Groundwork

Groceries and convenience · County · Wisconsin

Grocery stores in Lafayette County, WI

Competitor counts, household spending and official business counts for grocery stores in Lafayette County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #1,203 of 2,070 scored counties
#41 of 61 scored counties in Wisconsin

Listings
8
3 chain locations (38%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$40.3M
On groceries · $5,962 a household
Spending per listing
$5M
46% below the U.S.
Listings per 10k households
11.8
74% above the U.S.
Population, 2025
17,478
+5.2% since 2020

See the grocery stores around any address in Lafayette County

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on groceries in Lafayette County comes to about $40.3M a year: $5,962 per household, 6% below the U.S. average. That works out to $5M per store, 46% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.

Lafayette County has 8 grocery stores on map listings as of September 2026. Of those, 3 are chain locations, or 38%, against 37% across the U.S. That is 11.8 per 10,000 households, 74% above the U.S. rate of 6.8.

In 2023, official counts showed 3 businesses with payroll in Lafayette County classed as supermarkets and grocery stores. That is one for every 2,254 households, against one for every 2,053 across the U.S.

Population estimates put the population change in Lafayette County from 2020 to 2025 at +5.2%, faster than the U.S. (+3.1%). Lafayette County scores 45 (lower middle) on the Groundwork market score for grocery stores, ranking #1,203 of 2,070 scored counties and #41 of 61 scored counties in Wisconsin.

How Lafayette County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Lafayette County, WI compared with Wisconsin and the U.S.
MeasureLafayette CountyWisconsinU.S.
Listings per 10k households11.86.56.8
Spending per listing$5M$9.3M$9.3M
Households per official establishment2,2542,5402,053
Official establishment growth, 2019–2023n/a+1.1%0.0%
Population growth, 2020–2025+5.2%+1.3%+3.1%
Spending per household on groceries$5,962$6,105$6,319
Median household income$76,462$77,485$80,734
Groundwork market score4549

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 3
Employees, 2023
69
Annual payroll, 2023
$1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
83 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as supermarkets and grocery stores in Lafayette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lafayette County

Population, 2025 estimate
17,478+5.2% since 2020
Households
6,763
Median age
40.8
Homes lived in by their owners
80%
Vehicles per household
2.2
Land area
634 sq. mi.
People per square mile
27
Median household income
$76,462+26.0% vs. 2015–2019, before inflation
Average household income
$92,228
Median home value
$194,500
Jobs located here
5,035
Daytime population
13,670Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lafayette County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for grocery stores, numbered among those based in Wisconsin, with Lafayette County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI8773.3$19.4M+2.9%#78 of 2,070
2St. Croix County, WI87174.5$14.8M+4.7%#81 of 2,070
3Waukesha County, WI82834.9$13.8M+2.4%#154 of 2,070
4Dane County, WI811305.2$12.5M+4.9%#172 of 2,070
5Ozaukee County, WI80184.7$14.2M+3.0%#188 of 2,070
6Outagamie County, WI80364.6$13.7M+2.6%#189 of 2,070
7Washington County, WI79264.6$14.3M+1.8%#215 of 2,070
8Eau Claire County, WI77245.4$11.3M+3.0%#254 of 2,070
9Chippewa County, WI73134.8$12.5M+1.9%#337 of 2,070
10Winnebago County, WI73365.0$12.1M+1.4%#338 of 2,070
41Lafayette County, WI45811.8$5M+5.2%#1,203 of 2,070

Other business types in Lafayette County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in Lafayette County, WI?

Map listings as of September 2026 show 8 grocery stores in Lafayette County. 3 of them (38%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 3 businesses with payroll classed as supermarkets and grocery stores in 2023.

How much do households in Lafayette County, WI spend on groceries?

About $40.3M a year, or $5,962 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 8 grocery stores on map listings, it comes to $5M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 6,763 households in Lafayette County and national spending patterns by income.

How does Lafayette County, WI compare with the U.S. for grocery stores?

Lafayette County has 11.8 grocery stores per 10,000 households, 74% above the U.S. rate of 6.8. Spending per store is $5M, 46% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, Lafayette County would have about 4, against 8 on map listings. There is one business with payroll in the industry for every 2,254 households, against one for every 2,053 across the U.S.

How fast is Lafayette County, WI growing?

Population estimates put Lafayette County at 17,478 people in 2025, up 5.2% since 2020, faster than the U.S. (+3.1%). It has 6,763 households. The median household income in Lafayette County is $76,462 a year, 5% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lafayette County scores 45 for grocery stores (lower middle), #1,203 of 2,070 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lafayette County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in Lafayette County

Screening a site or an acquisition in Lafayette County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.