County profile · South Carolina
Aiken County, SC market data
How Aiken County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 181,515
- +7.3% since 2020
- Households
- 69,916
- Median household income
- $70,609
- +37.4% vs. 2015–2019, before inflation
- Median home value
- $218,000
- Jobs located here
- 65,453
- Highest market score
- 85
- House cleaning, #18 of 847 scored counties
A site report maps the competitors on map listings around any address in Aiken County by name and distance, and the households and spending within reach. Or open the report at the center of Aiken County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Aiken County has an estimated 181,515 people and 69,916 households. Between 2020 and 2025, the population of Aiken County grew 7.3%, faster than the U.S. (+3.1%). Median household income in Aiken County is $70,609, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.4%, before inflation.
Relative to the U.S., household spending in Aiken County runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (71).
Of the business types scored in Aiken County, house cleaning businesses (85), coffee shops and cafes (85) and electricians (82) have the highest Groundwork market scores. For house cleaning businesses, that ranks #18 of 847 scored counties.
Aiken County is part of the Augusta-Richmond County metro area. Against the U.S., map listings per household run highest for pest control companies (64% above the U.S. rate) and lowest for child care centers and preschools (55% below the U.S. rate).
All 56 business types in Aiken County
Highest Groundwork market score first. Each score compares Aiken County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| House cleaning | 85 | #18 of 847 | 9 | 1.3 | $11.2M | 175 | 21 |
| Coffee shops and cafes | 85 | #49 of 2,063 | 37 | 5.3 | $6.9M | 187 | 13 |
| Electricians | 82 | #34 of 1,160 | 7 | 1.0 | $27.9M | 233 | 31 |
| Collision repair and body shops | 81 | #63 of 1,327 | 15 | 2.1 | $4.5M | 146 | 8 |
| Bakeries and dessert shops | 81 | #78 of 1,889 | 44 | 6.3 | $5.8M | 140 | 13 |
| Insurance agencies | 81 | #213 of 2,272 | 85 | 12.2 | $2.2M | 174 | 49 |
| Home repair trades | 79 | #57 of 2,057 | 58 | 8.3 | $3.4M | 139 | 90 |
| Roofing and gutters | 79 | #64 of 1,177 | 19 | 2.7 | $10.3M | 122 | 6 |
| Landscaping and lawn care | 78 | #102 of 1,493 | 29 | 4.1 | $3.5M | 118 | 51 |
| Property management | 77 | #55 of 910 | 11 | 1.6 | Index only | 169 | 14 |
| Grocery stores | 77 | #256 of 2,070 | 37 | 5.3 | $11.2M | 120 | 20 |
| Optometrists and eye care | 76 | #112 of 1,302 | 16 | 2.3 | $4.8M | 152 | 8 |
| Dry cleaners | 75 | #37 of 507 | 5 | 0.7 | $25.6M | 164 | 4 |
| HVAC and plumbing | 75 | #121 of 1,707 | 32 | 4.6 | $6.1M | 128 | 53 |
| Car washes and detailing | 74 | #146 of 1,451 | 26 | 3.7 | $2.6M | 103 | 3 |
| Lawn, cleaning and pest control | 74 | #157 of 1,771 | 54 | 7.7 | $1.9M | 111 | 83 |
| Auto repair shops | 73 | #271 of 2,378 | 124 | 17.7 | $546K | 123 | 49 |
| Laundromats | 71 | #144 of 785 | 7 | 1.0 | $18.3M | 146 | Under 3 |
| Auto repair and car care | 71 | #348 of 2,401 | 226 | 32.3 | $299K | 111 | 73 |
| Gas stations | 71 | #377 of 2,358 | 83 | 11.9 | $2.6M | 110 | 87 |
| Mortgage brokers and lenders | 70 | #122 of 887 | 17 | 2.4 | Index only | 156 | 8 |
| Primary care and pediatrics | 70 | #264 of 1,656 | 29 | 4.1 | $2.6M | 148 | 63 |
| Child care and preschools | 69 | #272 of 1,611 | 18 | 2.6 | $1.7M | 169 | 49 |
| Grocery and convenience stores | 68 | #514 of 2,402 | 138 | 19.7 | $3M | 88 | 36 |
| Pizza | 66 | #441 of 2,090 | 43 | 6.2 | $6M | 117 | 138 |
| Restaurants and cafes | 66 | #522 of 2,405 | 596 | 85.2 | $430K | 116 | 266 |
| Gyms | 65 | #367 of 1,792 | 37 | 5.3 | $1.3M | 101 | 16 |
| Physical therapy | 64 | #338 of 1,422 | 24 | 3.4 | $3.2M | 132 | 24 |
| Pet grooming and boarding | 64 | #386 of 1,461 | 27 | 3.9 | $2.2M | 88 | 16 |
| Funeral homes | 63 | #420 of 1,472 | 19 | 2.7 | $581K | 86 | 15 |
| Hair salons | 61 | #657 of 2,339 | 145 | 20.7 | $420K | 98 | 20 |
| Sit-down restaurants | 61 | #719 of 2,405 | 348 | 49.8 | $736K | 111 | 112 |
| Convenience stores | 61 | #737 of 2,261 | 81 | 11.6 | $5.1M | 65 | 16 |
| Pet stores | 60 | #323 of 974 | 15 | 2.1 | $4M | 89 | 6 |
| Nail salons | 59 | #437 of 1,328 | 40 | 5.7 | $1.5M | 91 | 6 |
| Oil change and quick lube | 58 | #181 of 479 | 6 | 0.9 | $11.3M | 82 | 5 |
| Spas and skin care | 58 | #583 of 1,769 | 50 | 7.2 | $1.2M | 139 | 16 |
| Tire shops | 57 | #616 of 1,530 | 31 | 4.4 | $2.2M | 87 | 12 |
| Clothing, shoes and laundry | 57 | #836 of 2,210 | 130 | 18.6 | $986K | 112 | 44 |
