Groundwork

Pets · County · Michigan

Pet grooming and boarding businesses in Ionia County, MI

Competitor counts, household spending and official business counts for pet grooming and boarding businesses in Ionia County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #1,183 of 1,461 scored counties
#37 of 57 scored counties in Michigan

Listings
11
0 chain locations (0%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$18.6M
On pets · $798 a household
Spending per listing
$1.7M
33% below the U.S.
Listings per 10k households
4.7
31% above the U.S.
Population, 2025
66,557
−0.5% since 2020

See the pet grooming and boarding businesses around any address in Ionia County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Ionia County scores 30 (lower middle) on the Groundwork market score for pet grooming and boarding businesses, ranking #1,183 of 1,461 scored counties and #37 of 57 scored counties in Michigan. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 11 pet grooming and boarding businesses in Ionia County. None of them are chain locations, against 9% across the U.S. Per 10,000 households, that is 4.7, 31% above the U.S. rate of 3.6.

At $798 per household (12% below the U.S. average), households in Ionia County spend about $18.6M a year on pets. Spread across 11 pet grooming and boarding businesses, that is $1.7M per business, 33% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

Official counts show 8 businesses with payroll classed as pet care (except veterinary) in Ionia County in 2023. That is one for every 2,919 households, against one for every 5,057 across the U.S. Between 2020 and 2025, the population of Ionia County declined 0.5%, against +3.1% for the U.S.

How Ionia County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Ionia County, MI compared with Michigan and the U.S.
MeasureIonia CountyMichiganU.S.
Listings per 10k households4.73.83.6
Spending per listing$1.7M$2.2M$2.5M
Households per official establishment2,9195,9955,057
Official establishment growth, 2019–2023n/a+33.1%+25.2%
Population growth, 2020–2025−0.5%+0.6%+3.1%
Spending per household on pets$798$843$909
Median household income$75,611$72,875$80,734
Groundwork market score3045

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 8
Employees, 2023
33
Annual payroll, 2023
$941K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
110 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care (except veterinary) in Ionia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ionia County

Population, 2025 estimate
66,557−0.5% since 2020
Households
23,355
Median age
39.4
Homes lived in by their owners
77%
Vehicles per household
2.0
Land area
571 sq. mi.
People per square mile
117
Median household income
$75,611+32.6% vs. 2015–2019, before inflation
Average household income
$88,563
Median home value
$198,500
Jobs located here
18,430
Daytime population
58,714Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ionia County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for pet grooming and boarding businesses, numbered among those based in Michigan, with Ionia County marked.

Top counties in Michigan

Counties in Michigan ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Clinton County, MI73103.2$3M+1.6%#158 of 1,461
2Wayne County, MI671402.0$3.9M−1.1%#292 of 1,461
3Kent County, MI67893.5$2.6M+2.5%#303 of 1,461
4Oakland County, MI661973.7$2.8M+1.2%#321 of 1,461
5Monroe County, MI66223.5$2.5M+0.7%#324 of 1,461
6Macomb County, MI641253.5$2.5M+0.7%#379 of 1,461
7Ottawa County, MI64494.4$2.1M+3.9%#387 of 1,461
8Washtenaw County, MI59593.9$2.5M−0.4%#511 of 1,461
9Livingston County, MI58303.9$2.7M+1.7%#525 of 1,461
10Newaygo County, MI5773.6$2.1M+3.1%#561 of 1,461
37Ionia County, MI30114.7$1.7M−0.5%#1,183 of 1,461

Other business types in Ionia County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Ionia County, MI?

There are 11 pet grooming and boarding businesses on map listings in Ionia County as of September 2026. None of them are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 8 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Ionia County, MI spend on pets?

About $18.6M a year, or $798 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 11 pet grooming and boarding businesses on map listings, it comes to $1.7M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 23,355 households in Ionia County and national spending patterns by income.

How does Ionia County, MI compare with the U.S. for pet grooming and boarding businesses?

Ionia County has 4.7 pet grooming and boarding businesses per 10,000 households, 31% above the U.S. rate of 3.6. Spending per business is $1.7M, 33% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Ionia County would have about 7, against 11 on map listings. There is one business with payroll in the industry for every 2,919 households, against one for every 5,057 across the U.S.

How fast is Ionia County, MI growing?

Population estimates put Ionia County at 66,557 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 23,355 households. The median household income in Ionia County is $75,611 a year, 6% below the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ionia County scores 30 for pet grooming and boarding businesses (lower middle), #1,183 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ionia County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Ionia County

Screening a site or an acquisition in Ionia County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.