Home services · Small-town market · Iowa
Electricians in the Marshalltown, IA area
How the Marshalltown, IA area compares with other small-town markets and the U.S. for electricians: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $39.7M
- On home repairs, maintenance and insurance · $2,565 a household
- Spending per listing
- $13.2M
- 10% above the U.S.
- Listings per 10k households
- 1.9
- 24% below the U.S.
- Population, 2025
- 39,890
- −0.5% since 2020
See the electricians around any address in the Marshalltown area
The site report maps the electricians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on home repairs, maintenance and insurance in the Marshalltown area comes to about $39.7M a year: $2,565 per household, 15% below the U.S. average. That works out to $13.2M per company, 10% above the U.S. figure of $12M. The spending figure covers all home repairs, maintenance and insurance, not only electricians.
The Marshalltown area has 3 electricians on map listings as of September 2026. That comes to 1.9 for every 10,000 households, 24% below the U.S. rate of 2.5.
Official counts show 10 businesses with payroll classed as electrical contractors in the Marshalltown area in 2023. That is one for every 1,550 households, against one for every 1,550 across the U.S.
Population estimates put the population change in the Marshalltown area from 2020 to 2025 at −0.5%, against +3.1% for the U.S. With 3 electricians on map listings, the Marshalltown area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Marshalltown area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the electricians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshalltown area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.9 | 3.5 | 2.5 |
| Spending per listing | $13.2M | $7.8M | $12M |
| Households per official establishment | 1,550 | 1,459 | 1,550 |
| Official establishment growth, 2019–2023 | n/a | +9.2% | +9.2% |
| Population growth, 2020–2025 | −0.5% | +1.5% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,565 | $2,714 | $3,018 |
| Median household income | $73,315 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 29
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as electrical contractors in the Marshalltown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marshalltown area
- Population, 2025 estimate
- 39,890−0.5% since 2020
- Households
- 15,496
- Median age
- 39.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 573 sq. mi.
- People per square mile
- 70
- Median household income
- $73,315+29.9% vs. 2015–2019, before inflation
- Average household income
- $85,510
- Median home value
- $145,500
- Jobs located here
- 15,779
- Daytime population
- 36,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshalltown area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the electricians on map listings by name and distance.
Or open the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardElectricians across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for electricians, numbered among those based in Iowa, with the Marshalltown area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 68 | 5 | 3.8 | $7.3M | +2.3% | #39 of 295 |
| 2Clinton, IA | 43 | 8 | 4.1 | $6.3M | −0.9% | #195 of 295 |
| 3Mason City, IA | 38 | 9 | 4.0 | $6.6M | −1.5% | #220 of 295 |
| 4Muscatine, IA | 38 | 8 | 4.6 | $5.5M | −3.0% | #222 of 295 |
| 5Spirit Lake, IA | 34 | 6 | 6.8 | $4.2M | +1.7% | #251 of 295 |
| 6Fort Dodge, IA | 29 | 7 | 4.6 | $5.4M | −0.4% | #271 of 295 |
| 7Storm Lake, IA | 21 | 7 | 9.3 | $2.9M | −1.7% | #286 of 295 |
| Marshalltown, IA | Not scored | 3 | 1.9 | $13.2M | −0.5% |
Other business types in the Marshalltown area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many electricians are in the Marshalltown, IA area?
Map listings as of September 2026 show 3 electricians in the Marshalltown area. The listings count electricians. Official counts show 10 businesses with payroll classed as electrical contractors in 2023.
How much do households in the Marshalltown, IA area spend on home repairs, maintenance and insurance?
About $39.7M a year, or $2,565 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 3 electricians on map listings, it comes to $13.2M per company. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade. It is estimated from the incomes of the 15,496 households in the Marshalltown area and national spending patterns by income.
How does the Marshalltown, IA area compare with the U.S. for electricians?
The Marshalltown area has 1.9 electricians per 10,000 households, 24% below the U.S. rate of 2.5. Spending per company is $13.2M, 10% above the U.S. figure of $12M. The count on map listings matches the U.S. ratio of electricians to household spending. There is one business with payroll in the industry for every 1,550 households, against one for every 1,550 across the U.S.
How fast is the Marshalltown, IA area growing?
Population estimates put the Marshalltown area at 39,890 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 15,496 households. Median household income in the Marshalltown area is $73,315, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshalltown area has no market score for electricians: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshalltown area. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for electricians · All 56 business types in the Marshalltown area
Screening a site or an acquisition in the Marshalltown area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.