Fitness and classes · County · Minnesota
Gyms and studios in Morrison County, MN
How Morrison County, MN compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #175 of 2,088 scored counties
#9 of 63 scored counties in Minnesota
- Listings
- 11
- 6 chain locations (55%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $11.4M
- On memberships, classes and admissions · $809 a household
- Spending per listing
- $1M
- 56% above the U.S.
- Listings per 10k households
- 7.8
- 48% below the U.S.
- Population, 2025
- 34,620
- +1.9% since 2020
See the gyms and studios around any address in Morrison County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Morrison County scores 73 (upper middle) on the Groundwork market score for gyms and studios, ranking #175 of 2,088 scored counties and #9 of 63 scored counties in Minnesota. That puts it in the top 10% of counties for gyms and studios.
Household spending on memberships, classes and admissions in Morrison County comes to about $11.4M a year: $809 per household, 18% below the U.S. average. That is about $1M of household spending for each location on map listings, 56% above the U.S. figure of $662K.
Morrison County has 11 gyms and studios on map listings as of September 2026. Of those, 6 are chain locations, or 55%, against 20% across the U.S. Per 10,000 households, that is 7.8, 48% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Morrison County was 4 in 2023. That is one for every 3,521 households, against one for every 1,641 across the U.S. Between 2020 and 2025, the population of Morrison County grew 1.9%, slower than the U.S. (+3.1%).
How Morrison County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morrison County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 14.7 | 14.9 |
| Spending per listing | $1M | $739K | $662K |
| Households per official establishment | 3,521 | 1,674 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +2.1% | +8.2% |
| Population growth, 2020–2025 | +1.9% | +2.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $809 | $1,085 | $983 |
| Median household income | $69,446 | $89,062 | $80,734 |
| Groundwork market score | 73 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 26
- Annual payroll, 2023
- $158K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 116 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Morrison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morrison County
- Population, 2025 estimate
- 34,620+1.9% since 2020
- Households
- 14,084
- Median age
- 43.4
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 1,125 sq. mi.
- People per square mile
- 30
- Median household income
- $69,446+20.1% vs. 2015–2019, before inflation
- Average household income
- $88,368
- Median home value
- $248,500
- Jobs located here
- 10,632
- Daytime population
- 29,184Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morrison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Morrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for gyms and studios, numbered among those based in Minnesota, with Morrison County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Isanti County, MN | 86 | 17 | 10.4 | $902K | +7.3% | #24 of 2,088 |
| 2Pine County, MN | 82 | 7 | 5.7 | $1.4M | +5.5% | #44 of 2,088 |
| 3Cass County, MN | 82 | 8 | 6.2 | $1.3M | +4.2% | #45 of 2,088 |
| 4Clay County, MN | 78 | 26 | 9.8 | $937K | +3.6% | #93 of 2,088 |
| 5Scott County, MN | 77 | 75 | 13.6 | $1.1M | +5.1% | #103 of 2,088 |
| 6Kanabec County, MN | 77 | 5 | 7.6 | $1M | +3.6% | #104 of 2,088 |
| 7Todd County, MN | 75 | 6 | 5.9 | $1.3M | +3.0% | #134 of 2,088 |
| 8Benton County, MN | 73 | 12 | 7.2 | $1.2M | +0.9% | #171 of 2,088 |
| 9Morrison County, MN | 73 | 11 | 7.8 | $1M | +1.9% | #175 of 2,088 |
| 10Anoka County, MN | 73 | 170 | 12.4 | $931K | +4.7% | #182 of 2,088 |
Other business types in Morrison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes73
- Gyms64
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Morrison County, MN?
Map listings as of September 2026 show 11 gyms and studios in Morrison County. 6 of them (55%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Morrison County, MN spend on memberships, classes and admissions?
About $11.4M a year, or $809 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 11 gyms and studios on map listings, it comes to $1M per location. It is estimated from the incomes of the 14,084 households in Morrison County and national spending patterns by income.
How does Morrison County, MN compare with the U.S. for gyms and studios?
Morrison County has 7.8 gyms and studios per 10,000 households, 48% below the U.S. rate of 14.9. Spending per location is $1M, 56% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Morrison County would have about 17, against 11 on map listings. There is one business with payroll in the industry for every 3,521 households, against one for every 1,641 across the U.S.
How fast is Morrison County, MN growing?
Population estimates put Morrison County at 34,620 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 14,084 households. The median household income in Morrison County is $69,446 a year, 14% below the U.S. median of $80,734. That rose 20.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morrison County scores 73 for gyms and studios (upper middle), #175 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morrison County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Morrison County
Screening a site or an acquisition in Morrison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morrison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.