Real estate · County · Georgia
Real estate businesses in Paulding County, GA
Competitor counts, household spending and official business counts for real estate businesses in Paulding County, GA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #213 of 2,229 scored counties
#15 of 106 scored counties in Georgia
- Listings
- 109
- 6 chain locations (6%)
- Official establishments
- 91
- +19.7% since 2019
- Household spending a year
- $994.7M
- On rent and homeowner costs · $16,576 a household
- Housing spending per listing (U.S. = 100)
- 211
- 2.1 times the U.S.
- Listings per 10k households
- 18.2
- 53% below the U.S.
- Population, 2025
- 190,996
- +12.7% since 2020
See the real estate businesses around any address in Paulding County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Paulding County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate businesses in Paulding County is 70 (upper middle), #213 of 2,229 scored counties and #15 of 106 scored counties in Georgia. That puts it in the top 10% of counties for real estate businesses.
As of September 2026, map listings count 109 real estate businesses in Paulding County. Chain locations make up 6% of them, against 6% across the U.S. Per 10,000 households, that is 18.2, 53% below the U.S. rate of 38.5.
Household spending on rent and homeowner costs in Paulding County comes to about $994.7M a year: $16,576 per household, in line with the U.S. average. Housing spending per office is 2.1 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 91 businesses with payroll in Paulding County classed as real estate agents, property managers, mortgage lenders and inspectors, up 19.7% from 2019. That is one for every 659 households, against one for every 414 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $95K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Paulding County. Population estimates put the population change in Paulding County from 2020 to 2025 at +12.7%, faster than the U.S. (+3.1%).
How Paulding County compares
The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Paulding County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.2 | 39.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 211 | 92 | 100 |
| Households per official establishment | 659 | 377 | 414 |
| Official establishment growth, 2019–2023 | +19.7% | +20.8% | +15.8% |
| Population growth, 2020–2025 | +12.7% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $16,576 | $15,525 | $16,661 |
| Median household income | $98,031 | $77,353 | $80,734 |
| Groundwork market score | 70 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 76 → 91+19.7% over the period
- Employees, 2023
- 257
- Annual payroll, 2023
- $15M
- One-person businesses, 2023
- 855Businesses with no payroll
- Map listings, September 2026
- 1096 chain locations
- Listings at the U.S. rate for this spending
- 230The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $95K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Paulding County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Paulding County
- Population, 2025 estimate
- 190,996+12.7% since 2020
- Households
- 60,008
- Median age
- 37.5
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 312 sq. mi.
- People per square mile
- 573
- Median household income
- $98,031+43.4% vs. 2015–2019, before inflation
- Average household income
- $113,444
- Median home value
- $326,300
- Jobs located here
- 29,361
- Daytime population
- 119,651Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Paulding County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Paulding County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for real estate businesses, numbered among those based in Georgia, with Paulding County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, GA | 80 | 12 | 10.7 | 302 | +8.8% | #23 of 2,229 |
| 2Murray County, GA | 79 | 6 | 3.9 | 828 | +4.0% | #31 of 2,229 |
| 3Banks County, GA | 79 | 5 | 7.3 | 459 | +17.3% | #36 of 2,229 |
| 4Lamar County, GA | 79 | 10 | 14.0 | 241 | +12.9% | #42 of 2,229 |
| 5Peach County, GA | 78 | 9 | 8.5 | 399 | +6.5% | #49 of 2,229 |
| 6Haralson County, GA | 78 | 13 | 11.1 | 307 | +10.0% | #55 of 2,229 |
| 7Jasper County, GA | 77 | 5 | 8.4 | 395 | +20.2% | #66 of 2,229 |
| 8Jones County, GA | 77 | 10 | 9.3 | 369 | +2.8% | #68 of 2,229 |
| 9Cook County, GA | 76 | 5 | 7.9 | 397 | +5.8% | #78 of 2,229 |
| 10Harris County, GA | 75 | 10 | 7.7 | 507 | +6.8% | #94 of 2,229 |
| 15Paulding County, GA | 70 | 109 | 18.2 | 211 | +12.7% | #213 of 2,229 |
Other business types in Paulding County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Paulding County, GA?
Paulding County has 109 real estate businesses on map listings as of September 2026. 6 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 91 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 19.7% from 2019. Another 855 one-person businesses have no payroll, by official counts.
How much do households in Paulding County, GA spend on rent and homeowner costs?
About $994.7M a year, or $16,576 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). For the 109 real estate businesses on map listings, housing spending per office is 2.1 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 60,008 households in Paulding County and national spending patterns by income.
How does Paulding County, GA compare with the U.S. for real estate businesses?
Paulding County has 18.2 real estate businesses per 10,000 households, 53% below the U.S. rate of 38.5. The index of housing spending per office is 211, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Paulding County would have about 230, against 109 on map listings. There is one business with payroll in the industry for every 659 households, against one for every 414 across the U.S. The official count rose 19.7% from 2019 to 2023, against +15.8% for the U.S.
How fast is Paulding County, GA growing?
Population estimates put Paulding County at 190,996 people in 2025, up 12.7% since 2020, faster than the U.S. (+3.1%). It has 60,008 households. The median household income in Paulding County is $98,031 a year, 21% above the U.S. median of $80,734. That rose 43.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Paulding County scores 70 for real estate businesses (upper middle), #213 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Paulding County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Paulding County
Screening a site or an acquisition in Paulding County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Paulding County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.