Real estate · County · Florida
Mortgage brokers and lenders in Hernando County, FL
Competitor counts, household spending and official business counts for mortgage brokers and lenders in Hernando County, FL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #220 of 887 scored counties
#11 of 39 scored counties in Florida
- Listings
- 23
- 0 chain locations (0%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $1.2B
- On rent and homeowner costs · $14,282 a household
- Housing spending per listing (U.S. = 100)
- 131
- 31% above the U.S.
- Listings per 10k households
- 2.8
- 35% below the U.S.
- Population, 2025
- 221,701
- +13.3% since 2020
See the mortgage brokers and lenders around any address in Hernando County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hernando County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 23 mortgage brokers and lenders in Hernando County. None of them are chain locations, against 21% across the U.S. Per 10,000 households, that is 2.8, 35% below the U.S. rate of 4.3.
Household spending on rent and homeowner costs in Hernando County comes to about $1.2B a year: $14,282 per household, 14% below the U.S. average. Housing spending per office is 31% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
Official counts show 12 businesses with payroll classed as mortgage brokers and real estate lenders in Hernando County in 2023. That is one for every 6,873 households, against one for every 4,897 across the U.S.
Population estimates show Hernando County grew 13.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for mortgage brokers and lenders in Hernando County is 62 (upper middle), #220 of 887 scored counties and #11 of 39 scored counties in Florida. That puts it in the top quarter of counties.
How Hernando County compares
The same measures for Florida and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Hernando County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 5.3 | 4.3 |
| Housing spending per listing (U.S. = 100) | 131 | 74 | 100 |
| Households per official establishment | 6,873 | 3,510 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +22.5% | +9.5% |
| Population growth, 2020–2025 | +13.3% | +8.7% | +3.1% |
| Spending per household on rent and homeowner costs | $14,282 | $15,326 | $16,661 |
| Median household income | $66,058 | $74,568 | $80,734 |
| Groundwork market score | 62 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 12
- Employees, 2023
- 64
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 230 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Hernando County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hernando County
- Population, 2025 estimate
- 221,701+13.3% since 2020
- Households
- 82,475
- Median age
- 46.9
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.8
- Land area
- 473 sq. mi.
- People per square mile
- 438
- Median household income
- $66,058+35.3% vs. 2015–2019, before inflation
- Average household income
- $84,501
- Median home value
- $276,000
- Jobs located here
- 51,235
- Daytime population
- 179,810Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hernando County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Hernando County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Florida
Every Florida market ranked →The highest-scoring counties in Florida for mortgage brokers and lenders, numbered among those based in Florida, with Hernando County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 83 | 9 | 1.3 | 302 | +21.1% | #15 of 887 |
| 2Citrus County, FL | 74 | 11 | 1.5 | 228 | +11.1% | #73 of 887 |
| 3Santa Rosa County, FL | 72 | 18 | 2.5 | 168 | +11.7% | #96 of 887 |
| 4Highlands County, FL | 71 | 5 | 1.1 | 321 | +9.7% | #100 of 887 |
| 5Lake County, FL | 71 | 39 | 2.4 | 161 | +18.1% | #108 of 887 |
| 6St. Lucie County, FL | 67 | 33 | 2.4 | 157 | +21.4% | #148 of 887 |
| 7Marion County, FL | 65 | 45 | 2.7 | 130 | +17.3% | #175 of 887 |
| 8Pasco County, FL | 64 | 66 | 2.8 | 138 | +19.1% | #191 of 887 |
| 9Polk County, FL | 64 | 89 | 3.1 | 120 | +19.8% | #194 of 887 |
| 10Clay County, FL | 63 | 25 | 3.0 | 136 | +9.4% | #205 of 887 |
| 11Hernando County, FL | 62 | 23 | 2.8 | 131 | +13.3% | #220 of 887 |
Other business types in Hernando County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate41
- Real estate agents and brokers40
- Property management62
- Mortgage brokers and lenders62
- Home inspectors26
Funeral services
Questions
How many mortgage brokers and lenders are in Hernando County, FL?
There are 23 mortgage brokers and lenders on map listings in Hernando County as of September 2026. None of them are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 12 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in Hernando County, FL spend on rent and homeowner costs?
About $1.2B a year, or $14,282 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). For the 23 mortgage brokers and lenders on map listings, housing spending per office is 31% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 82,475 households in Hernando County and national spending patterns by income.
How does Hernando County, FL compare with the U.S. for mortgage brokers and lenders?
Hernando County has 2.8 mortgage brokers and lenders per 10,000 households, 35% below the U.S. rate of 4.3. The index of housing spending per office is 131, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Hernando County would have about 30, against 23 on map listings. There is one business with payroll in the industry for every 6,873 households, against one for every 4,897 across the U.S.
How fast is Hernando County, FL growing?
Population estimates put Hernando County at 221,701 people in 2025, up 13.3% since 2020, faster than the U.S. (+3.1%). It has 82,475 households. The median household income in Hernando County is $66,058 a year, 18% below the U.S. median of $80,734. That rose 35.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hernando County scores 62 for mortgage brokers and lenders (upper middle), #220 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hernando County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Hernando County
Screening a site or an acquisition in Hernando County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hernando County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.