Groundwork

Groceries and convenience · County · Florida

Grocery stores in Osceola County, FL

The grocery stores in Osceola County, FL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #419 of 2,070 scored counties
#26 of 59 scored counties in Florida

Listings
88
43 chain locations (49%)
Official establishments
53
−8.6% since 2019
Household spending a year
$844.2M
On groceries · $5,912 a household
Spending per listing
$9.6M
3% above the U.S.
Listings per 10k households
6.2
9% below the U.S.
Population, 2025
481,718
+23.2% since 2020

See the grocery stores around any address in Osceola County

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $5,912 per household (6% below the U.S. average), households in Osceola County spend about $844.2M a year on groceries. Spread across 88 grocery stores, that is $9.6M per store, 3% above the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.

There are 88 grocery stores on map listings in Osceola County as of September 2026. 43 of them (49%) are chain locations, against 37% across the U.S. That is 6.2 per 10,000 households, 9% below the U.S. rate of 6.8.

In 2023, official counts showed 53 businesses with payroll in Osceola County classed as supermarkets and grocery stores, down 8.6% from 2019. That is one for every 2,694 households, against one for every 2,053 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $920K has gone to businesses classed as supermarkets and grocery stores in Osceola County.

Between 2020 and 2025, the population of Osceola County grew 23.2%, faster than the U.S. (+3.1%). For grocery stores, Osceola County has a Groundwork market score of 70 (upper middle): #419 of 2,070 scored counties and #26 of 59 scored counties in Florida. That puts it in the top quarter of counties.

How Osceola County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Osceola County, FL compared with Florida and the U.S.
MeasureOsceola CountyFloridaU.S.
Listings per 10k households6.26.56.8
Spending per listing$9.6M$9.4M$9.3M
Households per official establishment2,6942,2732,053
Official establishment growth, 2019–2023−8.6%+4.5%0.0%
Population growth, 2020–2025+23.2%+8.7%+3.1%
Spending per household on groceries$5,912$6,077$6,319
Median household income$72,637$74,568$80,734
Groundwork market score7059

Official counts and lending

Businesses

Official establishments, 2019 to 2023
58 → 53−8.6% over the period
Employees, 2023
3,106
Annual payroll, 2023
$89.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
8843 chain locations
Listings at the U.S. rate for this spending
91The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$920K

SBA-backed loans to businesses classed as supermarkets and grocery stores in Osceola County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Osceola County

Population, 2025 estimate
481,718+23.2% since 2020
Households
142,794
Median age
37.5
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
1,327 sq. mi.
People per square mile
322
Median household income
$72,637+38.9% vs. 2015–2019, before inflation
Average household income
$91,670
Median home value
$353,300
Jobs located here
119,328
Daytime population
341,475Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Osceola County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery stores across Florida

Every Florida market ranked →

The highest-scoring counties in Florida for grocery stores, numbered among those based in Florida, with Osceola County marked.

Top counties in Florida

Counties in Florida ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Johns County, FL91564.8$14.3M+25.0%#48 of 2,070
2Santa Rosa County, FL90324.4$14.5M+11.7%#53 of 2,070
3Nassau County, FL89123.1$20.9M+17.4%#57 of 2,070
4Clay County, FL88364.3$14.6M+9.4%#71 of 2,070
5Pasco County, FL86923.9$15.4M+19.1%#100 of 2,070
6Sumter County, FL86294.1$14.6M+21.1%#101 of 2,070
7Lake County, FL85774.7$12.8M+18.1%#112 of 2,070
8Charlotte County, FL83414.5$13M+15.5%#137 of 2,070
9Flagler County, FL82264.9$12.4M+21.0%#157 of 2,070
10Brevard County, FL801295.0$12.3M+9.1%#198 of 2,070
26Osceola County, FL70886.2$9.6M+23.2%#419 of 2,070

Other business types in Osceola County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in Osceola County, FL?

As of September 2026, map listings count 88 grocery stores in Osceola County. 43 of them (49%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 53 businesses with payroll classed as supermarkets and grocery stores in 2023, down 8.6% from 2019.

How much do households in Osceola County, FL spend on groceries?

About $844.2M a year, or $5,912 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 88 grocery stores on map listings, it comes to $9.6M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 142,794 households in Osceola County and national spending patterns by income.

How does Osceola County, FL compare with the U.S. for grocery stores?

Osceola County has 6.2 grocery stores per 10,000 households, 9% below the U.S. rate of 6.8. Spending per store is $9.6M, 3% above the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, Osceola County would have about 91, against 88 on map listings. There is one business with payroll in the industry for every 2,694 households, against one for every 2,053 across the U.S. The official count fell 8.6% from 2019 to 2023, against 0.0% for the U.S.

How fast is Osceola County, FL growing?

Population estimates put Osceola County at 481,718 people in 2025, up 23.2% since 2020, faster than the U.S. (+3.1%). It has 142,794 households. The median household income in Osceola County is $72,637 a year, 10% below the U.S. median of $80,734. That rose 38.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Osceola County scores 70 for grocery stores (upper middle), #419 of 2,070 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Osceola County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in Osceola County

Screening a site or an acquisition in Osceola County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.