Clothing and laundry · Metro area · California
Laundromats in the Salinas, CA metro area
How the Salinas, CA metro area compares with other metro areas and the U.S. for laundromats: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #350 of 364 scored metro areas
#22 of 25 scored metro areas based in California
- Listings
- 37
- 4 chain locations (11%)
- Official establishments
- 27
- +22.7% since 2019
- Household spending a year
- $266.1M
- On clothing, shoes and related services · $2,008 a household
- Spending per listing
- $7.2M
- 43% below the U.S.
- Listings per 10k households
- 2.8
- 75% above the U.S.
- Population, 2025
- 433,729
- −1.5% since 2020
See the laundromats around any address in the Salinas metro area
The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Salinas metro area scores 17 (low) on the Groundwork market score for laundromats, ranking #350 of 364 scored metro areas and #22 of 25 scored metro areas based in California. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 37 laundromats in the Salinas metro area. 4 of them (11%) are chain locations, against 19% across the U.S. That comes to 2.8 for every 10,000 households, 75% above the U.S. rate of 1.6.
Households in the Salinas metro area spend about $266.1M a year on clothing, shoes and related services, or $2,008 per household, 2% below the U.S. average. That is about $7.2M of household spending for each laundromat on map listings, 43% below the U.S. figure of $12.5M. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade.
The official count of businesses with payroll classed as coin-operated laundries in the Salinas metro area was 27 in 2023, up 22.7% from 2019. That is one for every 4,907 households, against one for every 11,865 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1M have gone to businesses classed as coin-operated laundries in the Salinas metro area. Population estimates put the population change in the Salinas metro area from 2020 to 2025 at −1.5%, against +3.1% for the U.S.
How the Salinas metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salinas metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.1 | 1.6 |
| Spending per listing | $7.2M | $10.1M | $12.5M |
| Households per official establishment | 4,907 | 10,970 | 11,865 |
| Official establishment growth, 2019–2023 | +22.7% | +6.1% | +3.0% |
| Population growth, 2020–2025 | −1.5% | −0.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,008 | $2,085 | $2,055 |
| Median household income | $97,230 | $99,122 | $80,734 |
| Groundwork market score | 17 | 25 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27+22.7% over the period
- Employees, 2023
- 105
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 374 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1M
SBA-backed loans to businesses classed as coin-operated laundries in the Salinas metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salinas metro area
- Population, 2025 estimate
- 433,729−1.5% since 2020
- Households
- 132,489
- Median age
- 36.7
- Homes lived in by their owners
- 52%
- Vehicles per household
- 2.1
- Land area
- 3,282 sq. mi.
- People per square mile
- 133
- Median household income
- $97,230+36.9% vs. 2015–2019, before inflation
- Average household income
- $131,514
- Median home value
- $781,000
- Jobs located here
- 167,373
- Daytime population
- 429,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salinas metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.
Or open the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardLaundromats across California
Every California market ranked →The highest-scoring metro areas in California for laundromats, numbered among those based in California, with the Salinas metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Riverside-San Bernardino-Ontario, CA | 63 | 187 | 1.3 | $14.8M | +3.5% | #102 of 364 |
| 2Stockton-Lodi, CA | 60 | 33 | 1.3 | $14.5M | +5.5% | #114 of 364 |
| 3Sacramento-Roseville-Folsom, CA | 57 | 133 | 1.5 | $13.4M | +3.2% | #133 of 364 |
| 4Santa Rosa-Petaluma, CA | 53 | 32 | 1.7 | $12.7M | −0.4% | #164 of 364 |
| 5San Jose-Sunnyvale-Santa Clara, CA | 49 | 128 | 1.9 | $14.1M | −0.6% | #183 of 364 |
| 6Bakersfield-Delano, CA | 44 | 42 | 1.5 | $11.6M | +2.3% | #214 of 364 |
| 7Vallejo, CA | 42 | 26 | 1.7 | $12.4M | +0.6% | #223 of 364 |
| 8San Luis Obispo-Paso Robles, CA | 41 | 23 | 2.1 | $9.6M | 0.0% | #236 of 364 |
| 9Modesto, CA | 40 | 26 | 1.5 | $12.4M | +0.7% | #240 of 364 |
| 10Fresno, CA | 38 | 71 | 1.9 | $9.2M | +3.2% | #255 of 364 |
| 22Salinas, CA | 17 | 37 | 2.8 | $7.2M | −1.5% | #350 of 364 |
Other business types in the Salinas metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry21
- Clothing and shoe stores25
- Laundromats17
- Dry cleaners36
Home services
Real estate
Funeral services
Questions
How many laundromats are in the Salinas, CA metro area?
The Salinas metro area has 37 laundromats on map listings as of September 2026. 4 of them (11%) are chain locations. The listings count laundromats. Official counts show 27 businesses with payroll classed as coin-operated laundries in 2023, up 22.7% from 2019.
How much do households in the Salinas, CA metro area spend on clothing, shoes and related services?
About $266.1M a year, or $2,008 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 37 laundromats on map listings, it comes to $7.2M per laundromat. The spending figure covers all clothing, shoes and related services, not only laundromats. It is estimated from the incomes of the 132,489 households in the Salinas metro area and national spending patterns by income.
How does the Salinas, CA metro area compare with the U.S. for laundromats?
The Salinas metro area has 2.8 laundromats per 10,000 households, 75% above the U.S. rate of 1.6. Spending per laundromat is $7.2M, 43% below the U.S. figure of $12.5M. At the national ratio of laundromats to household spending, the Salinas metro area would have about 21, against 37 on map listings. There is one business with payroll in the industry for every 4,907 households, against one for every 11,865 across the U.S. The official count rose 22.7% from 2019 to 2023, against +3.0% for the U.S.
How fast is the Salinas, CA metro area growing?
Population estimates put the Salinas metro area at 433,729 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 132,489 households. The median household income in the Salinas metro area is $97,230 a year, 20% above the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salinas metro area scores 17 for laundromats (low), #350 of 364 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salinas metro area. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for laundromats · All 56 business types in the Salinas metro area
Screening a site or an acquisition in the Salinas metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.