Pets · Small-town market · New Hampshire
Pet grooming and boarding businesses in the Concord, NH area
How the Concord, NH area compares with other small-town markets and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #357 of 387 scored small-town markets
#3 of 4 scored small-town markets based in New Hampshire
- Listings
- 47
- 4 chain locations (9%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $43.6M
- On pets · $716 a household
- Spending per listing
- $928K
- 64% below the U.S.
- Listings per 10k households
- 7.7
- 2.1 times the U.S.
- Population, 2025
- 158,078
- +2.6% since 2020
See the pet grooming and boarding businesses around any address in the Concord area
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Concord area scores 24 (low) on the Groundwork market score for pet grooming and boarding businesses, ranking #357 of 387 scored small-town markets and #3 of 4 scored small-town markets based in New Hampshire. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 47 pet grooming and boarding businesses in the Concord area. 4 of them (9%) are chain locations, against 9% across the U.S. That comes to 7.7 for every 10,000 households, 2.1 times the U.S. rate of 3.6.
Households in the Concord area spend about $43.6M a year on pets, or $716 per household, 21% below the U.S. average. Spread across 47 pet grooming and boarding businesses, that is $928K per business, 64% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.
In 2023, official counts showed 18 businesses with payroll in the Concord area classed as pet care (except veterinary). That is one for every 3,383 households, against one for every 5,057 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $946K have gone to businesses classed as pet care (except veterinary) in the Concord area. Between 2020 and 2025, the population of the Concord area grew 2.6%, slower than the U.S. (+3.1%).
How the Concord area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Concord area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.7 | 6.1 | 3.6 |
| Spending per listing | $928K | $1.2M | $2.5M |
| Households per official establishment | 3,383 | 2,659 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +31.5% | +25.2% |
| Population growth, 2020–2025 | +2.6% | +2.7% | +3.1% |
| Spending per household on pets | $716 | $740 | $909 |
| Median household income | $97,004 | $99,031 | $80,734 |
| Groundwork market score | 24 | 13 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 60
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 474 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $946K
SBA-backed loans to businesses classed as pet care (except veterinary) in the Concord area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Concord area
- Population, 2025 estimate
- 158,078+2.6% since 2020
- Households
- 60,901
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 933 sq. mi.
- People per square mile
- 167
- Median household income
- $97,004+28.1% vs. 2015–2019, before inflation
- Average household income
- $123,673
- Median home value
- $367,600
- Jobs located here
- 83,058
- Daytime population
- 159,180Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Concord area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for pet grooming and boarding businesses, numbered among those based in New Hampshire, with the Concord area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Keene, NH | 40 | 11 | 3.6 | $1.8M | +2.3% | #263 of 387 |
| 2Lebanon-Claremont, NH-VT | 40 | 40 | 4.4 | $1.5M | +1.5% | #267 of 387 |
| 3Concord, NH | 24 | 47 | 7.7 | $928K | +2.6% | #357 of 387 |
| 4Laconia, NH | 20 | 19 | 7.2 | $959K | +2.1% | #367 of 387 |
Other business types in the Concord area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses22
- Veterinarians27
- Pet grooming and boarding24
- Pet stores54
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in the Concord, NH area?
There are 47 pet grooming and boarding businesses on map listings in the Concord area as of September 2026. 4 of them (9%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 18 businesses with payroll classed as pet care (except veterinary) in 2023.
How much do households in the Concord, NH area spend on pets?
About $43.6M a year, or $716 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 47 pet grooming and boarding businesses on map listings, it comes to $928K per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 60,901 households in the Concord area and national spending patterns by income.
How does the Concord, NH area compare with the U.S. for pet grooming and boarding businesses?
The Concord area has 7.7 pet grooming and boarding businesses per 10,000 households, 2.1 times the U.S. rate of 3.6. Spending per business is $928K, 64% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, the Concord area would have about 17, against 47 on map listings. There is one business with payroll in the industry for every 3,383 households, against one for every 5,057 across the U.S.
How fast is the Concord, NH area growing?
Population estimates put the Concord area at 158,078 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 60,901 households. The median household income in the Concord area is $97,004 a year, 20% above the U.S. median of $80,734. That rose 28.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Concord area scores 24 for pet grooming and boarding businesses (low), #357 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Concord area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Concord area
Screening a site or an acquisition in the Concord area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.