Groundwork

Food and drink · County · Utah

Bakeries and dessert shops in Wasatch County, UT

The bakeries and dessert shops in Wasatch County, UT, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #1,057 of 1,889 scored counties
#9 of 16 scored counties in Utah

Listings
27
7 chain locations (26%)
Official establishments
9
All snack bars and retail bakeries
Household spending a year
$64.3M
On food away from home · $4,994 a household
Spending per listing
$2.4M
43% below the U.S.
Listings per 10k households
21.0
2.1 times the U.S.
Population, 2025
38,514
+9.9% since 2020

See the bakeries and dessert shops around any address in Wasatch County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Wasatch County spend about $64.3M a year on food away from home, or $4,994 per household, 23% above the U.S. average. That works out to $2.4M per shop, 43% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

Wasatch County has 27 bakeries and dessert shops on map listings as of September 2026. Chain locations make up 26% of them, against 35% across the U.S. That comes to 21.0 for every 10,000 households, 2.1 times the U.S. rate of 9.8.

In 2023, official counts showed 9 businesses with payroll in Wasatch County classed as snack bars and retail bakeries. That is one for every 1,431 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 1 SBA-backed loan worth $488K has gone to businesses classed as snack bars and retail bakeries in Wasatch County.

Between 2020 and 2025, the population of Wasatch County grew 9.9%, faster than the U.S. (+3.1%). Wasatch County scores 47 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #1,057 of 1,889 scored counties and #9 of 16 scored counties in Utah.

How Wasatch County compares

The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Wasatch County, UT compared with Utah and the U.S.
MeasureWasatch CountyUtahU.S.
Listings per 10k households21.012.19.8
Spending per listing$2.4M$3.6M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,4311,1701,369
Official establishment growth, 2019–2023n/a+36.1%+24.6%
Population growth, 2020–2025+9.9%+7.8%+3.1%
Spending per household on food away from home$4,994$4,339$4,070
Median household income$117,608$95,166$80,734
Groundwork market score4747

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 9All snack bars and retail bakeries
Employees, 2023
147
Annual payroll, 2023
$2.4M
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
277 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$488K

SBA-backed loans to businesses classed as snack bars and retail bakeries in Wasatch County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Wasatch County

Population, 2025 estimate
38,514+9.9% since 2020
Households
12,880
Median age
36.5
Homes lived in by their owners
80%
Vehicles per household
2.4
Land area
1,177 sq. mi.
People per square mile
31
Median household income
$117,608+38.1% vs. 2015–2019, before inflation
Average household income
$167,205
Median home value
$787,300
Jobs located here
11,903
Daytime population
27,619Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wasatch County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Utah

Every Utah market ranked →

The highest-scoring counties in Utah for bakeries and dessert shops, numbered among those based in Utah, with Wasatch County marked.

Top counties in Utah

Counties in Utah ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Tooele County, UT78208.4$5.4M+19.2%#120 of 1,889
2Sevier County, UT6568.0$4.6M+5.9%#401 of 1,889
3Duchesne County, UT6168.7$4.4M+6.3%#520 of 1,889
4Weber County, UT58909.6$4.3M+5.8%#627 of 1,889
5Box Elder County, UT58199.7$4.1M+12.7%#632 of 1,889
6Davis County, UT5513111.3$4.1M+4.8%#750 of 1,889
7Iron County, UT48178.4$4.3M+16.4%#994 of 1,889
8Salt Lake County, UT4749111.5$3.8M+2.9%#1,041 of 1,889
9Wasatch County, UT472721.0$2.4M+9.9%#1,057 of 1,889
10Utah County, UT4630615.1$3M+14.5%#1,099 of 1,889

Other business types in Wasatch County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Wasatch County, UT?

Map listings as of September 2026 show 27 bakeries and dessert shops in Wasatch County. 7 of them (26%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 9 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.

How much do households in Wasatch County, UT spend on food away from home?

About $64.3M a year, or $4,994 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 27 bakeries and dessert shops on map listings, it comes to $2.4M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 12,880 households in Wasatch County and national spending patterns by income.

How does Wasatch County, UT compare with the U.S. for bakeries and dessert shops?

Wasatch County has 21.0 bakeries and dessert shops per 10,000 households, 2.1 times the U.S. rate of 9.8. Spending per shop is $2.4M, 43% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Wasatch County would have about 16, against 27 on map listings. There is one business with payroll in the industry for every 1,431 households, against one for every 1,369 across the U.S.

How fast is Wasatch County, UT growing?

Population estimates put Wasatch County at 38,514 people in 2025, up 9.9% since 2020, faster than the U.S. (+3.1%). It has 12,880 households. The median household income in Wasatch County is $117,608 a year, 46% above the U.S. median of $80,734. That rose 38.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wasatch County scores 47 for bakeries and dessert shops (lower middle), #1,057 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wasatch County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Wasatch County

Screening a site or an acquisition in Wasatch County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.