Fitness and classes · County · Minnesota
Gyms and studios in Cass County, MN
The gyms and studios in Cass County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 82 out of 100: High
Ranked #45 of 2,088 scored counties
#3 of 63 scored counties in Minnesota
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $10.6M
- On memberships, classes and admissions · $821 a household
- Spending per listing
- $1.3M
- Twice the U.S.
- Listings per 10k households
- 6.2
- 58% below the U.S.
- Population, 2025
- 31,430
- +4.2% since 2020
See the gyms and studios around any address in Cass County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Cass County has a Groundwork market score of 82 (high): #45 of 2,088 scored counties and #3 of 63 scored counties in Minnesota. That puts it in the top 10% of counties for gyms and studios.
Map listings as of September 2026 show 8 gyms and studios in Cass County. One of them (13%) is a chain location, against 20% across the U.S. That is 6.2 per 10,000 households, 58% below the U.S. rate of 14.9.
Households in Cass County spend about $10.6M a year on memberships, classes and admissions, or $821 per household, 16% below the U.S. average. That is about $1.3M of household spending for each location on map listings, twice the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Cass County was 3 in 2023. That is one for every 4,291 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $250K has gone to businesses classed as fitness centers and recreation instruction in Cass County. Population estimates show Cass County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%).
How Cass County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cass County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.2 | 14.7 | 14.9 |
| Spending per listing | $1.3M | $739K | $662K |
| Households per official establishment | 4,291 | 1,674 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +2.1% | +8.2% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $821 | $1,085 | $983 |
| Median household income | $68,874 | $89,062 | $80,734 |
| Groundwork market score | 82 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 9
- Annual payroll, 2023
- $460K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $250K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Cass County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cass County
- Population, 2025 estimate
- 31,430+4.2% since 2020
- Households
- 12,874
- Median age
- 48.1
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.1
- Land area
- 2,022 sq. mi.
- People per square mile
- 15
- Median household income
- $68,874+31.9% vs. 2015–2019, before inflation
- Average household income
- $90,608
- Median home value
- $288,300
- Jobs located here
- 10,189
- Daytime population
- 29,141Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for gyms and studios, numbered among those based in Minnesota, with Cass County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Isanti County, MN | 86 | 17 | 10.4 | $902K | +7.3% | #24 of 2,088 |
| 2Pine County, MN | 82 | 7 | 5.7 | $1.4M | +5.5% | #44 of 2,088 |
| 3Cass County, MN | 82 | 8 | 6.2 | $1.3M | +4.2% | #45 of 2,088 |
| 4Clay County, MN | 78 | 26 | 9.8 | $937K | +3.6% | #93 of 2,088 |
| 5Scott County, MN | 77 | 75 | 13.6 | $1.1M | +5.1% | #103 of 2,088 |
| 6Kanabec County, MN | 77 | 5 | 7.6 | $1M | +3.6% | #104 of 2,088 |
| 7Todd County, MN | 75 | 6 | 5.9 | $1.3M | +3.0% | #134 of 2,088 |
| 8Benton County, MN | 73 | 12 | 7.2 | $1.2M | +0.9% | #171 of 2,088 |
| 9Morrison County, MN | 73 | 11 | 7.8 | $1M | +1.9% | #175 of 2,088 |
| 10Anoka County, MN | 73 | 170 | 12.4 | $931K | +4.7% | #182 of 2,088 |
Other business types in Cass County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes82
- Gyms78
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Cass County, MN?
There are 8 gyms and studios on map listings in Cass County as of September 2026. One of them (13%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Cass County, MN spend on memberships, classes and admissions?
About $10.6M a year, or $821 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 8 gyms and studios on map listings, it comes to $1.3M per location. It is estimated from the incomes of the 12,874 households in Cass County and national spending patterns by income.
How does Cass County, MN compare with the U.S. for gyms and studios?
Cass County has 6.2 gyms and studios per 10,000 households, 58% below the U.S. rate of 14.9. Spending per location is $1.3M, twice the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Cass County would have about 16, against 8 on map listings. There is one business with payroll in the industry for every 4,291 households, against one for every 1,641 across the U.S.
How fast is Cass County, MN growing?
Population estimates put Cass County at 31,430 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 12,874 households. Median household income in Cass County is $68,874, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cass County scores 82 for gyms and studios (high), #45 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Cass County
Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.