Groundwork

Food and drink · County · Florida

Pizza places in Leon County, FL

The pizza places in Leon County, FL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #1,140 of 2,090 scored counties
#53 of 56 scored counties in Florida

Listings
89
58 chain locations (65%)
Official establishments
290
All limited-service restaurants · −3.6% since 2019
Household spending a year
$444.4M
On food away from home · $3,625 a household
Spending per listing
$5M
2% below the U.S.
Listings per 10k households
7.3
9% below the U.S.
Population, 2025
299,048
+1.7% since 2020

See the pizza places around any address in Leon County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Leon County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 89 pizza places in Leon County. Of those, 58 are chain locations, or 65%, against 58% across the U.S. That is 7.3 per 10,000 households, 9% below the U.S. rate of 8.0.

At $3,625 per household (11% below the U.S. average), households in Leon County spend about $444.4M a year on food away from home. Spread across 89 pizza places, that is $5M per pizza place, 2% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 290 businesses with payroll classed as limited-service restaurants in Leon County in 2023, down 3.6% from 2019. That is one for every 423 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 51 one-person businesses without payroll. Since fiscal 2022, 11 SBA-backed loans worth $12.4M have gone to businesses classed as limited-service restaurants in Leon County.

Population estimates show Leon County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for pizza places in Leon County is 47 (lower middle), #1,140 of 2,090 scored counties and #53 of 56 scored counties in Florida.

How Leon County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Leon County, FL compared with Florida and the U.S.
MeasureLeon CountyFloridaU.S.
Listings per 10k households7.37.18.0
Spending per listing$5M$5.4M$5.1M
Households per official establishment (all limited-service restaurants)423548478
Official establishment growth, 2019–2023−3.6%+12.5%+6.1%
Population growth, 2020–2025+1.7%+8.7%+3.1%
Spending per household on food away from home$3,625$3,841$4,070
Median household income$66,287$74,568$80,734
Groundwork market score4767

Official counts and lending

Businesses

Official establishments, 2019 to 2023
301 → 290All limited-service restaurants · −3.6% over the period
Employees, 2023
6,121
Annual payroll, 2023
$111.1M
One-person businesses, 2023
51All limited-service restaurants with no payroll
Map listings, September 2026
8958 chain locations
Listings at the U.S. rate for this spending
88The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
11
Amount
$12.4M

SBA-backed loans to businesses classed as limited-service restaurants in Leon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Leon County

Population, 2025 estimate
299,048+1.7% since 2020
Households
122,597
Median age
36.2
Homes lived in by their owners
53%
Vehicles per household
1.7
Land area
668 sq. mi.
People per square mile
445
Median household income
$66,287+24.8% vs. 2015–2019, before inflation
Average household income
$95,045
Median home value
$301,800
Jobs located here
170,719
Daytime population
341,629Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Leon County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Leon County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in Florida for pizza places, numbered among those based in Florida, with Leon County marked.

Top counties in Florida

Counties in Florida ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL92192.7$13.9M+21.1%#3 of 2,090
2Wakulla County, FL9164.7$8.1M+12.3%#9 of 2,090
3Santa Rosa County, FL89395.4$7.8M+11.7%#16 of 2,090
4Flagler County, FL85305.7$6.8M+21.0%#42 of 2,090
5Sarasota County, FL841476.9$5.9M+10.0%#48 of 2,090
6Manatee County, FL821146.4$6.1M+16.6%#60 of 2,090
7Charlotte County, FL80576.3$5.7M+15.5%#89 of 2,090
8Collier County, FL801297.8$5.6M+10.6%#90 of 2,090
9Lee County, FL782276.9$5.6M+14.4%#124 of 2,090
10Citrus County, FL77365.0$6.5M+11.1%#134 of 2,090
53Leon County, FL47897.3$5M+1.7%#1,140 of 2,090

Other business types in Leon County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Leon County, FL?

Leon County has 89 pizza places on map listings as of September 2026. 58 of them (65%) are chain locations. The listings count pizza restaurants. Official counts show 290 businesses with payroll classed as limited-service restaurants in 2023, down 3.6% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 51 one-person businesses without payroll.

How much do households in Leon County, FL spend on food away from home?

About $444.4M a year, or $3,625 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 89 pizza places on map listings, it comes to $5M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 122,597 households in Leon County and national spending patterns by income.

How does Leon County, FL compare with the U.S. for pizza places?

Leon County has 7.3 pizza places per 10,000 households, 9% below the U.S. rate of 8.0. Spending per pizza place is $5M, 2% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Leon County would have about 88, against 89 on map listings. There is one business with payroll in the industry for every 423 households, against one for every 478 across the U.S. The official count fell 3.6% from 2019 to 2023, against +6.1% for the U.S.

How fast is Leon County, FL growing?

Population estimates put Leon County at 299,048 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 122,597 households. The median household income in Leon County is $66,287 a year, 18% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Leon County scores 47 for pizza places (lower middle), #1,140 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Leon County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Leon County

Screening a site or an acquisition in Leon County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Leon County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.