Beauty and personal care · Small-town market · Utah
Hair salons in the Price, UT area
Competitor counts, household spending and official business counts for hair salons in the Price, UT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #425 of 538 scored small-town markets
#5 of 5 scored small-town markets based in Utah
- Listings
- 18
- 5 chain locations (28%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $6.9M
- On personal care products and services · $844 a household
- Spending per listing
- $381K
- 12% below the U.S.
- Listings per 10k households
- 22.2
- 5% below the U.S.
- Population, 2025
- 20,680
- +1.0% since 2020
See the hair salons around any address in the Price area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in the Price area is 36 (lower middle), #425 of 538 scored small-town markets and #5 of 5 scored small-town markets based in Utah. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 18 hair salons in the Price area. 5 of them (28%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 22.2, 5% below the U.S. rate of 23.4.
At $844 per household (16% below the U.S. average), households in the Price area spend about $6.9M a year on personal care products and services. That is about $381K of household spending for each salon on map listings, 12% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 5 businesses with payroll classed as beauty salons in the Price area in 2023. That is one for every 1,625 households, against one for every 1,535 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $271K have gone to businesses classed as beauty salons in the Price area. Population estimates put the population change in the Price area from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%).
How the Price area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Price area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.2 | 20.0 | 23.4 |
| Spending per listing | $381K | $551K | $430K |
| Households per official establishment | 1,625 | 1,173 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +27.7% | +6.0% |
| Population growth, 2020–2025 | +1.0% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $844 | $1,100 | $1,005 |
| Median household income | $58,377 | $95,166 | $80,734 |
| Groundwork market score | 36 | 69 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 16
- Annual payroll, 2023
- $276K
- One-person businesses, 2023
- 66Businesses with no payroll
- Map listings, September 2026
- 185 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $271K
SBA-backed loans to businesses classed as beauty salons in the Price area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Price area
- Population, 2025 estimate
- 20,680+1.0% since 2020
- Households
- 8,123
- Median age
- 39.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,479 sq. mi.
- People per square mile
- 14
- Median household income
- $58,377+14.1% vs. 2015–2019, before inflation
- Average household income
- $75,548
- Median home value
- $228,500
- Jobs located here
- 7,904
- Daytime population
- 17,852Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Price area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for hair salons, numbered among those based in Utah (a market based in another state is listed without a number), with the Price area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Heber, UT | 74 | 49 | 17.1 | $762K | +5.3% | #33 of 538 |
| 2Brigham City, UT-ID | 73 | 36 | 16.8 | $597K | +12.6% | #37 of 538 |
| 3Cedar City, UT | 59 | 41 | 20.3 | $458K | +16.4% | #164 of 538 |
| Evanston, WY-UT | 52 | 20 | 23.2 | $422K | +2.0% | #255 of 538 |
| 4Vernal, UT | 43 | 35 | 28.8 | $330K | +7.3% | #350 of 538 |
| 5Price, UT | 36 | 18 | 22.2 | $381K | +1.0% | #425 of 538 |
Other business types in the Price area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons36
- Barbershops35
- Nail salons36
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Price, UT area?
The Price area has 18 hair salons on map listings as of September 2026. 5 of them (28%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Official counts list 66 one-person businesses without payroll.
How much do households in the Price, UT area spend on personal care products and services?
About $6.9M a year, or $844 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 18 hair salons on map listings, it comes to $381K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 8,123 households in the Price area and national spending patterns by income.
How does the Price, UT area compare with the U.S. for hair salons?
The Price area has 22.2 hair salons per 10,000 households, 5% below the U.S. rate of 23.4. Spending per salon is $381K, 12% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Price area would have about 16, against 18 on map listings. There is one business with payroll in the industry for every 1,625 households, against one for every 1,535 across the U.S.
How fast is the Price, UT area growing?
Population estimates put the Price area at 20,680 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 8,123 households. The median household income in the Price area is $58,377 a year, 28% below the U.S. median of $80,734. That rose 14.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Price area scores 36 for hair salons (lower middle), #425 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Price area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Price area
Screening a site or an acquisition in the Price area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.