Auto · Small-town market · Colorado
Gas stations in the Montrose, CO area
How the Montrose, CO area compares with other small-town markets and the U.S. for gas stations: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 87 out of 100: High
Ranked #7 of 536 scored small-town markets
#1 of 10 scored small-town markets based in Colorado
- Listings
- 18
- 16 chain locations (89%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $53.3M
- On gasoline and other fuels · $2,950 a household
- Spending per listing
- $3M
- 24% above the U.S.
- Listings per 10k households
- 10.0
- 8% below the U.S.
- Population, 2025
- 44,591
- +4.1% since 2020
See the gas stations around any address in the Montrose area
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gas stations in the Montrose area is 87 (high), #7 of 536 scored small-town markets and #1 of 10 scored small-town markets based in Colorado. That puts it in the top 10% of small-town markets for gas stations.
At $2,950 per household (14% above the U.S. average), households in the Montrose area spend about $53.3M a year on gasoline and other fuels. That works out to $3M per station, 24% above the U.S. figure of $2.4M.
The Montrose area has 18 gas stations on map listings as of September 2026. Chain locations make up 89% of them, against 84% across the U.S. That comes to 10.0 for every 10,000 households, 8% below the U.S. rate of 10.9.
In 2023, official counts showed 14 businesses with payroll in the Montrose area classed as gasoline stations. That is one for every 1,291 households, against one for every 1,184 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $2.4M have gone to businesses classed as gasoline stations in the Montrose area. Between 2020 and 2025, the population of the Montrose area grew 4.1%, faster than the U.S. (+3.1%).
How the Montrose area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Montrose area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.0 | 10.3 | 10.9 |
| Spending per listing | $3M | $2.7M | $2.4M |
| Households per official establishment | 1,291 | 1,569 | 1,184 |
| Official establishment growth, 2019–2023 | n/a | −2.5% | −3.1% |
| Population growth, 2020–2025 | +4.1% | +3.9% | +3.1% |
| Spending per household on gasoline and other fuels | $2,950 | $2,756 | $2,595 |
| Median household income | $72,120 | $95,470 | $80,734 |
| Groundwork market score | 87 | 69 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 119
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 1816 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $2.4M
SBA-backed loans to businesses classed as gasoline stations in the Montrose area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Montrose area
- Population, 2025 estimate
- 44,591+4.1% since 2020
- Households
- 18,069
- Median age
- 46.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 2,241 sq. mi.
- People per square mile
- 20
- Median household income
- $72,120
- Average household income
- $89,726
- Median home value
- $388,400
- Jobs located here
- 15,713
- Daytime population
- 41,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Montrose area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for gas stations, numbered among those based in Colorado, with the Montrose area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Montrose, CO | 87 | 18 | 10.0 | $3M | +4.1% | #7 of 536 |
| 2Durango, CO | 77 | 30 | 12.3 | $2.4M | +2.2% | #43 of 536 |
| 3Cañon City, CO | 76 | 23 | 12.8 | $2.3M | +2.4% | #48 of 536 |
| 4Edwards, CO | 60 | 33 | 15.0 | $2M | −2.4% | #166 of 536 |
| 5Steamboat Springs, CO | 58 | 31 | 18.6 | $1.6M | +0.9% | #189 of 536 |
| 6Rifle, CO | 58 | 60 | 18.4 | $1.6M | +1.2% | #190 of 536 |
| 7Fort Morgan, CO | 55 | 25 | 22.6 | $1.3M | +4.2% | #220 of 536 |
| 8Alamosa, CO | 50 | 21 | 18.3 | $1.5M | +2.1% | #278 of 536 |
| 9Sterling, CO | 42 | 11 | 13.4 | $2M | −2.7% | #352 of 536 |
| 10Breckenridge, CO | 42 | 28 | 18.0 | $1.5M | +1.1% | #357 of 536 |
Other business types in the Montrose area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in the Montrose, CO area?
Map listings as of September 2026 show 18 gas stations in the Montrose area. 16 of them (89%) are chain locations. The listings count gas stations. Official counts show 14 businesses with payroll classed as gasoline stations in 2023.
How much do households in the Montrose, CO area spend on gasoline and other fuels?
About $53.3M a year, or $2,950 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 18 gas stations on map listings, it comes to $3M per station. It is estimated from the incomes of the 18,069 households in the Montrose area and national spending patterns by income.
How does the Montrose, CO area compare with the U.S. for gas stations?
The Montrose area has 10.0 gas stations per 10,000 households, 8% below the U.S. rate of 10.9. Spending per station is $3M, 24% above the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, the Montrose area would have about 22, against 18 on map listings. There is one business with payroll in the industry for every 1,291 households, against one for every 1,184 across the U.S.
How fast is the Montrose, CO area growing?
Population estimates put the Montrose area at 44,591 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 18,069 households. Median household income in the Montrose area is $72,120, 11% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Montrose area scores 87 for gas stations (high), #7 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Montrose area. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in the Montrose area
Screening a site or an acquisition in the Montrose area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Montrose area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.