Beauty and personal care · County · Utah
Barbershops in Wasatch County, UT
How Wasatch County, UT compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #247 of 1,356 scored counties
#6 of 13 scored counties in Utah
- Listings
- 9
- 2 chain locations (22%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $16.1M
- On personal care products and services · $1,253 a household
- Spending per listing
- $1.8M
- 5% below the U.S.
- Listings per 10k households
- 7.0
- 32% above the U.S.
- Population, 2025
- 38,514
- +9.9% since 2020
See the barbershops around any address in Wasatch County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Wasatch County comes to about $16.1M a year: $1,253 per household, 25% above the U.S. average. That is about $1.8M of household spending for each shop on map listings, 5% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Wasatch County has 9 barbershops on map listings as of September 2026. Of those, 2 are chain locations, or 22%, against 12% across the U.S. That comes to 7.0 for every 10,000 households, 32% above the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Wasatch County, since they leave out counts under 3. Official counts list 11 one-person businesses without payroll.
Population estimates put the population change in Wasatch County from 2020 to 2025 at +9.9%, faster than the U.S. (+3.1%). For barbershops, Wasatch County has a Groundwork market score of 70 (upper middle): #247 of 1,356 scored counties and #6 of 13 scored counties in Utah. That puts it in the top quarter of counties.
How Wasatch County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wasatch County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 5.0 | 5.3 |
| Spending per listing | $1.8M | $2.2M | $1.9M |
| Households per official establishment | n/a | 10,713 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +61.5% | +28.5% |
| Population growth, 2020–2025 | +9.9% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $1,253 | $1,100 | $1,005 |
| Median household income | $117,608 | $95,166 | $80,734 |
| Groundwork market score | 70 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 92 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Wasatch County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wasatch County
- Population, 2025 estimate
- 38,514+9.9% since 2020
- Households
- 12,880
- Median age
- 36.5
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.4
- Land area
- 1,177 sq. mi.
- People per square mile
- 31
- Median household income
- $117,608+38.1% vs. 2015–2019, before inflation
- Average household income
- $167,205
- Median home value
- $787,300
- Jobs located here
- 11,903
- Daytime population
- 27,619Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wasatch County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Utah
Every Utah market ranked →The highest-scoring counties in Utah for barbershops, numbered among those based in Utah, with Wasatch County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tooele County, UT | 79 | 12 | 5.0 | $2.3M | +19.2% | #83 of 1,356 |
| 2Davis County, UT | 78 | 50 | 4.3 | $2.7M | +4.8% | #95 of 1,356 |
| 3Box Elder County, UT | 77 | 8 | 4.1 | $2.5M | +12.7% | #115 of 1,356 |
| 4Weber County, UT | 76 | 42 | 4.5 | $2.4M | +5.8% | #127 of 1,356 |
| 5Utah County, UT | 70 | 88 | 4.3 | $2.6M | +14.5% | #238 of 1,356 |
| 6Wasatch County, UT | 70 | 9 | 7.0 | $1.8M | +9.9% | #247 of 1,356 |
| 7Cache County, UT | 64 | 15 | 3.4 | $3M | +8.5% | #358 of 1,356 |
| 8Summit County, UT | 61 | 11 | 7.0 | $1.9M | +1.6% | #429 of 1,356 |
| 9Uintah County, UT | 61 | 6 | 4.9 | $1.9M | +7.3% | #430 of 1,356 |
| 10Iron County, UT | 54 | 8 | 4.0 | $2.3M | +16.4% | #593 of 1,356 |
Other business types in Wasatch County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons81
- Barbershops70
- Nail salons
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Wasatch County, UT?
Map listings as of September 2026 show 9 barbershops in Wasatch County. 2 of them (22%) are chain locations. The listings count barbershops. No official count is published for barber shops in Wasatch County: counts under 3 are left out. Official counts also show 11 one-person businesses without payroll.
How much do households in Wasatch County, UT spend on personal care products and services?
About $16.1M a year, or $1,253 per household. That is 25% above the U.S. average (an index of 125, where 100 is the U.S. average). Spread across the 9 barbershops on map listings, it comes to $1.8M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 12,880 households in Wasatch County and national spending patterns by income.
How does Wasatch County, UT compare with the U.S. for barbershops?
Wasatch County has 7.0 barbershops per 10,000 households, 32% above the U.S. rate of 5.3. Spending per shop is $1.8M, 5% below the U.S. figure of $1.9M. The count on map listings matches the U.S. ratio of barbershops to household spending.
How fast is Wasatch County, UT growing?
Population estimates put Wasatch County at 38,514 people in 2025, up 9.9% since 2020, faster than the U.S. (+3.1%). It has 12,880 households. The median household income in Wasatch County is $117,608 a year, 46% above the U.S. median of $80,734. That rose 38.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wasatch County scores 70 for barbershops (upper middle), #247 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wasatch County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Wasatch County
Screening a site or an acquisition in Wasatch County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.