Food and drink · Metro area · California
Restaurants and cafes in the Salinas, CA metro area
Competitor counts, household spending and official business counts for restaurants and cafes in the Salinas, CA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #355 of 387 scored metro areas
#21 of 25 scored metro areas based in California
- Listings
- 1,865
- 536 chain locations (29%)
- Official establishments
- 818
- +4.1% since 2019
- Household spending a year
- $586.8M
- On food away from home · $4,429 a household
- Spending per listing
- $315K
- 15% below the U.S.
- Listings per 10k households
- 140.8
- 28% above the U.S.
- Population, 2025
- 433,729
- −1.5% since 2020
See the restaurants and cafes around any address in the Salinas metro area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For restaurants and cafes, the Salinas metro area has a Groundwork market score of 25 (lower middle): #355 of 387 scored metro areas and #21 of 25 scored metro areas based in California. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 1,865 restaurants and cafes in the Salinas metro area. Chain locations make up 29% of them, against 34% across the U.S. Per 10,000 households, that is 140.8, 28% above the U.S. rate of 109.8.
At $4,429 per household (9% above the U.S. average), households in the Salinas metro area spend about $586.8M a year on food away from home. That is about $315K of household spending for each restaurant on map listings, 15% below the U.S. figure of $371K.
The official count of businesses with payroll classed as restaurants and other eating places in the Salinas metro area was 818 in 2023, up 4.1% from 2019. That is one for every 162 households, against one for every 209 across the U.S. Since fiscal 2022, 36 SBA-backed loans worth $17.8M have gone to businesses classed as restaurants and other eating places in the Salinas metro area. Population estimates show the Salinas metro area declined 1.5% from 2020 to 2025, against +3.1% for the U.S.
How the Salinas metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salinas metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 140.8 | 128.4 | 109.8 |
| Spending per listing | $315K | $355K | $371K |
| Households per official establishment | 162 | 170 | 209 |
| Official establishment growth, 2019–2023 | +4.1% | +3.9% | +6.0% |
| Population growth, 2020–2025 | −1.5% | −0.4% | +3.1% |
| Spending per household on food away from home | $4,429 | $4,559 | $4,070 |
| Median household income | $97,230 | $99,122 | $80,734 |
| Groundwork market score | 25 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 818+4.1% over the period
- Employees, 2023
- 14,568
- Annual payroll, 2023
- $433.1M
- One-person businesses, 2023
- 140Businesses with no payroll
- Map listings, September 2026
- 1,865536 chain locations
- Listings at the U.S. rate for this spending
- 1,583The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 36
- Amount
- $17.8M
SBA-backed loans to businesses classed as restaurants and other eating places in the Salinas metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salinas metro area
- Population, 2025 estimate
- 433,729−1.5% since 2020
- Households
- 132,489
- Median age
- 36.7
- Homes lived in by their owners
- 52%
- Vehicles per household
- 2.1
- Land area
- 3,282 sq. mi.
- People per square mile
- 133
- Median household income
- $97,230+36.9% vs. 2015–2019, before inflation
- Average household income
- $131,514
- Median home value
- $781,000
- Jobs located here
- 167,373
- Daytime population
- 429,093Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salinas metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across California
Every California market ranked →The highest-scoring metro areas in California for restaurants and cafes, numbered among those based in California, with the Salinas metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba City, CA | 81 | 464 | 74.9 | $520K | +3.3% | #11 of 387 |
| 2Stockton-Lodi, CA | 69 | 2,489 | 101.5 | $423K | +5.5% | #65 of 387 |
| 3Merced, CA | 68 | 729 | 84.7 | $418K | +5.1% | #73 of 387 |
| 4Vallejo, CA | 67 | 1,544 | 98.0 | $460K | +0.6% | #77 of 387 |
| 5San Jose-Sunnyvale-Santa Clara, CA | 56 | 8,773 | 129.0 | $446K | −0.6% | #146 of 387 |
| 6Riverside-San Bernardino-Ontario, CA | 55 | 15,275 | 105.3 | $400K | +3.5% | #153 of 387 |
| 7Sacramento-Roseville-Folsom, CA | 55 | 9,900 | 112.3 | $396K | +3.2% | #154 of 387 |
| 8Oxnard-Thousand Oaks-Ventura, CA | 51 | 3,192 | 113.9 | $420K | −1.5% | #183 of 387 |
| 9Hanford-Corcoran, CA | 49 | 413 | 93.8 | $390K | +1.0% | #195 of 387 |
| 10Redding, CA | 45 | 693 | 97.3 | $389K | −0.3% | #218 of 387 |
| 21Salinas, CA | 25 | 1,865 | 140.8 | $315K | −1.5% | #355 of 387 |
Other business types in the Salinas metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes25
- Sit-down restaurants25
- Fast food and sandwich shops48
- Pizza49
- Coffee shops and cafes32
- Bakeries and dessert shops25
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Salinas, CA metro area?
There are 1,865 restaurants and cafes on map listings in the Salinas metro area as of September 2026. 536 of them (29%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 818 businesses with payroll classed as restaurants and other eating places in 2023, up 4.1% from 2019. Another 140 one-person businesses have no payroll, by official counts.
How much do households in the Salinas, CA metro area spend on food away from home?
About $586.8M a year, or $4,429 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 1,865 restaurants and cafes on map listings, it comes to $315K per restaurant. It is estimated from the incomes of the 132,489 households in the Salinas metro area and national spending patterns by income.
How does the Salinas, CA metro area compare with the U.S. for restaurants and cafes?
The Salinas metro area has 140.8 restaurants and cafes per 10,000 households, 28% above the U.S. rate of 109.8. Spending per restaurant is $315K, 15% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Salinas metro area would have about 1,583, against 1,865 on map listings. There is one business with payroll in the industry for every 162 households, against one for every 209 across the U.S. The official count rose 4.1% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Salinas, CA metro area growing?
Population estimates put the Salinas metro area at 433,729 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 132,489 households. The median household income in the Salinas metro area is $97,230 a year, 20% above the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salinas metro area scores 25 for restaurants and cafes (lower middle), #355 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salinas metro area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Salinas metro area
Screening a site or an acquisition in the Salinas metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salinas metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.