Home services · Small-town market · Iowa
Roofing and gutter companies in the Marshalltown, IA area
Competitor counts, household spending and official business counts for roofing and gutter companies in the Marshalltown, IA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #277 of 288 scored small-town markets
#4 of 6 scored small-town markets based in Iowa
- Listings
- 9
- 1 chain location (11%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $39.7M
- On home repairs, maintenance and insurance · $2,565 a household
- Spending per listing
- $4.4M
- 48% below the U.S.
- Listings per 10k households
- 5.8
- 61% above the U.S.
- Population, 2025
- 39,890
- −0.5% since 2020
See the roofing and gutter companies around any address in the Marshalltown area
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For roofing and gutter companies, the Marshalltown area has a Groundwork market score of 23 (low): #277 of 288 scored small-town markets and #4 of 6 scored small-town markets based in Iowa. That puts it in the bottom quarter of small-town markets.
Households in the Marshalltown area spend about $39.7M a year on home repairs, maintenance and insurance, or $2,565 per household, 15% below the U.S. average. That works out to $4.4M per company, 48% below the U.S. figure of $8.5M. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies.
There are 9 roofing and gutter companies on map listings in the Marshalltown area as of September 2026. One of them (11%) is a chain location, against 4% across the U.S. That comes to 5.8 for every 10,000 households, 61% above the U.S. rate of 3.6.
The official count of businesses with payroll classed as roofing contractors in the Marshalltown area was 5 in 2023. That is one for every 3,099 households, against one for every 5,063 across the U.S. Population estimates show the Marshalltown area declined 0.5% from 2020 to 2025, against +3.1% for the U.S.
How the Marshalltown area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshalltown area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.8 | 4.4 | 3.6 |
| Spending per listing | $4.4M | $6.2M | $8.5M |
| Households per official establishment | 3,099 | 4,553 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +16.5% | +20.4% |
| Population growth, 2020–2025 | −0.5% | +1.5% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,565 | $2,714 | $3,018 |
| Median household income | $73,315 | $75,059 | $80,734 |
| Groundwork market score | 23 | 25 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 18
- Annual payroll, 2023
- $712K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 91 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as roofing contractors in the Marshalltown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marshalltown area
- Population, 2025 estimate
- 39,890−0.5% since 2020
- Households
- 15,496
- Median age
- 39.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 573 sq. mi.
- People per square mile
- 70
- Median household income
- $73,315+29.9% vs. 2015–2019, before inflation
- Average household income
- $85,510
- Median home value
- $145,500
- Jobs located here
- 15,779
- Daytime population
- 36,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshalltown area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for roofing and gutter companies, numbered among those based in Iowa, with the Marshalltown area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottumwa, IA | 34 | 5 | 3.6 | $6.9M | −0.3% | #230 of 288 |
| 2Spirit Lake, IA | 33 | 6 | 6.8 | $4.2M | +1.7% | #237 of 288 |
| 3Mason City, IA | 27 | 10 | 4.4 | $5.9M | −1.5% | #260 of 288 |
| 4Marshalltown, IA | 23 | 9 | 5.8 | $4.4M | −0.5% | #277 of 288 |
| 5Fort Dodge, IA | 19 | 8 | 5.2 | $4.8M | −0.4% | #282 of 288 |
| 6Muscatine, IA | 16 | 10 | 5.8 | $4.4M | −3.0% | #286 of 288 |
Other business types in the Marshalltown area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many roofing and gutter companies are in the Marshalltown, IA area?
As of September 2026, map listings count 9 roofing and gutter companies in the Marshalltown area. One of them (11%) is a chain location. The listings count roofers and gutter companies. Official counts show 5 businesses with payroll classed as roofing contractors in 2023.
How much do households in the Marshalltown, IA area spend on home repairs, maintenance and insurance?
About $39.7M a year, or $2,565 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 9 roofing and gutter companies on map listings, it comes to $4.4M per company. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade. It is estimated from the incomes of the 15,496 households in the Marshalltown area and national spending patterns by income.
How does the Marshalltown, IA area compare with the U.S. for roofing and gutter companies?
The Marshalltown area has 5.8 roofing and gutter companies per 10,000 households, 61% above the U.S. rate of 3.6. Spending per company is $4.4M, 48% below the U.S. figure of $8.5M. At the U.S. ratio of roofing and gutter companies to household spending, the Marshalltown area would have about 5, against 9 on map listings. There is one business with payroll in the industry for every 3,099 households, against one for every 5,063 across the U.S.
How fast is the Marshalltown, IA area growing?
Population estimates put the Marshalltown area at 39,890 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 15,496 households. Median household income in the Marshalltown area is $73,315, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshalltown area scores 23 for roofing and gutter companies (low), #277 of 288 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshalltown area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in the Marshalltown area
Screening a site or an acquisition in the Marshalltown area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.