Groundwork

Pets · County · Michigan

Pet stores in Ionia County, MI

How Ionia County, MI compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
3 chain locations (75%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$18.6M
On pets · $798 a household
Spending per listing
$4.7M
3% above the U.S.
Listings per 10k households
1.7
15% below the U.S.
Population, 2025
66,557
−0.5% since 2020

See the pet stores around any address in Ionia County

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $798 per household (12% below the U.S. average), households in Ionia County spend about $18.6M a year on pets. That is about $4.7M of household spending for each store on map listings, 3% above the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.

Ionia County has 4 pet stores on map listings as of September 2026. That is 1.7 per 10,000 households, 15% below the U.S. rate of 2.0.

Official counts don’t publish a figure for pet and pet supplies stores in Ionia County, since they leave out counts under 3. Since fiscal 2022, 2 SBA-backed loans worth $170K have gone to businesses classed as pet and pet supplies stores in Ionia County.

Population estimates put the population change in Ionia County from 2020 to 2025 at −0.5%, against +3.1% for the U.S. With 4 pet stores on map listings, Ionia County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Ionia County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Ionia County, MI compared with Michigan and the U.S.
MeasureIonia CountyMichiganU.S.
Listings per 10k households1.71.82.0
Spending per listing$4.7M$4.6M$4.5M
Households per official establishmentn/a13,96013,024
Official establishment growth, 2019–2023n/a−3.6%−1.6%
Population growth, 2020–2025−0.5%+0.6%+3.1%
Spending per household on pets$798$843$909
Median household income$75,611$72,875$80,734
Groundwork market scoreNot scored46

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
43 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$170K

SBA-backed loans to businesses classed as pet and pet supplies stores in Ionia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ionia County

Population, 2025 estimate
66,557−0.5% since 2020
Households
23,355
Median age
39.4
Homes lived in by their owners
77%
Vehicles per household
2.0
Land area
571 sq. mi.
People per square mile
117
Median household income
$75,611+32.6% vs. 2015–2019, before inflation
Average household income
$88,563
Median home value
$198,500
Jobs located here
18,430
Daytime population
58,714Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ionia County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet stores across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for pet stores, numbered among those based in Michigan, with Ionia County marked.

Top counties in Michigan

Counties in Michigan ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Muskegon County, MI7071.0$7.2M+1.8%#162 of 974
2Clinton County, MI7051.6$5.9M+1.6%#164 of 974
3Ottawa County, MI70222.0$4.8M+3.9%#173 of 974
4Oakland County, MI631021.9$5.3M+1.2%#265 of 974
5Wayne County, MI60891.3$6.1M−1.1%#309 of 974
6Eaton County, MI6081.8$4.8M+0.4%#317 of 974
7Berrien County, MI57111.7$4.6M−1.3%#366 of 974
8St. Clair County, MI57131.9$4.2M+0.1%#367 of 974
9Ingham County, MI56181.5$5.1M+1.7%#377 of 974
10Kent County, MI55501.9$4.6M+2.5%#397 of 974
Ionia County, MINot scored41.7$4.7M−0.5%

Other business types in Ionia County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in Ionia County, MI?

Map listings as of September 2026 show 4 pet stores in Ionia County. The listings count pet stores. No official count is published for pet and pet supplies stores in Ionia County: counts under 3 are left out.

How much do households in Ionia County, MI spend on pets?

About $18.6M a year, or $798 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 4 pet stores on map listings, it comes to $4.7M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 23,355 households in Ionia County and national spending patterns by income.

How does Ionia County, MI compare with the U.S. for pet stores?

Ionia County has 1.7 pet stores per 10,000 households, 15% below the U.S. rate of 2.0. Spending per store is $4.7M, 3% above the U.S. figure of $4.5M. The count on map listings matches the U.S. ratio of pet stores to household spending.

How fast is Ionia County, MI growing?

Population estimates put Ionia County at 66,557 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 23,355 households. The median household income in Ionia County is $75,611 a year, 6% below the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ionia County has no market score for pet stores: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ionia County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in Ionia County

Screening a site or an acquisition in Ionia County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ionia County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.