| Martial arts and dance studios | 56 | #508 of 1,334 | 31 | 4.4 | $1.6M | 78 | 8 |
| Dentists and orthodontists | 56 | #730 of 1,886 | 63 | 9.0 | $1.2M | 123 | 46 |
| Clothing and shoe stores | 56 | #836 of 2,087 | 99 | 14.2 | $1.3M | 102 | 40 |
| Yoga, Pilates and fitness studios | 55 | #289 of 777 | 14 | 2.0 | $3.5M | 86 | 16 |
| Chiropractors | 55 | #590 of 1,490 | 31 | 4.4 | $2.5M | 103 | 21 |
| Gyms, studios and classes | 55 | #825 of 2,088 | 82 | 11.7 | $596K | 90 | 24 |
| Doctors, dentists and clinics | 55 | #971 of 2,394 | 376 | 53.8 | $203K | 133 | 168 |
| Pet businesses | 54 | #921 of 2,200 | 93 | 13.3 | $652K | 74 | 46 |
| Veterinarians | 52 | #702 of 1,485 | 32 | 4.6 | $1.9M | 70 | 24 |
| Real estate agents and brokers | 52 | #965 of 2,176 | 185 | 26.5 | Index only | 102 | 45 |
| Real estate | 52 | #1,009 of 2,229 | 219 | 31.3 | Index only | 109 | 82 |
| Salons, barbers and spas | 52 | #1,072 of 2,385 | 280 | 40.0 | $218K | 102 | 46 |
| Fast food and sandwich shops | 52 | #1,083 of 2,222 | 102 | 14.6 | $2.5M | 82 | 138 |
| Pest control | 48 | #382 of 699 | 16 | 2.3 | $6.3M | 61 | 11 |
| Home inspectors | 46 | #234 of 415 | 6 | 0.9 | Index only | 66 | Under 3 |
| Barbershops | 45 | #839 of 1,356 | 41 | 5.9 | $1.5M | 79 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $76.3M | Too few | 6 |
Household spending in Aiken County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $67.7M | $968 | 101 |
| Gasoline and other fuels | $217.5M | $3,111 | 120 |
| Food away from home | $256.1M | $3,663 | 90 |
| Groceries | $413.2M | $5,910 | 94 |
| Personal care products and services | $60.9M | $871 | 87 |
| Child care and other personal services | $30.6M | $437 | 75 |
| Memberships, classes and admissions | $48.9M | $699 | 71 |
| Medical and dental services | $76.3M | $1,091 | 85 |
| Pets | $60.6M | $867 | 95 |
| Clothing, shoes and related services | $128.2M | $1,834 | 89 |
| Vehicle insurance | $185.8M | $2,657 | 136 |
| Home repairs, maintenance and insurance | $195.4M | $2,795 | 93 |
| Lawn care, cleaning and other household services | $100.6M | $1,438 | 102 |
| Rent and homeowner costs | $1B | $14,786 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Aiken County
- Population, 2025 estimate
- 181,515+7.3% since 2020
- Households
- 69,916
- Median age
- 42.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 1,071 sq. mi.
- People per square mile
- 163
- Median household income
- $70,609+37.4% vs. 2015–2019, before inflation
- Average household income
- $93,371
- Median home value
- $218,000
- Jobs located here
- 65,453
- Daytime population
- 171,299Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Aiken County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Aiken County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Edgefield County, SC27,476 people
- Barnwell County, SC20,521 people
- Saluda County, SC19,131 people
- McCormick County, SC9,760 people
- Lexington County, SC304,887 people
- Bamberg County, SC13,042 people
- Allendale County, SC7,661 people
- Greenwood County, SC69,489 people
Questions
How fast is Aiken County, SC growing?
Population estimates put Aiken County at 181,515 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 69,916 households. Median household income rose 37.4% from the 2015–2019 survey, before inflation.
How much do households in Aiken County, SC spend?
Households in Aiken County spend about $1B a year on rent and homeowner costs, $413.2M on groceries and $256.1M on food away from home. Set against the U.S., households in Aiken County spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (71).
Which business types have the highest market scores in Aiken County, SC?
The highest Groundwork market scores in Aiken County are for house cleaning businesses (85), coffee shops and cafes (85) and electricians (82). Aiken County ranks #18 of 847 scored counties for house cleaning businesses.
How does Aiken County, SC compare with the U.S.?
The median household income in Aiken County is $70,609 a year, 13% below the U.S. median of $80,734. The population rose 7.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $218,000, against $332,700 for the U.S. For its number of households, Aiken County has the most map listings, relative to the U.S., for pest control companies (64% above the U.S. rate) and the fewest for child care centers and preschools (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Aiken County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Aiken County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Aiken County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Aiken County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.