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Landscaping and lawn care companies in the Marshalltown, IA area

The landscaping and lawn care companies in the Marshalltown, IA area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #225 of 399 scored small-town markets
#3 of 12 scored small-town markets based in Iowa

Listings
9
1 chain location (11%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$18M
On lawn care, cleaning and other household services · $1,163 a household
Spending per listing
$2M
32% below the U.S.
Listings per 10k households
5.8
21% above the U.S.
Population, 2025
39,890
−0.5% since 2020

See the landscaping and lawn care companies around any address in the Marshalltown area

The site report maps the landscaping and lawn care companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshalltown area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on lawn care, cleaning and other household services in the Marshalltown area comes to about $18M a year: $1,163 per household, 18% below the U.S. average. Spread across 9 landscaping and lawn care companies, that is $2M per company, 32% below the U.S. figure of $2.9M. The spending figure covers all lawn care, cleaning and other household services, not only landscaping and lawn care companies.

There are 9 landscaping and lawn care companies on map listings in the Marshalltown area as of September 2026. One of them (11%) is a chain location, against 4% across the U.S. That is 5.8 per 10,000 households, 21% above the U.S. rate of 4.8.

Official counts show 7 businesses with payroll classed as landscaping services in the Marshalltown area in 2023. That is one for every 2,214 households, against one for every 1,095 across the U.S.

Between 2020 and 2025, the population of the Marshalltown area declined 0.5%, against +3.1% for the U.S. For landscaping and lawn care companies, the Marshalltown area has a Groundwork market score of 46 (lower middle): #225 of 399 scored small-town markets and #3 of 12 scored small-town markets based in Iowa.

How the Marshalltown area compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the landscaping and lawn care companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Landscaping and lawn care in Marshalltown, IA area compared with Iowa and the U.S.
MeasureMarshalltown areaIowaU.S.
Listings per 10k households5.85.84.8
Spending per listing$2M$2.1M$2.9M
Households per official establishment2,2141,0591,095
Official establishment growth, 2019–2023n/a+10.3%+9.2%
Population growth, 2020–2025−0.5%+1.5%+3.1%
Spending per household on lawn care, cleaning and other household services$1,163$1,230$1,414
Median household income$73,315$75,059$80,734
Groundwork market score4628

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7
Employees, 2023
23
Annual payroll, 2023
$1.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
91 chain location
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as landscaping services in the Marshalltown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Marshalltown area

Population, 2025 estimate
39,890−0.5% since 2020
Households
15,496
Median age
39.9
Homes lived in by their owners
75%
Vehicles per household
2.1
Land area
573 sq. mi.
People per square mile
70
Median household income
$73,315+29.9% vs. 2015–2019, before inflation
Average household income
$85,510
Median home value
$145,500
Jobs located here
15,779
Daytime population
36,753Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Marshalltown area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the landscaping and lawn care companies on map listings by name and distance.

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Landscaping and lawn care across Iowa

Every Iowa market ranked →

The highest-scoring small-town markets in Iowa for landscaping and lawn care companies, numbered among those based in Iowa, with the Marshalltown area marked.

Top small-town markets in Iowa

Small-town markets in Iowa ranked for landscaping and lawn care companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pella, IA5075.3$2.4M+2.3%#184 of 399
2Clinton, IA4784.1$2.9M−0.9%#213 of 399
3Marshalltown, IA4695.8$2M−0.5%#225 of 399
4Burlington, IA-IL4563.0$3.7M−2.5%#227 of 399
5Ottumwa, IA4475.0$2.2M−0.3%#243 of 399
6Carroll, IA4155.7$2.1M−2.0%#265 of 399
7Fort Madison, IA3964.2$2.7M−3.6%#274 of 399
8Muscatine, IA3395.2$2.2M−3.0%#323 of 399
9Fort Dodge, IA31117.2$1.6M−0.4%#337 of 399
10Mason City, IA30146.2$1.9M−1.5%#344 of 399

Other business types in the Marshalltown area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many landscaping and lawn care companies are in the Marshalltown, IA area?

As of September 2026, map listings count 9 landscaping and lawn care companies in the Marshalltown area. One of them (11%) is a chain location. The listings count landscapers, lawn care, tree services and gardeners. Official counts show 7 businesses with payroll classed as landscaping services in 2023.

How much do households in the Marshalltown, IA area spend on lawn care, cleaning and other household services?

About $18M a year, or $1,163 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 9 landscaping and lawn care companies on map listings, it comes to $2M per company. That spending covers all lawn care, cleaning and other household services, which landscaping and lawn care companies share with other businesses in the trade. It is estimated from the incomes of the 15,496 households in the Marshalltown area and national spending patterns by income.

How does the Marshalltown, IA area compare with the U.S. for landscaping and lawn care companies?

The Marshalltown area has 5.8 landscaping and lawn care companies per 10,000 households, 21% above the U.S. rate of 4.8. Spending per company is $2M, 32% below the U.S. figure of $2.9M. At the U.S. ratio of landscaping and lawn care companies to household spending, the Marshalltown area would have about 6, against 9 on map listings. There is one business with payroll in the industry for every 2,214 households, against one for every 1,095 across the U.S.

How fast is the Marshalltown, IA area growing?

Population estimates put the Marshalltown area at 39,890 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 15,496 households. Median household income in the Marshalltown area is $73,315, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshalltown area scores 46 for landscaping and lawn care companies (lower middle), #225 of 399 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Marshalltown area. It maps the landscaping and lawn care companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for landscaping and lawn care companies · All 56 business types in the Marshalltown area

Screening a site or an acquisition in the Marshalltown area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.