Health care · County · Iowa
Chiropractors in Story County, IA
Competitor counts, household spending and official business counts for chiropractors in Story County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,237 of 1,490 scored counties
#23 of 57 scored counties in Iowa
- Listings
- 45
- 3 chain locations (7%)
- Official establishments
- 26
- +8.3% since 2019
- Household spending a year
- $54.4M
- On medical and dental services · $1,398 a household
- Spending per listing
- $1.2M
- 50% below the U.S.
- Listings per 10k households
- 11.6
- 2.2 times the U.S.
- Population, 2025
- 101,291
- +2.7% since 2020
See the chiropractors around any address in Story County
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For chiropractors, Story County has a Groundwork market score of 32 (lower middle): #1,237 of 1,490 scored counties and #23 of 57 scored counties in Iowa. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 45 chiropractors in Story County. Of those, 3 are chain locations, or 7%, against 8% across the U.S. That comes to 11.6 for every 10,000 households, 2.2 times the U.S. rate of 5.4.
At $1,398 per household (9% above the U.S. average), households in Story County spend about $54.4M a year on medical and dental services. That works out to $1.2M per practice, 50% below the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.
The official count of businesses with payroll classed as offices of chiropractors in Story County was 26 in 2023, up 8.3% from 2019. That is one for every 1,496 households, against one for every 3,237 across the U.S. Between 2020 and 2025, the population of Story County grew 2.7%, in step with the U.S. (+3.1%).
How Story County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Story County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 10.5 | 5.4 |
| Spending per listing | $1.2M | $1.3M | $2.4M |
| Households per official establishment | 1,496 | 1,509 | 3,237 |
| Official establishment growth, 2019–2023 | +8.3% | −0.6% | +0.8% |
| Population growth, 2020–2025 | +2.7% | +1.5% | +3.1% |
| Spending per household on medical and dental services | $1,398 | $1,412 | $1,288 |
| Median household income | $69,685 | $75,059 | $80,734 |
| Groundwork market score | 32 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 26+8.3% over the period
- Employees, 2023
- 71
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 453 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of chiropractors in Story County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Story County
- Population, 2025 estimate
- 101,291+2.7% since 2020
- Households
- 38,904
- Median age
- 33.1
- Homes lived in by their owners
- 56%
- Vehicles per household
- 1.9
- Land area
- 573 sq. mi.
- People per square mile
- 175
- Median household income
- $69,685+22.8% vs. 2015–2019, before inflation
- Average household income
- $96,918
- Median home value
- $258,700
- Jobs located here
- 47,997
- Daytime population
- 107,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Story County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for chiropractors, numbered among those based in Iowa, with Story County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 54 | 39 | 9.2 | $1.8M | +17.8% | #642 of 1,490 |
| 2Jasper County, IA | 51 | 9 | 6.0 | $2.3M | +0.9% | #705 of 1,490 |
| 3Johnson County, IA | 50 | 55 | 8.7 | $1.7M | +4.6% | #747 of 1,490 |
| 4Pottawattamie County, IA | 49 | 24 | 6.4 | $2.2M | −0.7% | #770 of 1,490 |
| 5Warren County, IA | 49 | 19 | 9.2 | $1.7M | +9.0% | #782 of 1,490 |
| 6Webster County, IA | 45 | 8 | 5.2 | $2.5M | −0.4% | #878 of 1,490 |
| 7Marshall County, IA | 45 | 10 | 6.5 | $2.1M | −0.5% | #882 of 1,490 |
| 8Benton County, IA | 43 | 8 | 7.8 | $1.9M | +1.8% | #934 of 1,490 |
| 9Lee County, IA | 41 | 7 | 4.9 | $2.6M | −3.6% | #974 of 1,490 |
| 10Jones County, IA | 41 | 6 | 7.3 | $1.9M | +2.9% | #991 of 1,490 |
| 23Story County, IA | 32 | 45 | 11.6 | $1.2M | +2.7% | #1,237 of 1,490 |
Other business types in Story County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in Story County, IA?
Story County has 45 chiropractors on map listings as of September 2026. 3 of them (7%) are chain locations. The listings count chiropractors. Official counts show 26 businesses with payroll classed as offices of chiropractors in 2023, up 8.3% from 2019.
How much do households in Story County, IA spend on medical and dental services?
About $54.4M a year, or $1,398 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 45 chiropractors on map listings, it comes to $1.2M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 38,904 households in Story County and national spending patterns by income.
How does Story County, IA compare with the U.S. for chiropractors?
Story County has 11.6 chiropractors per 10,000 households, 2.2 times the U.S. rate of 5.4. Spending per practice is $1.2M, 50% below the U.S. figure of $2.4M. At the national ratio of chiropractors to household spending, Story County would have about 23, against 45 on map listings. There is one business with payroll in the industry for every 1,496 households, against one for every 3,237 across the U.S. The official count rose 8.3% from 2019 to 2023, against +0.8% for the U.S.
How fast is Story County, IA growing?
Population estimates put Story County at 101,291 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 38,904 households. Median household income in Story County is $69,685, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Story County scores 32 for chiropractors (lower middle), #1,237 of 1,490 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Story County. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in Story County
Screening a site or an acquisition in Story County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.