Auto · Small-town market · Iowa
Auto repair and car care businesses in the Marshalltown, IA area
Competitor counts, household spending and official business counts for auto repair and car care businesses in the Marshalltown, IA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #117 of 538 scored small-town markets
#4 of 15 scored small-town markets based in Iowa
- Listings
- 67
- 15 chain locations (22%)
- Official establishments
- 22
- −4.3% since 2019
- Household spending a year
- $18.2M
- On vehicle maintenance and repairs · $1,177 a household
- Spending per listing
- $272K
- In line with the U.S.
- Listings per 10k households
- 43.2
- 21% above the U.S.
- Population, 2025
- 39,890
- −0.5% since 2020
See the auto repair and car care businesses around any address in the Marshalltown area
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 67 auto repair and car care businesses in the Marshalltown area. Of those, 15 are chain locations, or 22%, against 24% across the U.S. That is 43.2 per 10,000 households, 21% above the U.S. rate of 35.7.
Households in the Marshalltown area spend about $18.2M a year on vehicle maintenance and repairs, or $1,177 per household, 23% above the U.S. average. That works out to $272K per business, in line with the U.S. figure of $269K.
The official count of businesses with payroll classed as automotive repair and maintenance, and tire dealers in the Marshalltown area was 22 in 2023, down 4.3% from 2019. That is one for every 704 households, against one for every 681 across the U.S. Official counts also show 35 one-person businesses without payroll.
Between 2020 and 2025, the population of the Marshalltown area declined 0.5%, against +3.1% for the U.S. The Groundwork market score for auto repair and car care businesses in the Marshalltown area is 66 (upper middle), #117 of 538 scored small-town markets and #4 of 15 scored small-town markets based in Iowa. That puts it in the top quarter of small-town markets.
How the Marshalltown area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshalltown area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.2 | 41.8 | 35.7 |
| Spending per listing | $272K | $271K | $269K |
| Households per official establishment | 704 | 558 | 681 |
| Official establishment growth, 2019–2023 | −4.3% | +0.9% | +4.1% |
| Population growth, 2020–2025 | −0.5% | +1.5% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,177 | $1,134 | $958 |
| Median household income | $73,315 | $75,059 | $80,734 |
| Groundwork market score | 66 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22−4.3% over the period
- Employees, 2023
- 102
- Annual payroll, 2023
- $5M
- One-person businesses, 2023
- 35Businesses with no payroll
- Map listings, September 2026
- 6715 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in the Marshalltown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marshalltown area
- Population, 2025 estimate
- 39,890−0.5% since 2020
- Households
- 15,496
- Median age
- 39.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 573 sq. mi.
- People per square mile
- 70
- Median household income
- $73,315+29.9% vs. 2015–2019, before inflation
- Average household income
- $85,510
- Median home value
- $145,500
- Jobs located here
- 15,779
- Daytime population
- 36,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshalltown area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for auto repair and car care businesses, numbered among those based in Iowa, with the Marshalltown area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Storm Lake, IA | 71 | 33 | 43.7 | $272K | −1.7% | #76 of 538 |
| 2Pella, IA | 69 | 63 | 47.3 | $268K | +2.3% | #92 of 538 |
| 3Spirit Lake, IA | 66 | 36 | 40.7 | $294K | +1.7% | #115 of 538 |
| 4Marshalltown, IA | 66 | 67 | 43.2 | $272K | −0.5% | #117 of 538 |
| 5Muscatine, IA | 60 | 72 | 41.5 | $273K | −3.0% | #182 of 538 |
| 6Spencer, IA | 53 | 35 | 48.1 | $220K | −0.8% | #243 of 538 |
| 7Burlington, IA-IL | 50 | 80 | 40.2 | $267K | −2.5% | #269 of 538 |
| 8Le Mars, IA | 49 | 53 | 51.4 | $245K | 0.0% | #281 of 538 |
| 9Ottumwa, IA | 47 | 79 | 56.4 | $191K | −0.3% | #310 of 538 |
| 10Oskaloosa, IA | 45 | 42 | 48.0 | $251K | −1.2% | #318 of 538 |
Other business types in the Marshalltown area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care66
- Auto repair shops70
- Collision repair and body shops65
- Car washes and detailing30
- Tire shops47
- Oil change and quick lube
- Gas stations74
- Insurance agencies32
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in the Marshalltown, IA area?
The Marshalltown area has 67 auto repair and car care businesses on map listings as of September 2026. 15 of them (22%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 22 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, down 4.3% from 2019. Another 35 one-person businesses have no payroll, by official counts.
How much do households in the Marshalltown, IA area spend on vehicle maintenance and repairs?
About $18.2M a year, or $1,177 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 67 auto repair and car care businesses on map listings, it comes to $272K per business. It is estimated from the incomes of the 15,496 households in the Marshalltown area and national spending patterns by income.
How does the Marshalltown, IA area compare with the U.S. for auto repair and car care businesses?
The Marshalltown area has 43.2 auto repair and car care businesses per 10,000 households, 21% above the U.S. rate of 35.7. Spending per business is $272K, in line with the U.S. figure of $269K. At the national ratio of auto repair and car care businesses to household spending, the Marshalltown area would have about 68, against 67 on map listings. There is one business with payroll in the industry for every 704 households, against one for every 681 across the U.S. The official count fell 4.3% from 2019 to 2023, against +4.1% for the U.S.
How fast is the Marshalltown, IA area growing?
Population estimates put the Marshalltown area at 39,890 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 15,496 households. Median household income in the Marshalltown area is $73,315, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshalltown area scores 66 for auto repair and car care businesses (upper middle), #117 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshalltown area. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in the Marshalltown area
Screening a site or an acquisition in the Marshalltown area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.