Fitness and classes · County · Iowa
Martial arts and dance studios in Story County, IA
How Story County, IA compares with other counties and the U.S. for martial arts and dance studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #464 of 1,334 scored counties
#6 of 31 scored counties in Iowa
- Listings
- 16
- 0 chain locations (0%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $34.5M
- On memberships, classes and admissions · $888 a household
- Spending per listing
- $2.2M
- 7% above the U.S.
- Listings per 10k households
- 4.1
- 16% below the U.S.
- Population, 2025
- 101,291
- +2.7% since 2020
See the martial arts and dance studios around any address in Story County
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 16 martial arts and dance studios in Story County. None of them are chain locations, against 7% across the U.S. That is 4.1 per 10,000 households, 16% below the U.S. rate of 4.9.
Household spending on memberships, classes and admissions in Story County comes to about $34.5M a year: $888 per household, 10% below the U.S. average. That is about $2.2M of household spending for each studio on map listings, 7% above the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
The official count of businesses with payroll classed as sports, recreation and fine arts instruction in Story County was 12 in 2023. That is one for every 3,242 households, against one for every 3,473 across the U.S.
Population estimates show Story County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). Story County scores 57 (upper middle) on the Groundwork market score for martial arts and dance studios, ranking #464 of 1,334 scored counties and #6 of 31 scored counties in Iowa.
How Story County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Story County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 4.4 | 4.9 |
| Spending per listing | $2.2M | $2M | $2M |
| Households per official establishment | 3,242 | 4,400 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +4.2% | +11.1% |
| Population growth, 2020–2025 | +2.7% | +1.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $888 | $890 | $983 |
| Median household income | $69,685 | $75,059 | $80,734 |
| Groundwork market score | 57 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 12
- Employees, 2023
- 68
- Annual payroll, 2023
- $727K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 160 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in Story County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Story County
- Population, 2025 estimate
- 101,291+2.7% since 2020
- Households
- 38,904
- Median age
- 33.1
- Homes lived in by their owners
- 56%
- Vehicles per household
- 1.9
- Land area
- 573 sq. mi.
- People per square mile
- 175
- Median household income
- $69,685+22.8% vs. 2015–2019, before inflation
- Average household income
- $96,918
- Median home value
- $258,700
- Jobs located here
- 47,997
- Daytime population
- 107,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Story County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for martial arts and dance studios, numbered among those based in Iowa, with Story County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 82 | 13 | 3.1 | $4.2M | +17.8% | #23 of 1,334 |
| 2Warren County, IA | 73 | 11 | 5.3 | $2M | +9.0% | #123 of 1,334 |
| 3Black Hawk County, IA | 67 | 13 | 2.4 | $3.4M | +0.4% | #212 of 1,334 |
| 4Johnson County, IA | 62 | 27 | 4.3 | $2.3M | +4.6% | #332 of 1,334 |
| 5Marion County, IA | 59 | 6 | 4.5 | $2M | +2.3% | #411 of 1,334 |
| 6Story County, IA | 57 | 16 | 4.1 | $2.2M | +2.7% | #464 of 1,334 |
| 7Dubuque County, IA | 54 | 18 | 4.4 | $2.1M | +0.1% | #545 of 1,334 |
| 8Polk County, IA | 54 | 111 | 5.4 | $1.9M | +4.8% | #557 of 1,334 |
| 9Scott County, IA | 51 | 38 | 5.2 | $1.8M | +0.4% | #644 of 1,334 |
| 10Woodbury County, IA | 51 | 20 | 4.9 | $1.7M | +0.7% | #647 of 1,334 |
Other business types in Story County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms36
- Yoga, Pilates and fitness studios49
- Martial arts and dance studios57
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in Story County, IA?
Story County has 16 martial arts and dance studios on map listings as of September 2026. None of them are chain locations. The listings count martial arts and dance studios. Official counts show 12 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in Story County, IA spend on memberships, classes and admissions?
About $34.5M a year, or $888 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 16 martial arts and dance studios on map listings, it comes to $2.2M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 38,904 households in Story County and national spending patterns by income.
How does Story County, IA compare with the U.S. for martial arts and dance studios?
Story County has 4.1 martial arts and dance studios per 10,000 households, 16% below the U.S. rate of 4.9. Spending per studio is $2.2M, 7% above the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, Story County would have about 17, against 16 on map listings. There is one business with payroll in the industry for every 3,242 households, against one for every 3,473 across the U.S.
How fast is Story County, IA growing?
Population estimates put Story County at 101,291 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 38,904 households. Median household income in Story County is $69,685, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Story County scores 57 for martial arts and dance studios (upper middle), #464 of 1,334 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Story County. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in Story County
Screening a site or an acquisition in Story County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.