA | 53 | 20 | 3.2 | $8.8M | +4.6% | #522 of 1,160 |
| 6Warren County, IA | 51 | 8 | 3.9 | $7.6M | +9.0% | #565 of 1,160 |
| 7Marion County, IA | 51 | 5 | 3.8 | $7.3M | +2.3% | #566 of 1,160 |
| 8Scott County, IA | 50 | 23 | 3.1 | $8.9M | +0.4% | #588 of 1,160 |
| 9Pottawattamie County, IA | 48 | 10 | 2.7 | $9.9M | −0.7% | #633 of 1,160 |
| 10Woodbury County, IA | 46 | 12 | 2.9 | $8.8M | +0.7% | #678 of 1,160 |
Other business types in Story County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many electricians are in Story County, IA?
Map listings as of September 2026 show 7 electricians in Story County. None of them are chain locations. The listings count electricians. Official counts show 18 businesses with payroll classed as electrical contractors in 2023.
How much do households in Story County, IA spend on home repairs, maintenance and insurance?
About $104.6M a year, or $2,689 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 7 electricians on map listings, it comes to $14.9M per company. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade. It is estimated from the incomes of the 38,904 households in Story County and national spending patterns by income.
How does Story County, IA compare with the U.S. for electricians?
Story County has 1.8 electricians per 10,000 households, 28% below the U.S. rate of 2.5. Spending per company is $14.9M, 24% above the U.S. figure of $12M. At the U.S. ratio of electricians to household spending, Story County would have about 9, against 7 on map listings. There is one business with payroll in the industry for every 2,161 households, against one for every 1,550 across the U.S.
How fast is Story County, IA growing?
Population estimates put Story County at 101,291 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 38,904 households. Median household income in Story County is $69,685, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Story County scores 68 for electricians (upper middle), #192 of 1,160 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Story County. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for electricians · All 56 business types in Story County
Screening a site or an acquisition in Story County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.