Health care · Small-town market · Missouri
Dentists and orthodontists in the Rolla, MO area
How the Rolla, MO area compares with other small-town markets and the U.S. for dentists and orthodontists: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #348 of 526 scored small-town markets
#14 of 16 scored small-town markets based in Missouri
- Listings
- 23
- 4 chain locations (17%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $21.6M
- On medical and dental services · $1,249 a household
- Spending per listing
- $941K
- 4% below the U.S.
- Listings per 10k households
- 13.3
- 2% above the U.S.
- Population, 2025
- 45,247
- +1.6% since 2020
See the dentists and orthodontists around any address in the Rolla area
The site report maps the dentists and orthodontists on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 23 dentists and orthodontists in the Rolla area. Chain locations make up 17% of them, against 12% across the U.S. That is 13.3 per 10,000 households, 2% above the U.S. rate of 13.1.
At $1,249 per household (3% below the U.S. average), households in the Rolla area spend about $21.6M a year on medical and dental services. That is about $941K of household spending for each practice on map listings, 4% below the U.S. figure of $984K. That spending covers all medical and dental services, which dentists and orthodontists share with other businesses in the trade.
In 2023, official counts showed 13 businesses with payroll in the Rolla area classed as offices of dentists. That is one for every 1,333 households, against one for every 952 across the U.S.
Between 2020 and 2025, the population of the Rolla area grew 1.6%, slower than the U.S. (+3.1%). The Rolla area scores 42 (lower middle) on the Groundwork market score for dentists and orthodontists, ranking #348 of 526 scored small-town markets and #14 of 16 scored small-town markets based in Missouri.
How the Rolla area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the dentists and orthodontists counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rolla area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.3 | 9.9 | 13.1 |
| Spending per listing | $941K | $1.4M | $984K |
| Households per official establishment | 1,333 | 1,321 | 952 |
| Official establishment growth, 2019–2023 | n/a | −4.0% | −0.5% |
| Population growth, 2020–2025 | +1.6% | +1.9% | +3.1% |
| Spending per household on medical and dental services | $1,249 | $1,389 | $1,288 |
| Median household income | $58,396 | $70,702 | $80,734 |
| Groundwork market score | 42 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 99
- Annual payroll, 2023
- $6.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 234 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of dentists in the Rolla area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rolla area
- Population, 2025 estimate
- 45,247+1.6% since 2020
- Households
- 17,329
- Median age
- 37.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 672 sq. mi.
- People per square mile
- 67
- Median household income
- $58,396+32.3% vs. 2015–2019, before inflation
- Average household income
- $77,261
- Median home value
- $206,500
- Jobs located here
- 19,214
- Daytime population
- 46,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rolla area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dentists and orthodontists on map listings by name and distance.
Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDentists and orthodontists across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for dentists and orthodontists, numbered among those based in Missouri (a market based in another state is listed without a number), with the Rolla area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fort Leonard Wood, MO | 81 | 11 | 6.5 | $2M | +0.8% | #14 of 526 |
| 2Lebanon, MO | 81 | 9 | 6.2 | $1.9M | +2.5% | #15 of 526 |
| 3Warrensburg, MO | 80 | 18 | 8.5 | $1.6M | +4.9% | #24 of 526 |
| 4West Plains, MO | 75 | 10 | 6.3 | $1.9M | +2.5% | #52 of 526 |
| 5Farmington, MO | 73 | 15 | 6.0 | $2.1M | +2.1% | #54 of 526 |
| 6Kennett, MO | 67 | 6 | 5.3 | $2.2M | −4.8% | #99 of 526 |
| 7Sikeston, MO | 66 | 13 | 6.6 | $1.9M | −0.3% | #109 of 526 |
| Quincy, IL-MO | 65 | 20 | 6.4 | $2M | −2.0% | #117 of 526 |
| 8Branson, MO | 65 | 22 | 9.7 | $1.3M | +1.7% | #121 of 526 |
| 9Hannibal, MO | 59 | 13 | 8.5 | $1.5M | +0.4% | #175 of 526 |
| 14Rolla, MO | 42 | 23 | 13.3 | $941K | +1.6% | #348 of 526 |
Other business types in the Rolla area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics40
- Dentists and orthodontists42
- Primary care and pediatrics59
- Urgent care and walk-in clinics
- Chiropractors59
- Physical therapy63
- Optometrists and eye care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many dentists and orthodontists are in the Rolla, MO area?
There are 23 dentists and orthodontists on map listings in the Rolla area as of September 2026. 4 of them (17%) are chain locations. The listings count dental practices, orthodontists included. Official counts show 13 businesses with payroll classed as offices of dentists in 2023.
How much do households in the Rolla, MO area spend on medical and dental services?
About $21.6M a year, or $1,249 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 23 dentists and orthodontists on map listings, it comes to $941K per practice. The spending figure covers all medical and dental services, not only dentists and orthodontists. It is estimated from the incomes of the 17,329 households in the Rolla area and national spending patterns by income.
How does the Rolla, MO area compare with the U.S. for dentists and orthodontists?
The Rolla area has 13.3 dentists and orthodontists per 10,000 households, 2% above the U.S. rate of 13.1. Spending per practice is $941K, 4% below the U.S. figure of $984K. At the national ratio of dentists and orthodontists to household spending, the Rolla area would have about 22, against 23 on map listings. There is one business with payroll in the industry for every 1,333 households, against one for every 952 across the U.S.
How fast is the Rolla, MO area growing?
Population estimates put the Rolla area at 45,247 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 17,329 households. The median household income in the Rolla area is $58,396 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rolla area scores 42 for dentists and orthodontists (lower middle), #348 of 526 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rolla area. It maps the dentists and orthodontists on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dentists and orthodontists · All 56 business types in the Rolla area
Screening a site or an acquisition in the Rolla area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.