Health care · Small-town market · Iowa
Dentists and orthodontists in the Marshalltown, IA area
The dentists and orthodontists in the Marshalltown, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #295 of 526 scored small-town markets
#10 of 14 scored small-town markets based in Iowa
- Listings
- 17
- 5 chain locations (29%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $20.8M
- On medical and dental services · $1,343 a household
- Spending per listing
- $1.2M
- 24% above the U.S.
- Listings per 10k households
- 11.0
- 16% below the U.S.
- Population, 2025
- 39,890
- −0.5% since 2020
See the dentists and orthodontists around any address in the Marshalltown area
The site report maps the dentists and orthodontists on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Marshalltown area spend about $20.8M a year on medical and dental services, or $1,343 per household, 4% above the U.S. average. Spread across 17 dentists and orthodontists, that is $1.2M per practice, 24% above the U.S. figure of $984K. The spending figure covers all medical and dental services, not only dentists and orthodontists.
There are 17 dentists and orthodontists on map listings in the Marshalltown area as of September 2026. 5 of them (29%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 11.0, 16% below the U.S. rate of 13.1.
The official count of businesses with payroll classed as offices of dentists in the Marshalltown area was 13 in 2023. That is one for every 1,192 households, against one for every 952 across the U.S.
Population estimates put the population change in the Marshalltown area from 2020 to 2025 at −0.5%, against +3.1% for the U.S. For dentists and orthodontists, the Marshalltown area has a Groundwork market score of 46 (lower middle): #295 of 526 scored small-town markets and #10 of 14 scored small-town markets based in Iowa.
How the Marshalltown area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the dentists and orthodontists counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshalltown area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.0 | 9.5 | 13.1 |
| Spending per listing | $1.2M | $1.5M | $984K |
| Households per official establishment | 1,192 | 1,277 | 952 |
| Official establishment growth, 2019–2023 | n/a | −0.6% | −0.5% |
| Population growth, 2020–2025 | −0.5% | +1.5% | +3.1% |
| Spending per household on medical and dental services | $1,343 | $1,412 | $1,288 |
| Median household income | $73,315 | $75,059 | $80,734 |
| Groundwork market score | 46 | 79 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 99
- Annual payroll, 2023
- $6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 175 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of dentists in the Marshalltown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marshalltown area
- Population, 2025 estimate
- 39,890−0.5% since 2020
- Households
- 15,496
- Median age
- 39.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 573 sq. mi.
- People per square mile
- 70
- Median household income
- $73,315+29.9% vs. 2015–2019, before inflation
- Average household income
- $85,510
- Median home value
- $145,500
- Jobs located here
- 15,779
- Daytime population
- 36,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshalltown area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dentists and orthodontists on map listings by name and distance.
Or open the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDentists and orthodontists across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for dentists and orthodontists, numbered among those based in Iowa, with the Marshalltown area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Le Mars, IA | 78 | 6 | 5.8 | $2.5M | 0.0% | #31 of 526 |
| 2Oskaloosa, IA | 71 | 5 | 5.7 | $2.3M | −1.2% | #65 of 526 |
| 3Clinton, IA | 64 | 15 | 7.7 | $1.8M | −0.9% | #126 of 526 |
| 4Fort Madison, IA | 64 | 11 | 7.7 | $1.7M | −3.6% | #132 of 526 |
| 5Ottumwa, IA | 55 | 12 | 8.6 | $1.5M | −0.3% | #220 of 526 |
| 6Spirit Lake, IA | 54 | 11 | 12.4 | $1.2M | +1.7% | #227 of 526 |
| 7Pella, IA | 50 | 22 | 16.5 | $866K | +2.3% | #262 of 526 |
| 8Fort Dodge, IA | 49 | 13 | 8.5 | $1.6M | −0.4% | #264 of 526 |
| 9Burlington, IA-IL | 46 | 19 | 9.6 | $1.3M | −2.5% | #294 of 526 |
| 10Marshalltown, IA | 46 | 17 | 11.0 | $1.2M | −0.5% | #295 of 526 |
Other business types in the Marshalltown area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics47
- Dentists and orthodontists46
- Primary care and pediatrics71
- Urgent care and walk-in clinics
- Chiropractors49
- Physical therapy
- Optometrists and eye care70
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many dentists and orthodontists are in the Marshalltown, IA area?
As of September 2026, map listings count 17 dentists and orthodontists in the Marshalltown area. 5 of them (29%) are chain locations. The listings count dental practices, orthodontists included. Official counts show 13 businesses with payroll classed as offices of dentists in 2023.
How much do households in the Marshalltown, IA area spend on medical and dental services?
About $20.8M a year, or $1,343 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 17 dentists and orthodontists on map listings, it comes to $1.2M per practice. That spending covers all medical and dental services, which dentists and orthodontists share with other businesses in the trade. It is estimated from the incomes of the 15,496 households in the Marshalltown area and national spending patterns by income.
How does the Marshalltown, IA area compare with the U.S. for dentists and orthodontists?
The Marshalltown area has 11.0 dentists and orthodontists per 10,000 households, 16% below the U.S. rate of 13.1. Spending per practice is $1.2M, 24% above the U.S. figure of $984K. At the U.S. ratio of dentists and orthodontists to household spending, the Marshalltown area would have about 21, against 17 on map listings. There is one business with payroll in the industry for every 1,192 households, against one for every 952 across the U.S.
How fast is the Marshalltown, IA area growing?
Population estimates put the Marshalltown area at 39,890 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 15,496 households. Median household income in the Marshalltown area is $73,315, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshalltown area scores 46 for dentists and orthodontists (lower middle), #295 of 526 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshalltown area. It maps the dentists and orthodontists on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dentists and orthodontists · All 56 business types in the Marshalltown area
Screening a site or an acquisition in the Marshalltown area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.