Groundwork

Pets · County · Utah

Pet businesses in Wasatch County, UT

The pet businesses in Wasatch County, UT, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #320 of 2,200 scored counties
#9 of 17 scored counties in Utah

Listings
18
2 chain locations (11%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$16.3M
On pets · $1,266 a household
Spending per listing
$906K
3% above the U.S.
Listings per 10k households
14.0
35% above the U.S.
Population, 2025
38,514
+9.9% since 2020

See the pet businesses around any address in Wasatch County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 18 pet businesses in Wasatch County. Chain locations make up 11% of them, against 17% across the U.S. Per 10,000 households, that is 14.0, 35% above the U.S. rate of 10.4.

Household spending on pets in Wasatch County comes to about $16.3M a year: $1,266 per household, 39% above the U.S. average. Spread across 18 pet businesses, that is $906K per business, 3% above the U.S. figure of $878K.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Wasatch County was 10 in 2023. That is one for every 1,288 households, against one for every 1,852 across the U.S. Official counts list 35 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $268K have gone to businesses classed as pet care, veterinarians and pet stores in Wasatch County.

Between 2020 and 2025, the population of Wasatch County grew 9.9%, faster than the U.S. (+3.1%). The Groundwork market score for pet businesses in Wasatch County is 69 (upper middle), #320 of 2,200 scored counties and #9 of 17 scored counties in Utah. That puts it in the top quarter of counties.

How Wasatch County compares

The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Wasatch County, UT compared with Utah and the U.S.
MeasureWasatch CountyUtahU.S.
Listings per 10k households14.010.610.4
Spending per listing$906K$1M$878K
Households per official establishment1,2881,7171,852
Official establishment growth, 2019–2023n/a+34.8%+11.4%
Population growth, 2020–2025+9.9%+7.8%+3.1%
Spending per household on pets$1,266$1,083$909
Median household income$117,608$95,166$80,734
Groundwork market score6975

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 10
Employees, 2023
84
Annual payroll, 2023
$2.8M
One-person businesses, 2023
35Businesses with no payroll
Map listings, September 2026
182 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$268K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Wasatch County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wasatch County

Population, 2025 estimate
38,514+9.9% since 2020
Households
12,880
Median age
36.5
Homes lived in by their owners
80%
Vehicles per household
2.4
Land area
1,177 sq. mi.
People per square mile
31
Median household income
$117,608+38.1% vs. 2015–2019, before inflation
Average household income
$167,205
Median home value
$787,300
Jobs located here
11,903
Daytime population
27,619Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wasatch County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Utah

Every Utah market ranked →

The highest-scoring counties in Utah for pet businesses, numbered among those based in Utah, with Wasatch County marked.

Top counties in Utah

Counties in Utah ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Utah County, UT871919.4$1.2M+14.5%#15 of 2,200
2Weber County, UT83879.2$1.1M+5.8%#43 of 2,200
3Tooele County, UT813213.4$833K+19.2%#64 of 2,200
4Cache County, UT78378.3$1.2M+8.5%#103 of 2,200
5Duchesne County, UT77811.6$814K+6.3%#125 of 2,200
6Salt Lake County, UT734139.7$1.1M+2.9%#190 of 2,200
7Davis County, UT7113811.9$990K+4.8%#245 of 2,200
8Washington County, UT717310.5$937K+17.4%#249 of 2,200
9Wasatch County, UT691814.0$906K+9.9%#320 of 2,200
10Iron County, UT672311.4$774K+16.4%#403 of 2,200

Other business types in Wasatch County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Wasatch County, UT?

Wasatch County has 18 pet businesses on map listings as of September 2026. 2 of them (11%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 10 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 35 one-person businesses without payroll.

How much do households in Wasatch County, UT spend on pets?

About $16.3M a year, or $1,266 per household. That is 39% above the U.S. average (an index of 139, where 100 is the U.S. average). Spread across the 18 pet businesses on map listings, it comes to $906K per business. It is estimated from the incomes of the 12,880 households in Wasatch County and national spending patterns by income.

How does Wasatch County, UT compare with the U.S. for pet businesses?

Wasatch County has 14.0 pet businesses per 10,000 households, 35% above the U.S. rate of 10.4. Spending per business is $906K, 3% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Wasatch County would have about 19, against 18 on map listings. There is one business with payroll in the industry for every 1,288 households, against one for every 1,852 across the U.S.

How fast is Wasatch County, UT growing?

Population estimates put Wasatch County at 38,514 people in 2025, up 9.9% since 2020, faster than the U.S. (+3.1%). It has 12,880 households. The median household income in Wasatch County is $117,608 a year, 46% above the U.S. median of $80,734. That rose 38.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wasatch County scores 69 for pet businesses (upper middle), #320 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wasatch County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Wasatch County

Screening a site or an acquisition in Wasatch County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wasatch County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.