Beauty and personal care · Small-town market · Georgia
Hair salons in the Vidalia, GA area
The hair salons in the Vidalia, GA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #462 of 538 scored small-town markets
#17 of 23 scored small-town markets based in Georgia
- Listings
- 45
- 9 chain locations (20%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $10.3M
- On personal care products and services · $760 a household
- Spending per listing
- $229K
- 47% below the U.S.
- Listings per 10k households
- 33.2
- 42% above the U.S.
- Population, 2025
- 36,180
- +1.5% since 2020
See the hair salons around any address in the Vidalia area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vidalia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Vidalia area has a Groundwork market score of 33 (lower middle): #462 of 538 scored small-town markets and #17 of 23 scored small-town markets based in Georgia. That puts it in the bottom quarter of small-town markets.
At $760 per household (24% below the U.S. average), households in the Vidalia area spend about $10.3M a year on personal care products and services. Spread across 45 hair salons, that is $229K per salon, 47% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Vidalia area has 45 hair salons on map listings as of September 2026. 9 of them (20%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 33.2, 42% above the U.S. rate of 23.4.
Official counts show 4 businesses with payroll classed as beauty salons in the Vidalia area in 2023. That is one for every 3,388 households, against one for every 1,535 across the U.S. Population estimates show the Vidalia area grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Vidalia area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vidalia area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.2 | 29.5 | 23.4 |
| Spending per listing | $229K | $314K | $430K |
| Households per official establishment | 3,388 | 1,590 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +13.6% | +6.0% |
| Population growth, 2020–2025 | +1.5% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $760 | $926 | $1,005 |
| Median household income | $52,500 | $77,353 | $80,734 |
| Groundwork market score | 33 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 8
- Annual payroll, 2023
- $158K
- One-person businesses, 2023
- 146Businesses with no payroll
- Map listings, September 2026
- 459 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Vidalia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vidalia area
- Population, 2025 estimate
- 36,180+1.5% since 2020
- Households
- 13,552
- Median age
- 38.3
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 605 sq. mi.
- People per square mile
- 59
- Median household income
- $52,500+29.6% vs. 2015–2019, before inflation
- Average household income
- $70,859
- Median home value
- $133,500
- Jobs located here
- 13,897
- Daytime population
- 36,383Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vidalia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Vidalia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Georgia
Every Georgia market ranked →The highest-scoring small-town markets in Georgia for hair salons, numbered among those based in Georgia, with the Vidalia area marked.
Top small-town markets in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Moultrie, GA | 63 | 27 | 16.1 | $469K | +3.3% | #122 of 538 |
| 2Kingsland, GA | 61 | 37 | 17.1 | $512K | +9.5% | #137 of 538 |
| 3Jefferson, GA | 57 | 67 | 23.6 | $415K | +29.3% | #191 of 538 |
| 4Douglas, GA | 54 | 32 | 17.2 | $423K | +2.9% | #231 of 538 |
| 5Thomasville, GA | 53 | 62 | 21.5 | $371K | +1.3% | #249 of 538 |
| 6Cornelia, GA | 51 | 38 | 22.7 | $373K | +9.3% | #268 of 538 |
| 7Dublin, GA | 51 | 49 | 22.5 | $342K | +2.8% | #270 of 538 |
| 8LaGrange, GA-AL | 49 | 101 | 25.0 | $311K | +3.0% | #289 of 538 |
| 9Thomaston, GA | 48 | 18 | 17.0 | $456K | +2.7% | #291 of 538 |
| 10Toccoa, GA | 48 | 21 | 20.0 | $373K | +3.8% | #297 of 538 |
| 17Vidalia, GA | 33 | 45 | 33.2 | $229K | +1.5% | #462 of 538 |
Other business types in the Vidalia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons33
- Barbershops
- Nail salons21
- Spas and skin care29
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Vidalia, GA area?
Map listings as of September 2026 show 45 hair salons in the Vidalia area. 9 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 146 one-person businesses have no payroll, by official counts.
How much do households in the Vidalia, GA area spend on personal care products and services?
About $10.3M a year, or $760 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 45 hair salons on map listings, it comes to $229K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 13,552 households in the Vidalia area and national spending patterns by income.
How does the Vidalia, GA area compare with the U.S. for hair salons?
The Vidalia area has 33.2 hair salons per 10,000 households, 42% above the U.S. rate of 23.4. Spending per salon is $229K, 47% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Vidalia area would have about 24, against 45 on map listings. There is one business with payroll in the industry for every 3,388 households, against one for every 1,535 across the U.S.
How fast is the Vidalia, GA area growing?
Population estimates put the Vidalia area at 36,180 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 13,552 households. Median household income in the Vidalia area is $52,500, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vidalia area scores 33 for hair salons (lower middle), #462 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vidalia area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Vidalia area
Screening a site or an acquisition in the Vidalia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vidalia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.