Auto · County · Florida
Insurance agencies in Leon County, FL
How Leon County, FL compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,293 of 2,272 scored counties
#54 of 61 scored counties in Florida
- Listings
- 215
- 39 chain locations (18%)
- Official establishments
- 122
- −2.4% since 2019
- Household spending a year
- $272.8M
- On vehicle insurance · $2,225 a household
- Spending per listing
- $1.3M
- In line with the U.S.
- Listings per 10k households
- 17.5
- 12% above the U.S.
- Population, 2025
- 299,048
- +1.7% since 2020
See the insurance agencies around any address in Leon County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Leon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 215 insurance agencies in Leon County. Of those, 39 are chain locations, or 18%, against 21% across the U.S. That is 17.5 per 10,000 households, 12% above the U.S. rate of 15.6.
Household spending on vehicle insurance in Leon County comes to about $272.8M a year: $2,225 per household, 14% above the U.S. average. That works out to $1.3M per agency, in line with the U.S. figure of $1.3M.
Official counts show 122 businesses with payroll classed as insurance agencies and brokerages in Leon County in 2023, down 2.4% from 2019. That is one for every 1,005 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $840K has gone to businesses classed as insurance agencies and brokerages in Leon County.
Population estimates put the population change in Leon County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). Leon County scores 45 (lower middle) on the Groundwork market score for insurance agencies, ranking #1,293 of 2,272 scored counties and #54 of 61 scored counties in Florida.
How Leon County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Leon County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.5 | 17.1 | 15.6 |
| Spending per listing | $1.3M | $1.3M | $1.3M |
| Households per official establishment | 1,005 | 808 | 966 |
| Official establishment growth, 2019–2023 | −2.4% | +13.5% | −1.0% |
| Population growth, 2020–2025 | +1.7% | +8.7% | +3.1% |
| Spending per household on vehicle insurance | $2,225 | $2,265 | $1,957 |
| Median household income | $66,287 | $74,568 | $80,734 |
| Groundwork market score | 45 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 125 → 122−2.4% over the period
- Employees, 2023
- 769
- Annual payroll, 2023
- $60.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 21539 chain locations
- Listings at the U.S. rate for this spending
- 217The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $840K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Leon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Leon County
- Population, 2025 estimate
- 299,048+1.7% since 2020
- Households
- 122,597
- Median age
- 36.2
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 668 sq. mi.
- People per square mile
- 445
- Median household income
- $66,287+24.8% vs. 2015–2019, before inflation
- Average household income
- $95,045
- Median home value
- $301,800
- Jobs located here
- 170,719
- Daytime population
- 341,629Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Leon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Leon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Florida
Every Florida market ranked →The highest-scoring counties in Florida for insurance agencies, numbered among those based in Florida, with Leon County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wakulla County, FL | 96 | 6 | 4.7 | $5.9M | +12.3% | #6 of 2,272 |
| 2Santa Rosa County, FL | 90 | 65 | 9.0 | $3.1M | +11.7% | #59 of 2,272 |
| 3Nassau County, FL | 89 | 38 | 9.7 | $2.7M | +17.4% | #73 of 2,272 |
| 4Suwannee County, FL | 88 | 14 | 8.7 | $2.9M | +10.6% | #84 of 2,272 |
| 5Gulf County, FL | 86 | 5 | 8.4 | $3M | +11.7% | #113 of 2,272 |
| 6Washington County, FL | 85 | 5 | 5.4 | $5M | +5.4% | #121 of 2,272 |
| 7DeSoto County, FL | 85 | 10 | 7.8 | $2.9M | +8.8% | #128 of 2,272 |
| 8Putnam County, FL | 84 | 21 | 6.7 | $3.5M | +5.9% | #137 of 2,272 |
| 9Clay County, FL | 84 | 80 | 9.6 | $2.8M | +9.4% | #143 of 2,272 |
| 10Sumter County, FL | 83 | 44 | 6.3 | $3.2M | +21.1% | #158 of 2,272 |
| 54Leon County, FL | 45 | 215 | 17.5 | $1.3M | +1.7% | #1,293 of 2,272 |
Other business types in Leon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Leon County, FL?
There are 215 insurance agencies on map listings in Leon County as of September 2026. 39 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 122 businesses with payroll classed as insurance agencies and brokerages in 2023, down 2.4% from 2019.
How much do households in Leon County, FL spend on vehicle insurance?
About $272.8M a year, or $2,225 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 215 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 122,597 households in Leon County and national spending patterns by income.
How does Leon County, FL compare with the U.S. for insurance agencies?
Leon County has 17.5 insurance agencies per 10,000 households, 12% above the U.S. rate of 15.6. Spending per agency is $1.3M, in line with the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Leon County would have about 217, against 215 on map listings. There is one business with payroll in the industry for every 1,005 households, against one for every 966 across the U.S. The official count fell 2.4% from 2019 to 2023, against −1.0% for the U.S.
How fast is Leon County, FL growing?
Population estimates put Leon County at 299,048 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 122,597 households. The median household income in Leon County is $66,287 a year, 18% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Leon County scores 45 for insurance agencies (lower middle), #1,293 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Leon County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Leon County
Screening a site or an acquisition in Leon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Leon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.