Beauty and personal care · County · Utah
Hair salons in Wasatch County, UT
The hair salons in Wasatch County, UT, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 81 out of 100: High
Ranked #67 of 2,339 scored counties
#4 of 20 scored counties in Utah
- Listings
- 22
- 2 chain locations (9%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $16.1M
- On personal care products and services · $1,253 a household
- Spending per listing
- $734K
- 70% above the U.S.
- Listings per 10k households
- 17.1
- 27% below the U.S.
- Population, 2025
- 38,514
- +9.9% since 2020
See the hair salons around any address in Wasatch County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wasatch County scores 81 (high) on the Groundwork market score for hair salons, ranking #67 of 2,339 scored counties and #4 of 20 scored counties in Utah. That puts it in the top 10% of counties for hair salons.
As of September 2026, map listings count 22 hair salons in Wasatch County. Of those, 2 are chain locations, or 9%, against 14% across the U.S. Per 10,000 households, that is 17.1, 27% below the U.S. rate of 23.4.
Household spending on personal care products and services in Wasatch County comes to about $16.1M a year: $1,253 per household, 25% above the U.S. average. That works out to $734K per salon, 70% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 7 businesses with payroll classed as beauty salons in Wasatch County in 2023. That is one for every 1,840 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $288K has gone to businesses classed as beauty salons in Wasatch County. Between 2020 and 2025, the population of Wasatch County grew 9.9%, faster than the U.S. (+3.1%).
How Wasatch County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wasatch County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.1 | 20.0 | 23.4 |
| Spending per listing | $734K | $551K | $430K |
| Households per official establishment | 1,840 | 1,173 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +27.7% | +6.0% |
| Population growth, 2020–2025 | +9.9% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $1,253 | $1,100 | $1,005 |
| Median household income | $117,608 | $95,166 | $80,734 |
| Groundwork market score | 81 | 69 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 36
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 91Businesses with no payroll
- Map listings, September 2026
- 222 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $288K
SBA-backed loans to businesses classed as beauty salons in Wasatch County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wasatch County
- Population, 2025 estimate
- 38,514+9.9% since 2020
- Households
- 12,880
- Median age
- 36.5
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.4
- Land area
- 1,177 sq. mi.
- People per square mile
- 31
- Median household income
- $117,608+38.1% vs. 2015–2019, before inflation
- Average household income
- $167,205
- Median home value
- $787,300
- Jobs located here
- 11,903
- Daytime population
- 27,619Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wasatch County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Utah
Every Utah market ranked →The highest-scoring counties in Utah for hair salons, numbered among those based in Utah, with Wasatch County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morgan County, UT | 96 | 5 | 13.2 | $973K | +8.1% | #2 of 2,339 |
| 2Juab County, UT | 88 | 7 | 18.1 | $595K | +14.8% | #22 of 2,339 |
| 3Sanpete County, UT | 83 | 12 | 13.5 | $686K | +10.3% | #54 of 2,339 |
| 4Wasatch County, UT | 81 | 22 | 17.1 | $734K | +9.9% | #67 of 2,339 |
| 5Utah County, UT | 73 | 339 | 16.7 | $680K | +14.5% | #202 of 2,339 |
| 6Tooele County, UT | 72 | 45 | 18.8 | $601K | +19.2% | #241 of 2,339 |
| 7Davis County, UT | 70 | 205 | 17.7 | $666K | +4.8% | #280 of 2,339 |
| 8Box Elder County, UT | 67 | 34 | 17.4 | $579K | +12.7% | #391 of 2,339 |
| 9Cache County, UT | 66 | 71 | 16.0 | $634K | +8.5% | #412 of 2,339 |
| 10Summit County, UT | 65 | 27 | 17.2 | $785K | +1.6% | #437 of 2,339 |
Other business types in Wasatch County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons81
- Barbershops70
- Nail salons
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Wasatch County, UT?
Wasatch County has 22 hair salons on map listings as of September 2026. 2 of them (9%) are chain locations. The listings count hair and beauty salons. Official counts show 7 businesses with payroll classed as beauty salons in 2023. Official counts list 91 one-person businesses without payroll.
How much do households in Wasatch County, UT spend on personal care products and services?
About $16.1M a year, or $1,253 per household. That is 25% above the U.S. average (an index of 125, where 100 is the U.S. average). Spread across the 22 hair salons on map listings, it comes to $734K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 12,880 households in Wasatch County and national spending patterns by income.
How does Wasatch County, UT compare with the U.S. for hair salons?
Wasatch County has 17.1 hair salons per 10,000 households, 27% below the U.S. rate of 23.4. Spending per salon is $734K, 70% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Wasatch County would have about 38, against 22 on map listings. There is one business with payroll in the industry for every 1,840 households, against one for every 1,535 across the U.S.
How fast is Wasatch County, UT growing?
Population estimates put Wasatch County at 38,514 people in 2025, up 9.9% since 2020, faster than the U.S. (+3.1%). It has 12,880 households. The median household income in Wasatch County is $117,608 a year, 46% above the U.S. median of $80,734. That rose 38.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wasatch County scores 81 for hair salons (high), #67 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wasatch County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Wasatch County
Screening a site or an acquisition in Wasatch County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.