Groundwork

Food and drink · Small-town market · Georgia

Pizza places in the Douglas, GA area

How the Douglas, GA area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #393 of 520 scored small-town markets
#6 of 23 scored small-town markets based in Georgia

Listings
22
20 chain locations (91%)
Official establishments
31
All limited-service restaurants · −11.4% since 2019
Household spending a year
$56.3M
On food away from home · $3,033 a household
Spending per listing
$2.6M
50% below the U.S.
Listings per 10k households
11.8
48% above the U.S.
Population, 2025
52,861
+2.9% since 2020

See the pizza places around any address in the Douglas area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Douglas area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pizza places in the Douglas area is 37 (lower middle), #393 of 520 scored small-town markets and #6 of 23 scored small-town markets based in Georgia. That puts it in the bottom quarter of small-town markets.

As of September 2026, map listings count 22 pizza places in the Douglas area. Chain locations make up 91% of them, against 58% across the U.S. That is 11.8 per 10,000 households, 48% above the U.S. rate of 8.0.

At $3,033 per household (25% below the U.S. average), households in the Douglas area spend about $56.3M a year on food away from home. Spread across 22 pizza places, that is $2.6M per pizza place, 50% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 31 businesses with payroll in the Douglas area classed as limited-service restaurants, down 11.4% from 2019. That is one for every 599 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Population estimates show the Douglas area grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%).

How the Douglas area compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Douglas, GA area compared with Georgia and the U.S.
MeasureDouglas areaGeorgiaU.S.
Listings per 10k households11.88.78.0
Spending per listing$2.6M$4.5M$5.1M
Households per official establishment (all limited-service restaurants)599419478
Official establishment growth, 2019–2023−11.4%+9.0%+6.1%
Population growth, 2020–2025+2.9%+5.3%+3.1%
Spending per household on food away from home$3,033$3,917$4,070
Median household income$48,870$77,353$80,734
Groundwork market score3739

Official counts and lending

Businesses

Official establishments, 2019 to 2023
31All limited-service restaurants · −11.4% over the period
Employees, 2023
1,164
Annual payroll, 2023
$20.5M
One-person businesses, 2023
15All limited-service restaurants with no payroll
Map listings, September 2026
2220 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in the Douglas area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Douglas area

Population, 2025 estimate
52,861+2.9% since 2020
Households
18,571
Median age
36.7
Homes lived in by their owners
64%
Vehicles per household
1.8
Land area
935 sq. mi.
People per square mile
55
Median household income
$48,870+20.9% vs. 2015–2019, before inflation
Average household income
$64,317
Median home value
$117,300
Jobs located here
19,923
Daytime population
52,302Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Douglas area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Douglas area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring small-town markets in Georgia for pizza places, numbered among those based in Georgia (a market based in another state is listed without a number), with the Douglas area marked.

Top small-town markets in Georgia

Small-town markets in Georgia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson, GA693211.3$3.7M+29.3%#87 of 520
2Kingsland, GA67156.9$5.3M+9.5%#101 of 520
3Calhoun, GA57198.9$4M+6.9%#180 of 520
4Toccoa, GA5665.7$5.4M+3.8%#186 of 520
5Cornelia, GA541710.1$3.5M+9.3%#221 of 520
6Douglas, GA372211.8$2.6M+2.9%#393 of 520
Eufaula, AL-GA3665.9$5M−1.2%#395 of 520
7Thomaston, GA351211.3$2.9M+2.7%#412 of 520
8Summerville, GA351516.4$1.8M+1.5%#414 of 520
9Statesboro, GA344312.3$2.7M+8.0%#420 of 520

Other business types in the Douglas area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Douglas, GA area?

The Douglas area has 22 pizza places on map listings as of September 2026. 20 of them (91%) are chain locations. The listings count pizza restaurants. Official counts show 31 businesses with payroll classed as limited-service restaurants in 2023, down 11.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 15 one-person businesses have no payroll, by official counts.

How much do households in the Douglas, GA area spend on food away from home?

About $56.3M a year, or $3,033 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 22 pizza places on map listings, it comes to $2.6M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 18,571 households in the Douglas area and national spending patterns by income.

How does the Douglas, GA area compare with the U.S. for pizza places?

The Douglas area has 11.8 pizza places per 10,000 households, 48% above the U.S. rate of 8.0. Spending per pizza place is $2.6M, 50% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Douglas area would have about 11, against 22 on map listings. There is one business with payroll in the industry for every 599 households, against one for every 478 across the U.S. The official count fell 11.4% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Douglas, GA area growing?

Population estimates put the Douglas area at 52,861 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 18,571 households. The median household income in the Douglas area is $48,870 a year, 39% below the U.S. median of $80,734. That rose 20.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Douglas area scores 37 for pizza places (lower middle), #393 of 520 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Douglas area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Douglas area

Screening a site or an acquisition in the Douglas area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Douglas area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.